Blog

hasOptimization’s 2021 Cutest Pet Competition Winner!

Posted by on March 2nd, 2021

If you missed it, hasOptimization hosted a cutest pet competition where each employee put forward one of their pets to compete for the coveted spot as the cutest pet. The competition was fierce — a full blown campaign was launched for Cole the duck on Instagram, Facebook, Twitter and more, including a British voiced campaign against the other competitors. The other competitors shot back in various ways throughout the week. Overall it was a lot of fun! If you missed the hubbub on social, don’t worry, we’ll have a recap for you after we announce the winner.

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hasOptimization presents our Cutest Pet Competition

Posted by on February 26th, 2021

Each hasOptimization team member has put up one of their pets to see if they have what it takes to become to hasOptimization cutest pet. The competition is FIERCE! It’s been a whole week of intense competition over on social media, and now we’re opening up voting so you can decided who is the cutest pet. If you haven’t seen it, take a look at our Facebook page as each pet has their case stated for why they are simply the cutest pet! Ready to vote? Simply cast your vote below but remember… Everyone gets one vote! We’ll tally the votes soon and decide who is the ultimate cutest pet. 3/1 Edit: Voting has now concluded! Thanks for participating! We will have results soon. Loading…

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Client Spotlight: Interstate Manufacturing Associates

Posted by on February 22nd, 2021

We want you to love our clients as much as we do. That’s why this segment is so important to hasOptimization. Client Spotlights are a feature where we focus on a single client and talk about what they do and the work we’ve done together.  Interstate Manufacturing Associates is a machining shop in Sunapee, NH. They provide a variety of precision machined items, whether they are custom made to spec or submitted by customers, made from a variety of materials. They also create a line of hinges called the “boss hinge”, which is a great heavy duty hinge that comes in a variety of styles and colors.

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Building a LinkTree Alternative: Cutting out the Middle Man

Posted by on February 15th, 2021

LinkTree is great and often used by many people, especially on Instagram, since you can only share one link and links within the description and comments don’t parse. A LinkTree is a great method of giving people the option to find links to multiple places using the same URL in your bio, so you’re not constantly chasing changing a single link all of the time, and you don’t leave your readers/followers confused. LinkTree’s concept is great. It’s an awesome platform to use if you don’t know how to custom code your own solution.

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Client Spotlight: Sterling Plastic Surgery

Posted by on February 2nd, 2021

We love our clients, and our clients love us! We want to take the time to show our clients a little love by letting them have the spotlight. Today we’re sharing with you our client Sterling Plastic Surgery, a plastic surgeon office located in Bedford, NH.

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Scam Alert: Backlink Photo Credit Scam

Posted by on January 7th, 2021

A fun new scam is cropping up, similar to the scary sounding spam about infringing photos which phishes you for sensitive information, but this one seems a little less nefarious. Instead of looking to capture your sensitive data, “scammers” (likely more like black-hat SEOs) write to you posing as a client or “on behalf of” a client, claiming you are using one of their copyrighted photos on your website without their permission. A client recently forwarded one of these emails to us, which made us aware of the backlink scam. Here’s how the email went: Hello there, You are using my client’s image in one of your articles url.com We’re glad that it’s of use to you. There’s no issue if you’ve bought this from one of our market partners. However, if you don’t have the proper license for the image, then we request a clickable image credit link to [Company Name] (clickable link to https://url.com/) at the bottom of your article.  You can learn how to properly give attribution here.  Unfortunately, removing the image isn’t the solution since you have been using the image on your website for a while now. Feel free to ask any questions that you may have. Regards, [Name]Client Relations Team[Company]

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Client Spotlight: Central Lake Region Movers

Posted by on January 4th, 2021

We love our clients, and our clients love us! We want to take the time to show our clients a little love by letting them have the spotlight. Today we’re sharing with you our long-time client Central Lakes Region Movers, a moving company based in, you guessed it, the lakes region of New Hampshire. We’ve spotlighted them before almost seven years ago, but are happy to do it again for this awesome company!

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Site Launch: Boisvert Brothers Tree Services

Posted by on December 21st, 2020

hasOptimization is proud to announce the launch of a new website for tree removal and tree trimming service Boisvert Brothers Tree Service. This is likely one of the last websites we’ll be launching in 2020, but we’re glad we could make this happen for our long time client the Boisverts just in time for a fresh new look for 2021!

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Client Spotlight: Break Free 603

Posted by on December 11th, 2020

Our clients are an amazing group of people with a variety of skills, services, and backgrounds. We want to take the time to highlight our clients when we can! This week, we wanted to highlight one of our clients, Break Free 603, an escape room located in Amherst, NH and Waterville Valley, NH.

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Blogging Ideas for Small Businesses during the Holiday Season

Posted by on November 19th, 2020

When it comes time to make those holiday sales, capturing holiday traffic is important. That means focusing your efforts on using holiday-appropriate keywords, making appropriate blog posts, and updating your website copy and content to reflect the oncoming holiday season. Blogging is an important part of your marketing strategy to bring in new customers, and if you don’t want to modify page content or create a bunch of new landing pages, blogging is where it’s at.

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