Blog

How To: Add Users to Google Analytics

Posted by on August 17th, 2018

Hello and welcome to another episode of “hasOptimization Explains the Internet”! Today we’re talking about my personal favorite topic, Google Analytics. Google Analytics is the most widely used tool for website analytics. It tracks a vast amount of data points about your site, your users/visitors, and ultimately, it tells you a lot about your marketing and the overall success of your website. We LOVE Google Analytics here at hasOptimization, and asking for access to your site data is probably one of the very first technical-ish things we will ask about when you first become a client. Today, we’re not going…

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When a Problem’s Not a Problem

Posted by on May 9th, 2012

I had the opportunity today to fix what appeared to be a big, ugly, wasteful problem in a very simple way, and I have to say: There are few better feelings in my line of work. In brief, I had a client whose Adwords data was not coming through into Analyics, leaving me and the PPC lead with no real information as to which ads were most effective. Never having encountered the issue before, I was at a bit of a loss as to what to do. Most of the time, this data passthrough happens fairly automatically. I’m still not…

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