Aimee Cozza, Author at hasOptimization

Blog

Opinion: Is Bluehost the second worst host out there?

Posted by on September 19th, 2022

Everyone who reads the hasOptimization blog knows that I make no apologies when it comes to how hard I drag web hoster GoDaddy for their web hosting offerings, whether it comes to their price gouging for SSL certificates, charging for services that don’t actually do anything, their poor security, or any variety of shady business practices they have. However, I’ve never been public on the blog about my dislike of Bluehost as a registrar and a web hoster. Based on my experiences with Bluehost, I’d never recommend them to anyone.

Read More

Why is my WordPress website so big?

Posted by on August 22nd, 2022

Bloat can happen to anyone and strike at any time – often times when we are most unaware! But when you get the dreaded email from your hosting company about how you’re about to hit your hosting limit, you’re probably asking how or why this is happening to your WordPress site. 

Read More

DNS: What exactly is it?

Posted by on July 5th, 2022

DNS, short for domain name system, can be really hard to wrap your brain around, but is an integral part of the way websites work. If you’ve ever been confused about DNS, DNS records, or DNS management, I hope to clear up any confusion you may have about how it works. Let’s break down what DNS is, and how it serves a website.

Read More

Dear everyone, stop using handwriting fonts

Posted by on May 12th, 2022

Listen, I know you really love that handwriting font. You think it’s cute, and you think that it brings a level of personalization to your website and your branding… A bit of whimsy, perhaps. It’s less… Well, less structured than a traditional serif or sans-serif font. There has been research to suggest that utilizing handwritten fonts can increase sales. In some cases, I’d agree with you! I use what could be considered a “handwriting font” on my personal website, a font called “Permanent Marker”, which invokes a feeling of someone writing with permanent marker. But these loopy, curvy, handwriting fonts…

Read More

Creating an automated RSS email campaign in MailChimp

Posted by on March 8th, 2022

I’ve done a few blog posts regarding RSS feeds and email marketing, including how to send out a freebie campaign, and how to set up a custom RSS feed, as well as how to include featured images in your MailChimp RSS campaign. While these tutorials are helpful, it helps to understand what RSS is and how it can assist you, and then go through a basic setup for hooking RSS into your email marketing campaigns. Well, I’m here to teach you just that!

Read More

Why you shouldn’t use Canva to make your brand’s logo

Posted by on January 27th, 2022

In 2022, it’s getting easier and easier to make fun and attractive graphics for your brand. Twenty years ago, making these sorts of graphics required an in-depth knowledge of graphic design, composition, color, and not to mention expensive software like Adobe Photoshop and Adobe Illustrator. Nowadays, free solutions exist like Canva, where you can quickly and easily create graphics in any manner of style, size, and color. Canva’s library of available fonts, graphical elements, animations, and even templates make designing these visual assets a breeze. It’s not quite a leap to think that you could create a free, beautiful looking…

Read More

Why you should diversify your social media presence

Posted by on December 27th, 2021

A couple of months ago, something funny happened. Facebook went down. Along with it went a vast network of carefully honed and widely spread social media services, including Instagram and WhatsApp. What actually happened to bring down the social media giant was kind of a small blunder of astronomical proportions, with far reaching consequences that left the network down for almost a full day. Funny to some, it was actually massively detrimental to others — people looking to run sales, or announce products on social media. For a lot of business owners, it was a massive wake-up call: don’t put…

Read More

Client Spotlight: AdorkaStock

Posted by on December 13th, 2021

Here at hasOptimization, we love our clients, and we want you to love our clients as much as we do. We want to spread the word about our amazing clients. Heck, you may even find your next business to work with in our client spotlights! This time in our Client Spotlights, we’re focusing on AdorkaStock. AdorkaStock, formerly known as SenshiStock, is a staple of the internet for many artists. Starting in the early 2000s, Sarah, the face behind AdorkaStock, has been taking photos of herself and posting them publicly for other artists to use. From there, AdorkaStock has branched out…

Read More

The Wild World of Stock Photography

Posted by on November 29th, 2021

Throughout my travels in ghost writing, webpage building, and social media managing, I often find a need to use stock images, or creative commons images to use beside text copy. Generally, the world of stock photography is infinite; you can pretty much find anything you’re looking for when you go on iStock or otherwise. But… Sometimes you find a lot of weird stuff too. Things that you don’t imagine you could ever really quite use, things that are strange, things that are “out there” enough. That’s what this post is dedicated to. Be forewarned, one or two of these images…

Read More

The Pros & Cons of Building a WordPress Website

Posted by on October 25th, 2021

When it comes to building a website for your business or brand, little matches the versatility of building on the WordPress CMS. Used by some ridiculous percentage of the web (around 40%) from simple to complex websites, this CMS (Content Management System) is a go-to for many. With an open-source library boasting thousands of themes and plugins alike, why wouldn’t it be? Still, many people opt not to build in the WordPress CMS, and that’s okay too – WordPress is not for everyone. We’ll talk about the pros and cons of using WordPress to DIY your site and help you…

Read More