Blog

How To: Add Users to Google Analytics

Posted by on August 17th, 2018

Hello and welcome to another episode of “hasOptimization Explains the Internet”! Today we’re talking about my personal favorite topic, Google Analytics. Google Analytics is the most widely used tool for website analytics. It tracks a vast amount of data points about your site, your users/visitors, and ultimately, it tells you a lot about your marketing and the overall success of your website. We LOVE Google Analytics here at hasOptimization, and asking for access to your site data is probably one of the very first technical-ish things we will ask about when you first become a client. Today, we’re not going to be digging into the massive amount of data you can get out of Google Analytics, or even how to set it up. Nope, we’re focusing on one small but really important thing: how to give access to your Analytics in a way that is security-conscious, efficient, and doesn’t make you want to pull your hair out. Why? Well, because this is a task we have to ask you to do for us, when you become a hasOptimization client, and it also may be a task that you need to do to give access to employees, other people involved with your website, or even your own new email address. Why not just set up “[email protected]” and then give that login out to anyone who needs it? Well, what if you need to remove one person’s access later? What if someone gets fired? What if you lose access to that email…

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When a Problem’s Not a Problem

Posted by on May 9th, 2012

I had the opportunity today to fix what appeared to be a big, ugly, wasteful problem in a very simple way, and I have to say: There are few better feelings in my line of work. In brief, I had a client whose Adwords data was not coming through into Analyics, leaving me and the PPC lead with no real information as to which ads were most effective. Never having encountered the issue before, I was at a bit of a loss as to what to do. Most of the time, this data passthrough happens fairly automatically. I’m still not totally certain why it did not do so in this case. Ultimately, what appeared to be a big nasty issue turned out to be a fairly simple process of following the (for once accurate and up to date) Google documentation on the issue, which explained the proper way to link the two accounts. Turns out this account had been set up with some old information. So what I thought was going to be a drawn out process of testing and troubleshooting turned out to be a fairly simple reset of some account linkages, and I’m about 90% certain that the issue is now resolved. There are few better feelings in this gig than the discovery of a simple solution to a problem that had several other staffers all in a twist. And while it’s in many ways more satisfying to work through a complex solution to fix a problem, there’s…

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