Social Media Archives - hasOptimization

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3 ways social media posts can be more accessible for neurodivergent users

Posted by on April 19th, 2022

Let’s face it – much of the internet is not accessible. In the past, we’ve gone over how to make social media more accessible for people who use screen readers, but how do you make your social media content more accessible for a neurodiverse audience? In honor of Autism Acceptance Month, we’ve compiled some advice from people who are neurodivergent to give you some tips on how to create more accessible social media posts. Many of these changes can make your content more readable and enjoyable for everyone – not just your neurodivergent readers!

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Why you should diversify your social media presence

Posted by on December 27th, 2021

A couple of months ago, something funny happened. Facebook went down. Along with it went a vast network of carefully honed and widely spread social media services, including Instagram and WhatsApp. What actually happened to bring down the social media giant was kind of a small blunder of astronomical proportions, with far reaching consequences that left the network down for almost a full day. Funny to some, it was actually massively detrimental to others — people looking to run sales, or announce products on social media. For a lot of business owners, it was a massive wake-up call: don’t put…

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Client Spotlight: AdorkaStock

Posted by on December 13th, 2021

Here at hasOptimization, we love our clients, and we want you to love our clients as much as we do. We want to spread the word about our amazing clients. Heck, you may even find your next business to work with in our client spotlights! This time in our Client Spotlights, we’re focusing on AdorkaStock. AdorkaStock, formerly known as SenshiStock, is a staple of the internet for many artists. Starting in the early 2000s, Sarah, the face behind AdorkaStock, has been taking photos of herself and posting them publicly for other artists to use. From there, AdorkaStock has branched out…

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Going Viral – Is It Worth It For Your Business?

Posted by on June 23rd, 2021

Is going viral worth it? Going viral is very exciting, but do those big spikes in engagement actually lead to more overall traffic? In this blog, we’ll take a look at a few of our recent viral posts and weigh the pros and cons of their impact on our social media following. Read on to learn whether or not it’s worth trying to go viral and how it can influence your business’s social media marketing.

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Building a LinkTree Alternative: Cutting out the Middle Man

Posted by on February 15th, 2021

LinkTree is great and often used by many people, especially on Instagram, since you can only share one link and links within the description and comments don’t parse. A LinkTree is a great method of giving people the option to find links to multiple places using the same URL in your bio, so you’re not constantly chasing changing a single link all of the time, and you don’t leave your readers/followers confused. LinkTree’s concept is great. It’s an awesome platform to use if you don’t know how to custom code your own solution.

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What to Post On Social Media When There is Nothing to Post

Posted by on January 12th, 2021

If you’ve been posting on social media for a while you know the feeling you get when you come up with an exciting topic. The post almost effortlessly flows from your fingertips to your audience and that’s it, that was easy. But what about those times when inspiration doesn’t hit and you don’t have much to say? Everyone has those moments, even us! We want to share our tricks at hasOptimization to help you post on social media when there is nothing to post.

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Why Your Hashtags Aren’t Getting You Traffic – And How to Fix Them

Posted by on June 22nd, 2020

#Hashtags. Some companies use them, some don’t. Ultimately, if you use the wrong ones, it’s true that your business won’t see much benefit from them. Yet, if you research your hashtags and treat them as the communities that they are, your social media following can grow and get the traffic it deserves. In these three steps, I’ll go over how to choose the right hashtags for your business and get more engagement on your content.

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How to handle social media posting during a time of crisis

Posted by on June 1st, 2020

This year, although we have not yet lived through half of it, has already been one particularly rife with crises. Speaking from a global perspective: A global pandemic is an immense stressor on every single sentient being on this planet. Speaking from a US perspective: We are a young country, still fighting out who we are and who we want to be. Speaking personally: I have more thoughts and feelings about this than would fit here, but I am going to restrict this post to a very narrow topic, and that is how we handle business social media in a…

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Please Welcome Social Media Manager Allyson!

Posted by on March 27th, 2020

Hiring in the world of COVID-19 2020 is, well, kind of a trip. Many companies are laying off staff, and here we are hiring. In many ways, this reflects hasOptimization’s relatively privileged position in this wild ride: We were already a fully remote company, focused on web-based marketing efforts. We will, ultimately, be able to weather this and come out in good shape. And in the meantime, we needed a Social Media Manager.

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Things you can do NOW to prep your business for the online world

Posted by on March 23rd, 2020

Getting stir crazy? Not sure how your business will fare during this time of uncertainty? Don’t forget about all things internet that can help you continue growing your business even when people can’t come through the door!

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