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hasOptimization is here once more to proudly announce the launch of a new website for the North Andover Merchants Association! North Andover Merchants Association, or NAMA for short, is a chamber of commerce-esque non-profit organization dedicated to helping local North Andover businesses succeed.

Everyone messes up at some point or another. We are all human, and because of that, things can — and do — go wrong. No matter how big or small your mistake may be, at some point in time as a business owner, you are likely to have to write some sort of apology to your customers and the public as a whole. Whether your mistake can be eschewed with a simple “we are sorry for the inconvenience” or requires something more in depth, you’ll really need to put pen to paper, so to speak. Writing a brand apology really…

hasOptimization is proud to announce the launch of a new website for Prime Alternative Treatment Centers, also known as Prime ATC, a medicinal cannabis dispensary located in Merrimack, NH (and now Chichester, NH). Prime ATC needed some help dressing up their page so they could provide an easier menu of items to their customers, as well as providing necessary information to individuals so they can make the most informed decisions regarding their medication.

hasOptimization is proud to announce the launch of a new website for egg donation and surrogacy agency Northeast Assisted Fertility Group (NAFG). NAFG helps individuals who are interested in donating their eggs pair up with individuals who need eggs, as well as finding appropriate and high-quality surrogate matches for couples who are in need of a surrogate. NAFG helps people across the United States, and sometimes even internationally using their international program. We were happy to help give their website a much needed facelift to help bring consistent branding to all of their services.

As social media algorithms start to get further and further from serving us the content that we want, as a business it can be more and more difficult to capture an audience and sell to that audience. That’s why it’s important to have a variety of methods to reach your customers — and your target audience — when it comes to announcing new products, new service offerings, discounts, changes to your business, and more. If you don’t have an email marketing list and strategy, it may be time to start building one.

If you were around social media yesterday, no doubt you saw many jokes flying off during April Fool’s day. We joined in on the fun by releasing a retro, 1990s-early 2000s homepage full of loads of nostalgia for those old Geocities and Angelfire pages. There was a surprising amount of love and care put into this endeavor that actually made this page trickier than you would think.

While creating graphics using Canva, we kept running into one continual problem: there was no easy way to provide a drop shadow to basic elements like squares and circles. Canva’s built in features were lacking (and sometimes created poor looking drop shadows). While normally Canva can do a lot, and has a lot of flexibility for on-the-go graphics creation and image editing, we found this lack of feature particularly frustrating. The solution, however, is rather simple, and we’d like to provide that solution to you as well.

Coming out from a long winter and seeing the warm sun shine through your windows can get you into the mood to start cleaning. Organizing and cleaning your house is one thing, but what about your business and your online presence? While you should be routinely checking over your web presence to make sure it is correct and not out of date, there’s no better time to ensure it is than in the spring before you take on new work and projects. We’ve got some tips for you to make sure you’re putting your best foot forward for the year…

If you missed it, hasOptimization hosted a cutest pet competition where each employee put forward one of their pets to compete for the coveted spot as the cutest pet. The competition was fierce — a full blown campaign was launched for Cole the duck on Instagram, Facebook, Twitter and more, including a British voiced campaign against the other competitors. The other competitors shot back in various ways throughout the week. Overall it was a lot of fun! If you missed the hubbub on social, don’t worry, we’ll have a recap for you after we announce the winner.

Each hasOptimization team member has put up one of their pets to see if they have what it takes to become to hasOptimization cutest pet. The competition is FIERCE! It’s been a whole week of intense competition over on social media, and now we’re opening up voting so you can decided who is the cutest pet. If you haven’t seen it, take a look at our Facebook page as each pet has their case stated for why they are simply the cutest pet! Ready to vote? Simply cast your vote below but remember… Everyone gets one vote! We’ll tally the…