Blog

From preparations for holiday shopping season (no, we can’t believe it’s just around the corner either) to new insights into Google’s crawl budget, we’ve got you covered with a roundup of some important digital marketing news over the last month.

We’re very pleased to welcome our new Social Media Director, Katherine Sookma. Katherine hails from the far distant land of Texas, but as so many folks have learned in the last couple years (and we already knew), distance is actually very little barrier to effective work in many fields. We’re lucky here in that our work is very adaptable to the remote-work paradigm, but one odd benefit of the proliferation of remote work in the last couple of years has been that when we interview potential team members, the question of “are you comfortable working remotely?” is far less of…

While studies continue to show that it’s one of the least diverse industries, the tech world is full of Black leaders who have had a profound impact on the technology that we use at work and in our everyday lives. From cutting edge research in Artificial Intelligence to communications to design, Black leaders have impacted every corner of the tech world. And this isn’t a new development, either: Black software engineers have been advancing the sciences for decades. In honor of Black History Month, hasOptimization is featuring just a few of the Black tech leaders who have impacted the world…

I am absolutely thrilled to announce that hasOptimization has been named the Organization winner of the Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing! You can read more about this award, and the individual winner Rejoice Ojiaku, on Search Engine Land. “I have so much respect for the work that hasOptimization are doing. They are setting the standard for what an agency should focus on when it comes to web inclusion and accessibility. With a brilliant team and a diverse clientele, their mission on making the web a better place can be seen through the services…

hasOptimization is pleased to welcome Remy Housley to the team! Remy (she or they) comes to us from the wilds of academia, where they’d started to feel a bit cramped. They bring to the team excellent communication skills, an abundance of smarts (they have a PhD in English, making them officially the most-degreed hasOptimization team member if I don’t miss my guess), and yet another cute dog for us to post on social media. Cute dogs aren’t a requirement to work here, but it helps. Keep an eye out for Skusha’s bat-eared face on our social media feeds–super adorable.

Let’s give a warm welcome our new Social Media Manager, Molly! We are fortunate to be able to add to our team yet again! hasOptimization has no doubt been growing – and with growth comes the need for more hands. Our social media projects have been plentiful and, as I have been our sole Social Media Manager for some time, it was clear to both me and the team that we needed to expand. This is a great problem to have – and is the reason why Molly is joining us as our new Social Media Manager!

The hasOptimization team is growing again. We’re excited to welcome a new staff member in a new position: Client Relationship Manager. Courtney Fappiano comes to us from a background in writing and project management, and will be working as the liaison between the team and our clients. Once she’s learned the ropes, she’ll be answering the phone, responding to emails, and translating information into tasks so that the rest of the team can be efficient, effective, and optimized.

Black Lives Matter. That’s a complete sentence as it stands, and it’s not open for argument, rebuttal, or expansion (if “all lives matter,” we wouldn’t need nationwide protests to recognize the value of Black life).

I’m pleased to announce we’ve hired a second social media manager to keep up with the needs of our growing client base. Erin Lafond comes to us from a top-notch writing background, with a MA in English from Boston College, and we’re thrilled to have her skills on tap in social media as well as in content writing.

Hiring in the world of COVID-19 2020 is, well, kind of a trip. Many companies are laying off staff, and here we are hiring. In many ways, this reflects hasOptimization’s relatively privileged position in this wild ride: We were already a fully remote company, focused on web-based marketing efforts. We will, ultimately, be able to weather this and come out in good shape. And in the meantime, we needed a Social Media Manager.