Blog

The hasOptimization team is growing again. We’re excited to welcome a new staff member in a new position: Client Relationship Manager. Courtney Fappiano comes to us from a background in writing and project management, and will be working as the liaison between the team and our clients. Once she’s learned the ropes, she’ll be answering the phone, responding to emails, and translating information into tasks so that the rest of the team can be efficient, effective, and optimized.

Black Lives Matter. That’s a complete sentence as it stands, and it’s not open for argument, rebuttal, or expansion (if “all lives matter,” we wouldn’t need nationwide protests to recognize the value of Black life).

I’m pleased to announce we’ve hired a second social media manager to keep up with the needs of our growing client base. Erin Lafond comes to us from a top-notch writing background, with a MA in English from Boston College, and we’re thrilled to have her skills on tap in social media as well as in content writing.

Hiring in the world of COVID-19 2020 is, well, kind of a trip. Many companies are laying off staff, and here we are hiring. In many ways, this reflects hasOptimization’s relatively privileged position in this wild ride: We were already a fully remote company, focused on web-based marketing efforts. We will, ultimately, be able to weather this and come out in good shape. And in the meantime, we needed a Social Media Manager.

At hasOptimization, we’ve been working more towards practicing what we preach. While we believe in things like LGBTQ+ rights, are avid animal advocates, amongst other things, we believe that the web should be as accessible as possible to people of all walks of life. That’s why we’re constantly blogging about how to make your website more accessible, or your social media account. While we can give out tips for best practices, nothing is better than having a real world user work hand-in-hand with our developer to ensure things are functioning properly, as expected, and as best as they can. Only…

You know how sometimes everything is just a bit…much? Yeah, well, that happens to us here at hasOptimization, too. But we like to ensure that our little company hasOptimization just as much as our clients do, so we did something about it! We hired an Awesome Assistant! It’s been almost a year since Morgan Blake joined the team, and it’s been a whirlwind year of change and growth. We’re now super excited to welcome our Awesome Assistant (yes, that’s really her title!), for all the times when we just have a little bit more on our plates than we have…

No, not the company. hasOptimization is staying hasOptimization! No, the rebrand in question is, instead, your friendly local Owner & Lead Strategist H.A Snyder, rebranding as Logan Ares Snyder.  In any rebrand, it’s important to cover your key bases: Who, What, Why, When and How.  Who: Me!  What: Just a name change, it’s not that scary! No new logo, or domain name, or any of the other trappings of a business rebrand. Whew! Why: Well, to be honest my original name never fit very well. I tried making some modifications to it, and that was better, but still not ideal. I…

hasOptimization is pleased to announce that we’ve hired an Online Marketing Manager. His name is Andrew Pezzuto, and you can learn more about him here, on our new staff page! Andrew is a snappy content writer, a baseball fanatic, and likes to crank dubstep in the hasOptimization offices while he’s working. And we’re okay with that! If a working environment with a constant supply of snacks, permission to kick your shoes off while working, electronica on Pandora most of the day, and a super flexible schedule with work-from-home permission sounds up your alley (oh, and you have to have SKILLZ,…

It has been a truly phenomenal year here at hasOptimization, and we are deeply grateful to the clients, friends, teammembers and collaborators who have helped make it such a banner year. A few of these people bear special mention: Client, friend and collaborator June Trisciani of j. ellen Design, whose referrals and testimonials have launched so much new business. Client/friend/collaborator Susan Englert of Sandpiper Artisans Graphic Design, whose services and referrals are always top notch. Team member Haeleigh Hyatt, without whom we could not have done the volume of business we’ve done this year. Team member Holly Mathison, who has…

Sans Stress is the private massage therapy practice of nationally certified massage therapist, Cat Stolz, LMT. Cat graduated from New Hampshire Institute of Therapeutic Arts’ comprehensive massage therapy program and has put this knowledge to work with her custom 45, 70 and 90 minute massage sessions tailored to meet clients’ individual needs. She enjoys providing relaxation and therapeutic massage services to people in the Somerville, MA area, and even offers portable chair massage services for the workplace or for special events. Before Cat studied massage therapy, we both went to Smith College in Northampton, MA, where we became good friends….