Blog

Things you can do NOW to prep your business for the online world

Posted by on March 23rd, 2020

Getting stir crazy? Not sure how your business will fare during this time of uncertainty? Don’t forget about all things internet that can help you continue growing your business even when people can’t come through the door!

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From an Artist: Please Stop Using My Artwork

Posted by on April 16th, 2018

We’ve written about image attribution before, but how deep does problems with image theft really go? I’m here to tell you, from an artist, to please stop using my work.

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Google Built-In Websites

Posted by on March 5th, 2018

We’ve had a lot of notifications about this particular feature on Google My Business. When managing a lot of different locations on Google, Google can get obnoxious with reminders sometimes. However, any other owners on these accounts will also get notifications, which means that the business owners may be getting confusing notifications from Google as well. Don’t worry, business owner! We have it handled. What is it? Google has integrated the use of a “website” on their own server. This is great if you don’t have a website, and Google gives you the tools to build one without worrying about domains or server space. It is located in the Google My Business dashboard, under “Website”. Not to be confused with your actual website… If you’re one of our customers, chances are you actually have a website, and a decent one at that. Don’t be confused when Google asks you to “publish your website”. Publishing additional information on top of what already exists on your existing website can confuse customers. This “website” and your actual .com website are two entirely different entities. Why shouldn’t I use it? It’s great if you don’t have a web presence. However, because it is highly Google-centric, customers may have a hard time finding this website outside of Google. Since all of our websites are general search engine optimized, that means any search engine can find your normal website, meaning Bing, Yahoo, Lycos, Ask, and all other search engines can and will index this site appropriately. Using just the Google-centric website might mean you’re…

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Calm Down, Internet: Facebook Moving Page Posts from Newsfeed

Posted by on November 3rd, 2017

Recently, my newsfeed was blowing up with people who were very concerned over news articles stating that Facebook was “moving non-promoted posts from the general news feed”. Rightly so if you were to read a headline like that. If you’re a small business or a business that relies on word-of-mouth or social media to sell things without dumping a ton of money into advertising (say, you’re an artist, for one) this can sound extremely scary. However, as with most things people lose their minds over, I sigh, click on it, read the whole article, then explain to people why the sensationalist clickbait headline may not be what it seems. Welcome to our first blog post in our new category Calm Down, Internet. We’ll go over social media, online marketing, and search engine things that hit the general public that can sound scary but might not be what it is being touted as. Are Facebook page posts moving out of the newsfeed? Let’s step back in time for a moment here and think about the history of Facebook. When Facebook first began, it was only for college students. In fact, you had to have a .edu email address in order to sign up. Facebook then eventually opened up to the general public, and we all enjoyed seeing posts from our friends and families in chronological order. If you were on Facebook this far back, you’ll remember that you’d see all kinds of obnoxious things — Spamming of Bit Strips from your…

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Upcoming Class: Marketing on Social Media

Posted by on October 16th, 2017

We’re happy to announce an upcoming hasOptimization training on Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? Online, so anyone can join! The web conference details will be provided to all participants in advance. You’ll just need a computer with an internet connection and speakers (ideally also a microphone, but it’s not mandatory). When is it? November 7, 2017. The class will run 10am-5pm EST with a break for lunch. What’s in the class? That’s a great question! Topics we cover include: What is social media and why do you need it? General principles of good social media strategy Choosing appropriate social networks for you Best uses and statistics for major social networks Building a social media toolbox Specific tactics for Facebook, Twitter, LinkedIn, Instagram, Pinterest How Much Does This Cost? This full day social media class is only $199 per person. Interested? This class has ended! Stay tuned for our next class sign up! Fine Print: In the event that we must cancel class due to underenrollment (fewer than three signups) or unforeseen circumstances, you can choose to apply your fee to the next session or receive a refund. Cancellations by the student prior…

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My business got a bad review – now what?

Posted by on September 12th, 2017

The more I work with clients online the more I realize that not a single business is immune from bad reviews online. Getting a bad review can certainly feel like the end of the world, especially if you’re a reputable business trying to keep up a good reputation online and you don’t have a whole lot of reviews to begin with. The good news is it’s not the end of the world — and often times not the end of your business, either — and handling a bad review in the right way can be super important. Step 1: Don’t freak A bad review can happen for lots of reasons. Maybe you had an off day, or there was a miscommunication between your business or someone in your business and your client. Maybe they were generally dissatisfied with the work done. Sometimes there are even just “bad” people who are unhappy no matter what you may do or say to resolve an issue. As a business, we need to take them all. Bad reviews can be looked at as showing that your business is genuine, existing, and operating. Step 2: Don’t try to get it removed Most places that invite reviews do not let you remove or hide bad reviews just because you want to. Showing a non-biased view of your business is important for customers to make an informed decision. Yelp and Google will not allow you to remove bad reviews just because they’re bad and you think it…

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How to get more reviews on Yelp and Google+

Posted by on September 6th, 2017

One question we often get asked if how to get better reviews on Yelp, Google, Facebook, or any other review site. The problem with “getting better reviews” is that you can’t just get 5 star reviews – you really have to earn them. Most of the time customers will not go out of their way to rate your business unless they felt they had a bad experience. Often times this means that Yelp or Google can be littered with poor reviews of a business that may not entirely be deserving of being rated 1 or 2 stars. The more people you invite to review your business, if you’ve got a really great business, then the more chances you’ll get for a 5 star review. Invite people to review your business You want people to review your business and how they felt about the services they received. Unless you’re a business where you’re expecting reviews, photos, and a lot of social media presence (i.e. an event or a restaurant would be one of these businesses), chances are most people will generally not look to go out of their way to review your business until they have a bad experience. The simplest way to mitigate this is just to ask! Ask former or current clients if they have a few moments to review your business on Yelp, Google, or elsewhere. Send them a link so they don’t have to fish through your website or the review website to look for it. Invite…

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Upcoming Class: Marketing on Social Media, date TBD

Posted by on April 27th, 2017

We’re happy to announce an upcoming hasOptimization training on Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? This class will be held at a greater Manchester area conference room, exact location to be determined at this time. When is it? That isn’t set in stone yet, but we’ll let you know ASAP. The class will run 10am-5pm with a break for lunch. What’s in the class? That’s a great question! Topics we cover include: What is social media and why do you need it? General principles of good social media strategy Choosing appropriate social networks for you Best uses and statistics for major social networks Building a social media toolbox Specific tactics for Facebook, Twitter, LinkedIn, Instagram, Pinterest How Much Does This Cost? This full day social media class is only $199 per person. Interested? This class has ended! Stay tuned for our next class sign up! Fine Print: In the event that we must cancel class due to underenrollment (fewer than three signups) or unforeseen circumstances, you can choose to apply your fee to the next session or receive a refund. Cancellations by the student prior to start of class may be issued a…

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Upcoming Class: Marketing on Social Media, February 18

Posted by on December 29th, 2015

Hear ye, hear ye! The first hasOptimization webinar of the new year will be February 18, pending enrollment. The subject: Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? Everywhere! We use Google’s screensharing service to deliver this class anywhere in the world. How does this all work? Class will run 10am to 5pm via webinar. All you need is a computer, access to the internet, and a microphone/speakers. If you don’t have a Google account, you’ll need one of those as well–it’s easy and free. We need a minimum of three people to run the class, and will cap it at about six so that everyone can get their questions answered. What’s in the class? That’s a great question! Click here to download the syllabus in PDF. The short version: This class is focused on taking your marketing knowledge and applying it to social media settings. We cover marketing basics in the context of social media, choosing where to focus your efforts, good posting practices, and more. How Much Does This Cost? This full day social media class is only $149 per person. Interested? This class has ended! Stay tuned for our next…

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Site Launch: Ambrogi Law Office’s New Look

Posted by on January 6th, 2015

hasOptimization is pleased to announce the launch of a new look for Ambrogi Law Office, an elder law specialist inManchester, NH. The Ambrogi project is yet another collaboration with 2DiFore Marketing. We took them off an old, outdated, ultra-basic site and put them into a new look on WordPress–more usability, better SEO, and a crisp new look to go with it. The Ambrogi team was careful and precise about everything to do with their new site–which I’m sure is an attitude they also bring to their own work. Working with the women of Ambrogi Law Office reminded me a great deal of the smart, tough women I know from my time at Smith College. We’re happy to know they’re ringing in the new year with a shiny new site! The brand new look (click to go to their site!):

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