Blogging Ideas for Small Businesses during the Holiday Season

Posted by on November 19th, 2020

When it comes time to make those holiday sales, capturing holiday traffic is important. That means focusing your efforts on using holiday-appropriate keywords, making appropriate blog posts, and updating your website copy and content to reflect the oncoming holiday season. Blogging is an important part of your marketing strategy to bring in new customers, and if you don’t want to modify page content or create a bunch of new landing pages, blogging is where it’s at.

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How to brainstorm blog topics for your business blog

Posted by on April 30th, 2020

While we’ve certainly talked plenty about why blogging can benefit your business, why you should use broad topics, and how to structure a blog post, one thing we haven’t really touched upon how to determine what topics to write a blog post about. In this post, we’ll go over some places you can generate blog topics, and how those blog topics will work for you.

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Things you can do NOW to prep your business for the online world

Posted by on March 23rd, 2020

Getting stir crazy? Not sure how your business will fare during this time of uncertainty? Don’t forget about all things internet that can help you continue growing your business even when people can’t come through the door!

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How to send out freebies using MailChimp

Posted by on January 30th, 2020

One helpful marketing tool we constantly try to get our clients to leverage is building marketing mailing lists. Building an email marketing list is a great way to get in direct contact with your customers — and potential customers — and can help you when you’re suffering from poor reach on social media platforms. It’s also a better way to make big announcements that go directly to people’s email. I’m sure you know the benefits of an email marketing list, but building one can be a challenge. Typically, clients import their current customers and stop there. There’s a big opportunity for clients to continue building their email marketing lists with lots of potential customers; adding a signup form to the end of a blog post is one way, assuming you are publishing posts people may want to see more of.

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Vanity vs. Traffic: What are the best keywords for your business?

Posted by on December 17th, 2019

At hasOptimization, one of our primary services is search engine optimization. It’s a service that many of our clients come to us in need of help with. The thing about search engine optimization, otherwise known as SEO, is that there’s a lot of minute things you have to consider when it comes to “ranking”. Search terms, trends, search location, Google’s algorithm, page responsiveness, mobile first indexing, are just a few things to consider when working on SEO.

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Does blogging really help to support my business website?

Posted by on October 7th, 2019

The short answer: YES! Ready for the long answer and the proof? While browsing a Facebook group the other day, I was surprised to hear that a poster commented saying something along the lines of “no one wants to read a blog”. This shocked me, but at its essence, it told me that this poster (and everyone agreeing with them) had convinced themselves that blogs have no value, and therefore give no value, which means that people shouldn’t spend time on them. This comment couldn’t be further from the truth.

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Brand Altruism – What is it, and why do it?

Posted by on June 3rd, 2019

Hi, Morgan here! I’m the social media manager for hasOptimization and I’m here to tell you about the idea behind brand altruism. Every day, I do research, gather content, share posts, update social media, and more. Sometimes, the question comes up: “Why post a link to this site that doesn’t link back to my product?” or, “Why post to this blog when it is only half related to what we do?” The answer, you guessed it, is brand altruism.

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What is alternative text (alt text) and what does it do?

Posted by on May 2nd, 2019

When it comes to web accessibility, we may have new features such as Google’s ability to discern animals, shapes, and otherwise from images themselves, but much of a search engine’s ability to “see” images isn’t rooted in deep dream technology. Crawlers use a lot of contextual items to discern what your image is about and where it fits, and the big part of this is a simple HTML tag called alternative text.

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Strategies and Styles for Structuring Strong Blog Posts

Posted by on March 4th, 2019

Today’s blog is brought to you by our preferred content writing partner Amanda Silva of Cast Iron Content. Take it away Amanda! Blogging benefits your business and brand — there are plenty of numbers to prove it. While those statistics are valuable, blogging just to check the box as a business owner isn’t a strong strategy. Compelling blog posts provide a point of connection with your audience. More than half of businesses believe blogging is critical to accomplishing their objectives. Not only is blogging a boon to SEO but blogging establishes a brand as an authority within an industry. Blogging gives you an opportunity to connect and communicate with your audience, consistently. In order to write successful blog posts that offer value to your clients, structure and style are key. So is a strong starting pointing…

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Image Attribution and You – Keeping within Copyright

Posted by on October 29th, 2015

What does it really mean when you use someone else’s image without copyright credit? An important aspect of social media management is understanding your usage of images. Images are an important tool when it comes to promoting yourself; people are often times very visual and are drawn to articles with images, as well as posts on feeds that have images versus posts that don’t. The thing with images is that you can’t use any old image you find on the web. To do so can be social media suicide. I remember a case of a restaurant that was soon to open that had many pictures of food on their brand new Facebook. When someone found out they were taking the images from other restaurant’s websites, people were understandably upset. When the restaurant was approached with this information, the restaurant responded that they were only using the pictures as “examples” of how their food may look. Both usage of these images and the way the page handled the accusations were incorrect, but we will go more in depth with both of those later. Images & Copyright The thing about photography is that just as in the case with artwork, once it is taken it is automatically copyrighted to the person taking the photo, regardless of content. There is a very interesting debate online about controversial photographer Richard Prince’s works, which are print outs of other people’s instagram posts. In a gallery, some of these works have sold for upwards of $90,000…

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