Blog

In 2019, you may recall if you’re a reader of the hasOptimization blog or you follow us on social media, we completed an overhaul of the Tentsmiths website. There are plenty of times where we’ve told customers, in no uncertain terms, that their website is holding them back. In the case of Tentsmiths, new owners Alena and Stephen were well aware of how the ancient, inadequate website for Tentsmiths was holding back additional orders from new customers who did not want to jump through hoops to complete a purchase.

While we’ve certainly talked plenty about why blogging can benefit your business, why you should use broad topics, and how to structure a blog post, one thing we haven’t really touched upon how to determine what topics to write a blog post about. In this post, we’ll go over some places you can generate blog topics, and how those blog topics will work for you.

Getting stir crazy? Not sure how your business will fare during this time of uncertainty? Don’t forget about all things internet that can help you continue growing your business even when people can’t come through the door!

Updated 4/14/20. New items are marked with new We know that it’s going to be a rough bit of time, but don’t worry — we’re all in this together and we all feel the pain you do! We want to help. We’ve compiled a list of a ton of free or low cost things you can do while staying inside. Most of these things require the internet, so make sure you have a nice fast internet connection. Many more are kid-friendly (we’ll mark if they’re not), so if you have children that have to stay at home too, here are some great activities you can do to keep busy while self-isolating and in quarantine. We’ll keep updating this list as we find things, so check back!

During this time of uncertainty, many companies are opting to adopt work-from-home policies. Working from home is great… If you have the kind of self-discipline to be at home around your pets and family and do meaningful work at the same time. Not everyone is an ideal candidate to work from home, and we understand that it can be more difficult for some people than others. hasOptimization is a work-from-home company, and we wanted to share with you some of the work from home tips and tricks to help you be as efficient and comfortable as possible during this time. This post has tips from both Aimee and Logan! We’ve been working from home for a combined 15+ years. 

hasOptimization is proud to announce the launch of a new website for renowned dance caller, musician, and poet Dudley Laufman. Dudley is located in central New Hampshire and needed a new website to publish his events on. He wanted to have an easier to update calendar solution, and also announce that he had books, CDs, and DVDs for sale. He wanted a very basic website, but wanted something a little easier to maintain. We were happy to oblige!

A consistent complaint we get from clients is “why am I not #1 when I search for myself on Google?” As an SEO company, it’s our duty to help our clients rank when they weren’t, and rank better than they were prior to coming aboard. However, the simple question of “why am I not #1” might seem like a simple answer (such as we aren’t doing our job), but the answer is much more complex than you might think.

Hiring an SEO company or marketer can be a big step for your business. All you have to do is pay a bit of money, and then you can rake in the benefits of increased business, right? The too long, didn’t read is that it’s not that simple. Any SEO company’s job is incredibly complex, and though we understand the complexities of things like search engines, algorithms, and more so you don’t have to, there are a few things you should know before hiring an SEO company.

hasOptimization is proud to announce the launch of a new site for Connecticut-based hand-engraver Rusalka Engravery. This small business owner is stepping out into the world on their own with their very first eCommerce website.

One helpful marketing tool we constantly try to get our clients to leverage is building marketing mailing lists. Building an email marketing list is a great way to get in direct contact with your customers — and potential customers — and can help you when you’re suffering from poor reach on social media platforms. It’s also a better way to make big announcements that go directly to people’s email. I’m sure you know the benefits of an email marketing list, but building one can be a challenge. Typically, clients import their current customers and stop there. There’s a big opportunity for clients to continue building their email marketing lists with lots of potential customers; adding a signup form to the end of a blog post is one way, assuming you are publishing posts people may want to see more of.