Blog

Things you can do NOW to prep your business for the online world

Posted by on March 23rd, 2020

Getting stir crazy? Not sure how your business will fare during this time of uncertainty? Don’t forget about all things internet that can help you continue growing your business even when people can’t come through the door!

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How to send out freebies using MailChimp

Posted by on January 30th, 2020

One helpful marketing tool we constantly try to get our clients to leverage is building marketing mailing lists. Building an email marketing list is a great way to get in direct contact with your customers — and potential customers — and can help you when you’re suffering from poor reach on social media platforms. It’s also a better way to make big announcements that go directly to people’s email. I’m sure you know the benefits of an email marketing list, but building one can be a challenge. Typically, clients import their current customers and stop there. There’s a big opportunity for clients to continue building their email marketing lists with lots of potential customers; adding a signup form to the end of a blog post is one way, assuming you are publishing posts people may want to see more of.

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Vanity vs. Traffic: What are the best keywords for your business?

Posted by on December 17th, 2019

At hasOptimization, one of our primary services is search engine optimization. It’s a service that many of our clients come to us in need of help with. The thing about search engine optimization, otherwise known as SEO, is that there’s a lot of minute things you have to consider when it comes to “ranking”. Search terms, trends, search location, Google’s algorithm, page responsiveness, mobile first indexing, are just a few things to consider when working on SEO.

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Does blogging really help to support my business website?

Posted by on October 7th, 2019

The short answer: YES! Ready for the long answer and the proof? While browsing a Facebook group the other day, I was surprised to hear that a poster commented saying something along the lines of “no one wants to read a blog”. This shocked me, but at its essence, it told me that this poster (and everyone agreeing with them) had convinced themselves that blogs have no value, and therefore give no value, which means that people shouldn’t spend time on them. This comment couldn’t be further from the truth.

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Brand Altruism – What is it, and why do it?

Posted by on June 3rd, 2019

Hi, Morgan here! I’m the social media manager for hasOptimization and I’m here to tell you about the idea behind brand altruism. Every day, I do research, gather content, share posts, update social media, and more. Sometimes, the question comes up: “Why post a link to this site that doesn’t link back to my product?” or, “Why post to this blog when it is only half related to what we do?” The answer, you guessed it, is brand altruism.

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What is alternative text (alt text) and what does it do?

Posted by on May 2nd, 2019

When it comes to web accessibility, we may have new features such as Google’s ability to discern animals, shapes, and otherwise from images themselves, but much of a search engine’s ability to “see” images isn’t rooted in deep dream technology. Crawlers use a lot of contextual items to discern what your image is about and where it fits, and the big part of this is a simple HTML tag called alternative text.

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Strategies and Styles for Structuring Strong Blog Posts

Posted by on March 4th, 2019

Today’s blog is brought to you by our preferred content writing partner Amanda Silva of Cast Iron Content. Take it away Amanda! Blogging benefits your business and brand — there are plenty of numbers to prove it. While those statistics are valuable, blogging just to check the box as a business owner isn’t a strong strategy. Compelling blog posts provide a point of connection with your audience. More than half of businesses believe blogging is critical to accomplishing their objectives. Not only is blogging a boon to SEO but blogging establishes a brand as an authority within an industry. Blogging gives you an opportunity to connect and communicate with your audience, consistently. In order to write successful blog posts that offer value to your clients, structure and style are key. So is a strong starting pointing…

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Image Attribution and You – Keeping within Copyright

Posted by on October 29th, 2015

What does it really mean when you use someone else’s image without copyright credit? An important aspect of social media management is understanding your usage of images. Images are an important tool when it comes to promoting yourself; people are often times very visual and are drawn to articles with images, as well as posts on feeds that have images versus posts that don’t. The thing with images is that you can’t use any old image you find on the web. To do so can be social media suicide. I remember a case of a restaurant that was soon to open that had many pictures of food on their brand new Facebook. When someone found out they were taking the images from other restaurant’s websites, people were understandably upset. When the restaurant was approached with this information, the restaurant responded that they were only using the pictures as “examples” of how their food may look. Both usage of these images and the way the page handled the accusations were incorrect, but we will go more in depth with both of those later.   Images & Copyright The thing about photography is that just as in the case with artwork, once it is taken it is automatically copyrighted to the person taking the photo, regardless of content. There is a very interesting debate online about controversial photographer Richard Prince’s works, which are print outs of other people’s instagram posts. In a gallery, some of these works have sold for upwards of…

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WordPress Editing and Publishing Basics

Posted by on October 22nd, 2013

Creating and editing website pages may seem like a daunting task for those of us who are a little less tech savvy. Fortunately WordPress makes this task easy. If you can edit a Word document, you can certainly edit a webpage or blog post on a wordpress site. Start by logging in to your website. You can do this by going to www.yoursite.com/wp-admin (replace “yoursite” with your real domain name) and entering your WordPress username and password. You are now on your site’s Dashboard. There is a menu to the left where you will see options like posts, media, links, pages, etc. If you would like to create or edit a page on your website, click “Pages.” If you would like to create/edit a blog post on your website, click “Posts.” To edit an existing page, select that page from the menu by clicking on it. To create a new page click “Add Page” at the top of the screen. However, adding new Pages is probably a task that the beginner WordPress user should get help with, as the new page will need to be placed in a menu. Posts, on the other hand, appear automatically in the Blog and are easily user-added. Post or Page, start editing content by using the Visual editor. The Visual editor works very similar to general word processing software. You can add bullets, numbers, change font color and other formatting options all at the push of a button. It is easy to add pictures to your content…

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Organizing Your Blog Part 4: Creating Great User Experiences

Posted by on January 15th, 2013

Welcome to the slightly-delayed (thanks, holidays) fourth installment of my Organizing Your Blog series. Previously, we covered why you should organize your blog, how to set yourself up for success, and best practices for categories and tags. Today, we’re covering elements that improve the user experience on your site, keeping your readers around for longer and making them happier. Blog Organizational Elements to Improve User Experience Sidebar links: Now that you have good structures in place, make them work for you and your readers! Putting the tag cloud, category list or date archives in a sidebarthat appears on your blog is a great way to encourage browsing of your content. A recent posts or recent comments (if you get lots of comments) list can also be good. This makes your blog easier to browse and more useful, as well as helping to keep readers on the site. Cross-linking: Another option for creating a good user experience and keeping people on site longer is cross-linking your posts. For an example, see the first paragraph of THIS post! Linking posts to each other makes it easy for readers to find related content, which they like, and keeps the reader on your website for longer, which YOU like. Search Box: WordPress has a search box built into it. USE IT! Give your readers the option of searching to find content. It’s the nice thing to do, and again it may keep people on the site for longer. Readability: Readability is an under-valued factor. People simply do…

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