Site Launch: j. ellen Design, LLC

Posted by on June 24th, 2019

This week hasOptimization is super proud to announce the launch of a new site for long-time interior design client j. ellen Design, LLC! June has been with us for quite some time, and even had her initial website built by us back in 2012-2013.

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Site Launch: Crown Dental

Posted by on June 13th, 2019

hasOptimization is proud to announce the launch of a new site for Nashua, NH dental office Crown Dental! Crown Dental came to us through our partner Cast Iron Content looking for a new, modern, updated website that would speak more about their state-of-the-art and latest in dental technology. We were glad to be of help!

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Site Launch: Family Gap Year Travel

Posted by on June 6th, 2019

hasOptimization is proud to announce the launch of a new website for traveling family Family Gap Year Travel! This family is going to be spending a full year traveling around the world and documenting their travels. We were glad to help them develop a slick and easy-to-use website to keep their friends and family up to date as they move about the world. Melanie started the blog on, though struggled to find a way to get the blog to look and feel right. We were glad to be of assistance! We migrated Melanie’s site off to using the WordPress interface, but on its own server environment. We imported all of her posts and media so far, and added a few more features that would be helpful for her readers. We patched in a live Google Map that she can update or change as she goes. We also attached her site to an RSS mailing list, meaning people can easily subscribe and get updates directly in their email… All the while Melanie simply has to send an update to her blog, and the rest of the automation does the heavy lifting! We’d love to help you tackle the individual needs of your website. Contact us today to get started!

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Site Launch: Sterling Plastic Surgery

Posted by on May 29th, 2019

hasOptimization is proud to announce the launch of a new website for Bedford, NH premiere plastic surgery office Sterling Plastic Surgery! This website was a long time in the making and boasts some new upgrades for the office that we’re sure they and their potential patients will find useful.

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Site Launch: BlueDog Pet Care

Posted by on May 6th, 2019

hasOptimization is proud to announce the launch of a new site for dog training and dog walking company BlueDog pet care out of Andover, MA. Long time clients Kim and Chris have put up with a problematic site for some time now and we were happy to assist them with generating a new, cleaner site to fit their needs! BlueDog is a long time client of ours. When we first met BlueDog in 2016, we were tasked to help them find a new scheduling system that would fit their needs. As often happens with our clients as they build trust in us, more projects starting coming in. We assisted them with adding email addresses, and later, even came to inherit their website and begin to maintain it. Over the course of the next few years, we made numerous changes to the website including simplifying many of the pages and trying to better the workflow of the pages. The website itself had migrated from WP Engine into its own server, and was utilizing a lot of unconventional means to get things done. This meant lots and lots of plugins, and a lot of resource intensive plugins. Since so much of the site relied upon a heavy page builder, as the page aged, we were seeing more and more frequent downtimes as the massive load of plugins was hoarding precious server resources. At one point it got so bad that we were getting downtime notifications three times a night! Sometimes you can…

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Site Launch: Tax Credit Advisors

Posted by on February 19th, 2019

hasOptimization is proud to announce the launch of a new look for long-time client Tax Credit Advisors, LLC. Tax Credit Advisors is celebrating a 25th anniversary this month and we wanted to make sure that they had a new look in celebration! Tax Credit Advisors is a specialty tax credit company out of Shrewsbury, MA and a long time hasOptimization client.

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Site Launch: j.b. smorgasboard

Posted by on January 30th, 2019

hasOptimization is proud to announce the launch of a new website for NH appetizer platter catering board creators j.b. smorgasboard! We worked with owners Jill and Brit to launch their first ever website, logo, and marketing materials. We were happy to be able to assist these new business owners with taking their first steps forward into becoming full time business owners. The j.b. smorgasboard duo had a lot we needed to get settled. Since this was their first ever attempt to start getting out onto the web, we helped them with their overall branding package and getting them started on social. We had our ever amazing partner associate create the pair a fantastic logo based on their desire for a “scandinavian” look and feel – minimalist, clean, and definitely a lot of white. We then helped them claim their domain – as well as any common misspellings that might occur, such as “” since they were playing on the word “smorgasbord” with “smorgasboard”. We also assisted in directing the creation of social accounts, got them up and running with a much-needed Gsuite account, and prepared their website. All in all, we were glad to help these new business owners to launch their business in a more official manner. We were also quite happy to see all those delicious pictures of their boards come through. Best of luck to the crew at j.b. smorgasboard! We’re rooting for you!

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Site Launch: Think Again Training, LLC

Posted by on January 17th, 2019

hasOptimization is proud to announce the launch of a new website for Think Again Training, LLC a training and consultation services company that provides social awareness training for diversity and social justice issues. Owner Davey Shlasko came to us in search of a new layout. The old layout was not entirely mobile-friendly, and was a bit dated. Davey phrased updated web design quite nicely in an email to us: “…[it is ‘adult’/professional] to replace your website more often than your car.” We can agree with that! Generally you can get about five years out of a solid website design before new technologies start rolling out. You can only patch up a website so much before it needs a facelift. We wanted to give Davey’s website a clean, fresh, and professional appearance. We removed the boxed layout in favor of a responsive layout instead. We got Davey set up with a connected Google Calendar so all of Think Again Training’s events would automatically show up on site in an easy to use manner. Along with significant visual changes to ensure responsive design on mobile and other devices, we also loaded the site with valuable SEO content, made significant security changes, included a privacy policy for international users and GDPR compliance, and even rolled the website into SSL (which is something all sites should have in 2019!) so it would have the coveted lock when launched in a browser. Davey is excited to show off the new website to potential clients and…

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Site Launch: CCTV New England

Posted by on January 11th, 2019

hasOptimization is proud to announce the launch of a website for closed captioned television provider CCTV New England. This Manchester NH based security supplier came to us without a website, and we had to drum up a completely new site and new look for them. One of the biggest challenges we face when making sites for clients is when they don’t have a clear vision for what they are looking for. In this instance, CCTV New England didn’t have a prior website, a logo, content, or even a preferred color scheme at the time we were to make design suggestions. We don’t often get clients who don’t have much of anything to begin with, but when we do it can be interesting to come up with some design ideas. It’s a fresh canvas, and in this case the site slowly began to take shape as content and information we delivered to us. What we ended up with was a clean yet colorful design that will allow CCTV to capture more new customers easily and efficiently. As always, the website is responsive and allows for a lot of room for growth. The client is event going to be blogging on their own, which is a fantastic avenue for increased site traffic we hope all of our clients will take advantage of. Take a look at CCTV New England’s new website!

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Site Launch: Luce Contracting

Posted by on December 31st, 2018

hasOptimization is proud to announce the launch of a new site for Luce Contracting. Victor Luce is an independent construction contractor in Manchester, NH. He was referred to us through one of our fantastic partners Cast Iron Content (who we also did a small website facelift for a while back). Victor, like a lot of clients who are just starting out their business, didn’t have any web presence at all. We got to start fresh with this one! We dealt with Amanda at Cast Iron Content, who made the majority of the design decisions and came up with some fantastic on-site content. With help from partner Bradstreet Englert Creative, we were able to help Amanda and Victor come up with a brand new beautiful logo for the new business, and started their branding package with helpful magnets and business cards. We also helped them begin their Facebook business set up with a brand new cover image. Onward to the website! We wanted to make sure that as Victor continued his work and got more and more professional with it, his website had plenty of room to grow. We suggested a variety of templates that allowed for portfolio areas where Victor could show off his work. While Victor doesn’t currently have any photos of his work, he plans to have some professional photographs created for the future, which is an awesome thing we love to hear from our site owners. The functionality is there, though it may be “hidden” for now,…

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