Blog

The War On Christmas (Keywords)

Posted by on December 14th, 2020

That title? That’s just here for search engine optimization. Yup, I went there. The fact of the matter is, there is no war on Christmas keywords (There’s also not really a war on Christmas, but that’s a whole other topic!). If anything, there’s a war on other winter holiday keywords.

Read More

Why Googling yourself doesn’t reveal your SERP ranking

Posted by on February 25th, 2020

A consistent complaint we get from clients is “why am I not #1 when I search for myself on Google?” As an SEO company, it’s our duty to help our clients rank when they weren’t, and rank better than they were prior to coming aboard. However, the simple question of “why am I not #1” might seem like a simple answer (such as we aren’t doing our job), but the answer is much more complex than you might think.

Read More

What you should know before hiring an SEO company

Posted by on February 11th, 2020

Hiring an SEO company or marketer can be a big step for your business. All you have to do is pay a bit of money, and then you can rake in the benefits of increased business, right? The too long, didn’t read is that it’s not that simple. Any SEO company’s job is incredibly complex, and though we understand the complexities of things like search engines, algorithms, and more so you don’t have to, there are a few things you should know before hiring an SEO company.

Read More

Vanity vs. Traffic: What are the best keywords for your business?

Posted by on December 17th, 2019

At hasOptimization, one of our primary services is search engine optimization. It’s a service that many of our clients come to us in need of help with. The thing about search engine optimization, otherwise known as SEO, is that there’s a lot of minute things you have to consider when it comes to “ranking”. Search terms, trends, search location, Google’s algorithm, page responsiveness, mobile first indexing, are just a few things to consider when working on SEO.

Read More

Pinball! Tracking User Eye Movement on the SERP

Posted by on December 2nd, 2019

One very interesting thing about SEO is the science that happens behind it. Whether it’s psychologically crafting content in a way that makes people click (i.e. clickbait), or it’s understanding how people navigate a page, understanding usability and the flow of any web page is important to crafting your perfect optimization approach. We were excited to read about this study by Nielsen Norman Group which tracked user eye movement on the search engine results page (SERP). A few years back, it was common to have ten blue-link results in a list. That required customers to read and examine what they…

Read More

Chocolate Donuts from hasOptimization: The “Perfectly Optimized Page” in Real Time

Posted by on July 17th, 2019

Ever hear about the chocolate donuts SEO example, aka the “perfectly optimized page”? If you haven’t, there’s a great visual explanation here, but we wanted to flesh it out into a real example page. It’s a great way to learn about keyword placement and density. Let’s go!

Read More

A Brief History of Black-Hat SEO Tactics: 3 Ner-do-well Tactics

Posted by on May 27th, 2019

You may have heard of the term “black-hat” versus “white-hat”, and you may know what that refers to. If you don’t, remember the old show Spy versus Spy? You had a white spy and a black spy, only in these instances “black-hat” refers to a malicious or underhanded person, whereas “white-hat” can be less morally ambiguous. Black-hat and white-hat can be used to describe a lot of things, especially in the tech community… Black-hat vs white-hat hackers, black-hat vs white-hat developers, or in this case black-hat search engine optimizers versus white-hat search engine optimizers.

Read More

Google’s New Agency Accounts are Kind of a Mess

Posted by on October 3rd, 2018

Listen, we’re Google users at hasOptimization. We talk great things about Google. But let’s face it… Google doesn’t always do everything well. Whether it’s having a myriad of unnecessary messaging apps for no good reason, or half-way phasing out an interfaced platform but not entirely that businesses and users alike use… Google has a history throwing things at the wall to see what sticks. So we come to Google’s new Agency accounts for Google My Business.

Read More

Mobile-First Indexing: What You Should Know

Posted by on April 19th, 2018

By now, if you’ve spent any amount of time on the internet researching SEO and reading up on best practices, you may know that Google has begun to roll out what is known as mobile-first indexing. In this blog post, we’ll discuss mobile-first indexing, what it is, whether you should be concerned about your Google ranking being in jeopardy, and what you should look at to optimize your site.

Read More