Q&A: How to Get Your Facebook Reach Back

Posted by on November 16th, 2012

Q: OMG Facebook changed things and my reach has gone down the toilet and no one is seeing my posts and Facebook wants me to pay for Promoted Posts but I can’t afford it and this is killing my business! How can I get my Facebook Reach back without paying for Promoted Posts? –Posts Aren’t Getting EdgeRanked A: Okay, PAGE, calm down–it’s going to be okay. This article does an excellent job of debunking the issues surrounding Facebook’s latest changes. Here’s a quick recap: Facebook has historically NOT shown you all the posts of all the things in your news feed, even if you select Most Recent (with some exceptions). Facebook did not artificially restrict Page Reach in order to sell advertising. That would be a bad move on their part for many reasons. Rather, the EdgeRank algorithm changed such that less-popular posts were less visible, and posts with high interaction from Fans were made more visible. This should ultimately be good for users. (Unfortunately, this happened concurrently with the launch of Promoted Posts, leading to a lot of confusion). EDIT: The date of the EdgeRank change has been confirmed to around September 20, 2012. This new update to EdgeRank means that for businesses like PAGE’s, the game has remained the same, but the bar for entry has gotten higher (and I’m not talking about money). As a business Page Manager, your job has always been “Create and share content that users will want to see, interact with, and share.” Keep in mind…

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Q&A: Where can I get my one-off content distributed?

Posted by on April 10th, 2012

I have an idea for a piece of content and I want to maximize the likelyhood that people using Google will find it. I don’t plan to create an ongoing blog, and I don’t currently have an outlet that this content is appropriate for–I just want to write about this topic! I considered setting up a WordPress, but it looks complicated for my purposes. How about tumblr? Other ideas?-Wants Right Internet Tool Sometimes you have a piece of content just banging around in your head and you want to have people read it, but you lack a good place to put it. You could, of course, create a new microsite devoted to it, or a small blog, or even just put it up as your Facebook status, but those options all come with significant limitations or downsides, from lack of professionalism to lack of distribution to excessive work for your purposes. My suggestion to WRIT? Find a site that accepts guest posts that is related to your topic, and offer your post up to them. Seek one that is as relevant as possible, has good readership and/or connections in the blogging community, and which will offer social media publicity for your content. If WRIT lacks the expertise to find the right channels for her content, hiring someone who does article marketing (like me!) is always an option. Once you’ve found a good channel, WRIT, don’t forget about social media distribution. Pushing your post out to your friends and family will…

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Q&A: Do I need to be on Facebook?

Posted by on March 27th, 2012

I recently launched my business and I’m working on building social media profiles. I don’t have a lot of time and I’m worried that having many profiles will spread me too thin. I sell mostly to business professionals. Does my brand need to be on Facebook? –Facebook Is Necessary? Let me preface this with the following: I’m a product of the Facebook generation. I got a profile back when you had to have a college email to join. Social media helped shape my college experience, and therefore has had no small influence on my career. I love Facebook. That said, FIN, you DO NOT have to have your brand on Facebook. Some brands need Facebook. Some brands will do wonderfully on Facebook. But some brands have no business even attempting to be on Facebook because it’s simply going to be a waste of time and money. How do you know which of these your brand is? Should your brand be on Facebook? Ask yourself the following: Am I selling to a Facebooking demographic? If you are trying to reach anyone under 30, women up to around 50 (Facebook is full of moms), college-educated folks around 18-30+, or social media addicts (this is a real demographic if you’re marketing games or apps), you need to be on Facebook. If you are targeting an over-40 demographic, especially males, Facebook might not be the place for you. FIN is targeting business professionals…FIN, are you on LinkedIn? Do I have the time needed to…

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Q&A: My blog gets all my traffic, but it’s not connected to my site!

Posted by on February 26th, 2012

I’ve decided to start answering occasional website management questions on the blog! I’ve always kind of wanted to be an advice columnist, so why not? Here, a business founder wonders how best to manage her website and a related off-site blog: So, I have my official web site, which provides all the info people need about my organization. But then, because I absolutely love blogging, I also have my blog that details the process of starting my organization. So, here’s the thing. They’re two different websites. Now, my initial thinking on this was to make the blog a separate site because it covers a broad range of topics, and I wanted to make the organization’s blog (onsite, currently inactive) much more focused on organization-specific content. The offsite blog is already generating far more traffic than the organization site.  Since the whole point of that blog is to build support for the organization and funnel curious visitors back, I can’t help but wonder if I wouldn’t be better just attaching the offsite blog to the organization’s site and calling it the official organization blog. But then I might feel less free to blog about whatever I want! What should I do? –Blog Is Successful, Oh No! BISON (oh yes, I’m going to use silly acronyms!) has a fairly common problem. She started a blog (fun! often updated! useful to others!) and a organization website (boring, static, limited appeal) and now her blog is popular, but her org site isn’t. They’re related,…

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