Social Media Branding at Work

Brand Altruism – What is it, and why do it?

Posted Leave a commentPosted in Content & Blogging, How To, Social Media

Hi, Morgan here! I’m the social media manager for hasOptimization and I’m here to tell you about the idea behind brand altruism. Every day, I do research, gather content, share posts, update social media, and more. Sometimes, the question comes up: “Why post a link to this site that doesn’t link back to my product?” […]

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How do I Write Good Alt Text?

What is alternative text (alt text) and what does it do?

Posted Leave a commentPosted in Content & Blogging, How To, Web Development and Redesign

When it comes to web accessibility, we may have new features such as Google’s ability to discern animals, shapes, and otherwise from images themselves, but much of a search engine’s ability to “see” images isn’t rooted in deep dream technology. Crawlers use a lot of contextual items to discern what your image is about and […]

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Image Attribution and You – Keeping within Copyright

Posted Leave a commentPosted in Content & Blogging, How To

What does it really mean when you use someone else’s image without copyright credit? An important aspect of social media management is understanding your usage of images. Images are an important tool when it comes to promoting yourself; people are often times very visual and are drawn to articles with images, as well as posts […]

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Organizing Your Blog Part 4: Creating Great User Experiences

Posted Leave a commentPosted in Content & Blogging, How To, WordPress

Welcome to the slightly-delayed (thanks, holidays) fourth installment of my Organizing Your Blog series. Previously, we covered why you should organize your blog, how to set yourself up for success, and best practices for categories and tags. Today, we’re covering elements that improve the user experience on your site, keeping your readers around for longer […]

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Organizing Your Blog Part 3: Categories & Tags

Posted Leave a commentPosted in Content & Blogging, How To, WordPress

Over the last couple of weeks, I’ve been talking about blog organization. I’ve covered why you should bother organizing your blog, the basics of setting up your blog, and today I’m covering the ever misunderstood Categories and Tags. Categories Categories are the filing cabinets of the blog. You should define a reasonable set of categories […]

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Organizing Your Blog Part 2: Setting Up Your Blog

Posted Leave a commentPosted in Content & Blogging, How To, WordPress

Last week I discussed why you should spend time organizing your blog. This week I’ll start telling you how to go about organizing your blog, starting from launch. Is a Blog/Has a Blog If you’re launching a new website, think about the overall structure at the beginning to save yourself time and hassle later. Do you […]

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