Digital Marketing

Vanity vs. Traffic: What are the best keywords for your business?

Posted Leave a commentPosted in Content & Blogging, SEO

At hasOptimization, one of our primary services is search engine optimization. It’s a service that many of our clients come to us in need of help with. The thing about search engine optimization, otherwise known as SEO, is that there’s a lot of minute things you have to consider when it comes to “ranking”. Search […]

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Pinball Game

Pinball! Tracking User Eye Movement on the SERP

Posted Leave a commentPosted in SEO, Small Business

One very interesting thing about SEO is the science that happens behind it. Whether it’s psychologically crafting content in a way that makes people click (i.e. clickbait), or it’s understanding how people navigate a page, understanding usability and the flow of any web page is important to crafting your perfect optimization approach. We were excited […]

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Google My Business Agency Account

Google’s New Agency Accounts are Kind of a Mess

Posted Leave a commentPosted in How To, SEO, Small Business, Social Media

Listen, we’re Google users at hasOptimization. We talk great things about Google. But let’s face it… Google doesn’t always do everything well. Whether it’s having a myriad of unnecessary messaging apps for no good reason, or half-way phasing out an interfaced platform but not entirely that businesses and users alike use… Google has a history throwing […]

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