Your website’s compliance with ADA accessibility guidelines does more than provide equal convenience of use to all your customers. It also offers tangible benefits to potential clients who search for your site, as well as to you and your business. If you want to boost your website’s discoverability and raise its visibility on search engines, better accessibility is a great place to start.
Why Optimize for Accessibility?
The most obvious answer to “why should I worry about accessibility” is because you want all customers, no matter their situation, to have an equal ability to utilize your services. Better accessibility means more customers who appreciate the thoughtfulness of your business. Additionally, the Americans with Disabilities Act and the Department of Justice mandate compliance, and that matters almost as much.
Accessibility for Increased SEO
Accessibility optimization has just as many benefits for the business owner as it does for the customers. Websites who comply with ADA guidelines are also more accessible to search engines, digital assistant devices such as Google Home, Amazon’s Alexa, or Apple’s Siri, as well as web crawlers. Easier discoverability means more hits, more customers, and a potential lift to your business.
How Does Accessibility Testing with hasOptimization Work?
Our team has background in user experience design and testing as well as graphic design, web design and website development. hasOptimization works with a blind, screen-reader-using tester to audit sites for screen reader accessibility. We also conduct manual audits with sighted users to check for other access issues, such as captioning on videos, alt text for images, and general usability of interface elements. We aim to address the following broad areas:
- Accessibility for blind users with a focus on screen-reader technology
- Accessibility for low-vision and physical disabilities with a focus on clear, easy-to-use navigational elements and readable content.
- Absence of seizure-triggering elements.
- Presence of text alternatives for non-text content, including captions and alt text.
Other areas of focus may be included depending on the specific content needs, user base, and overall design of the website.
Once we have conducted thorough audits via software, sighted users, and screen-reader users, the tester(s) and our developer work in concert to develop a list of issues.
You can choose to receive a list of necessary changes to undertake yourself, or utilize our expert services to make the changes for you. If we handle the fixes, our tester(s) re-review as we work to ensure good implementation without creation of new issues.
Because search engines use technology similar to screen readers, your website will perform better on searches and truly stand out from the other search results as well as providing an accessible experience to all your potential customers. We have the knowledge needed to turn an accessibility audit into an opportunity to polish your website to everyone’s advantage.
What does accessibility testing cost?
Only $299 per audit*
*large or complex sites may be subject to increased pricing
We’re happy to offer to you a flat-rate price for accessibility audits. Take advantage of our low introductory rate today, and we’ll deliver to you an accessibility audit report showing what you’re doing well, and any areas that may need improvement. Accessibility optimization services are available at hourly rates.