Aimee Cozza, Author at hasOptimization

Blog

Why you should diversify your social media presence

Posted by on December 27th, 2021

A couple of months ago, something funny happened. Facebook went down. Along with it went a vast network of carefully honed and widely spread social media services, including Instagram and WhatsApp. What actually happened to bring down the social media giant was kind of a small blunder of astronomical proportions, with far reaching consequences that left the network down for almost a full day. Funny to some, it was actually massively detrimental to others — people looking to run sales, or announce products on social media. For a lot of business owners, it was a massive wake-up call: don’t put…

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Client Spotlight: AdorkaStock

Posted by on December 13th, 2021

Here at hasOptimization, we love our clients, and we want you to love our clients as much as we do. We want to spread the word about our amazing clients. Heck, you may even find your next business to work with in our client spotlights! This time in our Client Spotlights, we’re focusing on AdorkaStock. AdorkaStock, formerly known as SenshiStock, is a staple of the internet for many artists. Starting in the early 2000s, Sarah, the face behind AdorkaStock, has been taking photos of herself and posting them publicly for other artists to use. From there, AdorkaStock has branched out…

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The Wild World of Stock Photography

Posted by on November 29th, 2021

Throughout my travels in ghost writing, webpage building, and social media managing, I often find a need to use stock images, or creative commons images to use beside text copy. Generally, the world of stock photography is infinite; you can pretty much find anything you’re looking for when you go on iStock or otherwise. But… Sometimes you find a lot of weird stuff too. Things that you don’t imagine you could ever really quite use, things that are strange, things that are “out there” enough. That’s what this post is dedicated to. Be forewarned, one or two of these images…

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The Pros & Cons of Building a WordPress Website

Posted by on October 25th, 2021

When it comes to building a website for your business or brand, little matches the versatility of building on the WordPress CMS. Used by some ridiculous percentage of the web (around 40%) from simple to complex websites, this CMS (Content Management System) is a go-to for many. With an open-source library boasting thousands of themes and plugins alike, why wouldn’t it be? Still, many people opt not to build in the WordPress CMS, and that’s okay too – WordPress is not for everyone. We’ll talk about the pros and cons of using WordPress to DIY your site and help you…

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Join hasOptimization’s 2021 Holiday Marketing Preparedness Report Giveaway

Posted by on October 13th, 2021

hasOptimization is having our very first giveaway! We’re giving away a holiday marketing preparedness report for 2021. This giveaway is open to new customers only. If you’re an existing customer, contact your account manager for a holiday marketing preparedness report of your own.

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How does a domain transfer work?

Posted by on September 27th, 2021

People choose to move or transfer a domain for many reasons. A lot of those times, consolidation is the reason, given that having your domain in the same place as your host makes billing easier and less confusing. However, domain transfers can also occur when a company is sold, or a registrar is not living up to everything you thought they would be. Here’s how you can expect a domain transfer to work, and the steps needed for you to transfer a domain. This is a non-inclusive list and a general guide to what you can expect, not a how-to;…

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Site Launch: North Andover Merchants Association

Posted by on September 13th, 2021

hasOptimization is here once more to proudly announce the launch of a new website for the North Andover Merchants Association! North Andover Merchants Association, or NAMA for short, is a chamber of commerce-esque non-profit organization dedicated to helping local North Andover businesses succeed.

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3 Tips for creating your best brand apology

Posted by on August 10th, 2021

Everyone messes up at some point or another. We are all human, and because of that, things can — and do — go wrong. No matter how big or small your mistake may be, at some point in time as a business owner, you are likely to have to write some sort of apology to your customers and the public as a whole. Whether your mistake can be eschewed with a simple “we are sorry for the inconvenience” or requires something more in depth, you’ll really need to put pen to paper, so to speak. Writing a brand apology really…

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Site Launch: Prime Alternative Treatment Centers

Posted by on May 31st, 2021

hasOptimization is proud to announce the launch of a new website for Prime Alternative Treatment Centers, also known as Prime ATC, a medicinal cannabis dispensary located in Merrimack, NH (and now Chichester, NH). Prime ATC needed some help dressing up their page so they could provide an easier menu of items to their customers, as well as providing necessary information to individuals so they can make the most informed decisions regarding their medication.

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Site Launch: Northeast Assisted Fertility Group

Posted by on May 3rd, 2021

hasOptimization is proud to announce the launch of a new website for egg donation and surrogacy agency Northeast Assisted Fertility Group (NAFG). NAFG helps individuals who are interested in donating their eggs pair up with individuals who need eggs, as well as finding appropriate and high-quality surrogate matches for couples who are in need of a surrogate. NAFG helps people across the United States, and sometimes even internationally using their international program. We were happy to help give their website a much needed facelift to help bring consistent branding to all of their services.

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