Site Launch: Whitaker Place

Posted by on March 23rd, 2024

hasOptimization is proud to announce the launch of a new site for John H. Whitaker Place!  Whitaker Place is an affordable 55+ assisted living community that provides an unparalleled combination of private apartment living and personal care services that facilitate independence.  Whitaker Place came to us looking for a new site that would be easier to navigate, represented their community, and was easy to update. Luckily they were already familiar with WordPress as their previous website was also a WordPress site.  They had tons of updates to make to their staff section, calendars, and upcoming events. They also wanted to…

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Marketing News Roundup: December 2023

Posted by on December 1st, 2023

It’s time for another roundup of marketing, social media, and digital marketing news! While updates often get quiet around the holidays, there was a lot going on over the last month:

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Celebrating a Recent Collaboration at Smith College: Meridians Journal Event

Posted by on October 12th, 2023

In April, our client Sylvia Lewis was hosting an event to celebrate the new endowed status of the journal Meridians: feminism, race, transnationalism and she asked hasOptimization to set up an events page showcasing the event. We’ve worked with Sylvia over the years on several projects, so we knew this event would promote inclusivity and diversity, two concepts that hasOptimization holds close to the heart.

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ADHD-Friendly Writing Will Improve Your Online Content

Posted by on November 7th, 2022

While ADHD is often represented by stereotypical children who can’t sit still, it is a lifelong condition that affects how people process information (among other things). This means that digital content—already often designed for a short attention span—can be a real struggle for people with ADHD. The good news? ADHD-friendly content tends to be internet-friendly content. By making your content more accessible for people with ADHD, you are making it more successful as well. Here are seven tips to help make your digital content (blogs, ads, social media, etc.) more ADHD friendly! #1 Be concise Old-school SEO advice said you…

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