I’m the owner and lead strategist at hasOptimization, pleased to meet you. I have a BA in psychology from Smith College, where a student tech support gig helped hone my troubleshooting skills and a love of tech. My career in web optimization began as a user experience designer in Los Angeles, where my projects included the then-current iteration of the American Idol website.
Later, I was hired as an SEO freelancer by a La Jolla-based marketing firm and eventually rose to Director of Analytics prior to returning to my home state of New Hampshire. I’ve been an independent marketer since 2009 and made hasOptimization, LLC official in 2013. I’m the lead strategist, primary customer service and sales rep, the Analytics and advertising nerd, and I teach Analytics, SEO, Social Media, WordPress and Adwords classes. When I’m not deep in the zone in front of a dual-monitor Mac, I sing, ride horses, and run around in the woods.
I ‘rebranded myself’ in August 2019 (previously H.A Snyder) but I’m still the same person who founded this little company.
Aimee Cozza is the SEO and development specialist; she is the one working behind the scenes to build and update client websites. Aimee has a BFA degree in Illustration from the New Hampshire Institute of Art. She has always been a web tinkerer ever since the days of Netscape and hand-coding Geocities sites, graduating up to coding in programs such as Dreamweaver, and finally into implementing across the web utilizing the versatility of WordPress. She also is a versatile artist, illustrator, and graphic designer — she builds mockups for potential client websites, infographics, general web graphics, and more for usage on webpages, blogs, social media, and marketing materials. Aimee is also an excellent blogging content writer and customer service representative, and a quick learner at whatever she puts her mind to.
Allyson is responsible for the strategy and direction of social media management for our clients, focusing on driving engagement in new channels, researching new strategies, and managing their writing and social media management projects. She coordinates the creation and curation of social media content for our clients, ensuring that their online presence enhances meaningful connections with their customers. She also spearheads the management of online listings on platforms like Google My Business and Yelp to bolster online reputation and generate reviews.
Allyson graduated from Mount Holyoke College with a B.A. in both English and Music with a certificate in Ethnomusicology. At Mount Holyoke, she discovered her love for working with computers. This began with a course in computer science and culminated in a position as the senior IT consultant at the college’s computer diagnostic center. Allyson is also an avid creative writer. She has been writing short stories since a young age and has published several poems and news articles.
In her free time, Allyson enjoys playing the piano, singing (Schubert is her favorite!), and doing crafts like making candles.
Courtney Fappiano is our Client Relationship Manager. She handles communication between the various parts of the team and the clients, keeps us all on track and organized, and helps find ways to make hasOptimization more optimized. Courtney graduated from Smith College with a BA in Anthropology and a minor in Studio Art. Seeking a position that would allow her to flex skills in writing and give her some opportunity to travel, she landed a position in copywriting and quality control with a company based in Mexico. This led into a project management position, which combined with her efforts to maintain her own online presence for her artwork led to discovering an excitement for working in the tech industry.
When Courtney is not at her computer you can find her painting a portrait, hanging out with her cats, or talking with her plants. She also loves traveling, especially to try out the local cuisine.
Working under Allyson, Molly helps manage social media accounts, strategizes for social, and creates content for our clients. Molly has a B.A. in English and a Master’s Degree in Creative Writing from Kingston University in London. While writing is her first love, she is passionate about using her skills in every aspect of life – including Social Media! Molly loves everything coffee, travel, and Disney. When she’s not trying to write the next big (or little) thing, she can usually be found watching crime documentaries with her roommates.
hasOptimization also engages the assistance of a number of highly skilled local contractors who bring the the table a wealth of knowledge in the areas of development, graphic design, social media, and more. All our contractors are US-based, highly trained professionals with specialized skillsets. Utilizing our Awesome Associates allows us to offer services we might not have in-house capabilities for, expanding our ability to provide full-service marketing to our clients.
With more than 35 years in the print industry, including over 18 years of business ownership, Susan Bradstreet Englert provides innovative solutions to graphic design challenges.
From corporate identity materials, newsletters and brochures, to trade show promos, white papers and annual reports, Susan provides clients with creative, insightful results that make sense in their marketing plans—and her background in printing helps her to educate clients, saving them valuable time and costs. She is a magna cum laude graduate of the University of Maine at Orono with a BA in Journalism / Advertising Design.
Susan worked and lived in Concord and Manchester, NH for 28 years, raising her children there. The kids are now adults living in Minneapolis and San Francisco. In 2015, she and her husband, Steve, moved to Greenville, SC. Susan & Steve have a goofy, lovable dog (Gracie), and enjoy watching hockey, movies, reading, photography, and travel… and Susan has a great affinity for coffee and comfy slippers.
Amanda is a copywriter with more than a decade of experience working for clients of all size and scope. A former teacher, she graduated with her Masters’ Degree in Liberal Studies with a focus on creative writing from Dartmouth College in 2008, followed by her MFA in creative nonfiction writing from Vermont College of Fine Arts in 2012.
Raised abroad, primarily in England, Amanda takes any opportunity to travel. Away from her desk, she acts in commercials, reads as many pages as possible, practices yoga, and volunteers as an exercise rider at UpReach Therapeutic Riding Center.
Lindsay Yazzolino is a lifelong assistive technology expert who conducts screen reader web accessibility evaluations for hasOptimization. After receiving her BA in cognitive science from Brown University, she has enjoyed diverse professional experiences ranging from cognitive neuroscience research to public transit accessibility, or in other words, brains and trains. Lindsay is also a tactile technology specialist who collaborates with clients such as museums, artists, and scientists to create multi-sensory hands-on exhibits and other irresistibly “hand-catching” experiences. she loves adventures of all kinds, especially when they involve air travel, bat-watching, eating sushi, and meeting fascinating people.
Working under Aimee, Chelsea helps complete development tasks including strategizing new and helpful methods for development automation and production. Chelsea is currently taking courses in Python and is hoping to get into app development. She lives with her domestic shorthair son, Hunter.