Social Media Branding at Work

Brand Altruism – What is it, and why do it?

Posted Leave a commentPosted in Content & Blogging, How To, Social Media

Hi, Morgan here! I’m the social media manager for hasOptimization and I’m here to tell you about the idea behind brand altruism. Every day, I do research, gather content, share posts, update social media, and more. Sometimes, the question comes up: “Why post a link to this site that doesn’t link back to my product?” […]

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Agreement

4 Things You Can Do Now to Make Your Website More Accessible To Others

Posted Leave a commentPosted in Development, How To, Web Development and Redesign

A problem with the internet, and with the world in general, is that we put preferential treatment into building things that work for people who are able and able-bodied. When we say able, we mean people who can walk (and walk easily), people who are sighted or can see well, or any other variety of […]

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Social Media Accessibility

3 Things You Can Do Right Now to Make Your Social Media More Accessible

Posted Leave a commentPosted in How To, Social Media, User Experience

A problem with the internet, and the world in general, is that we put preferential treatment into those without disabilities. We have countless apps and social media platforms that focus on visual aspects… But what about people who have limited vision or may be blind? How can we try to make the web — more […]

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How do I Write Good Alt Text?

What is alternative text (alt text) and what does it do?

Posted Leave a commentPosted in Content & Blogging, How To, Web Development and Redesign

When it comes to web accessibility, we may have new features such as Google’s ability to discern animals, shapes, and otherwise from images themselves, but much of a search engine’s ability to “see” images isn’t rooted in deep dream technology. Crawlers use a lot of contextual items to discern what your image is about and […]

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How does the algorithm work?

What is the Facebook Algorithm and how does it work?

Posted Leave a commentPosted in How To, Social Media

Chances are, if you’re on the web in 2019, you have heard of the dreaded algorithm. Facebook is not the only social media channel that utilized “the algorithm”… Subsidiary Instagram also utilizes “the algorithm” over recent posts. Twitter has also begun to adopt the same idea, and other social media programs are falling into line […]

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Google My Business Agency Account

Google’s New Agency Accounts are Kind of a Mess

Posted Leave a commentPosted in How To, SEO, Small Business, Social Media

Listen, we’re Google users at hasOptimization. We talk great things about Google. But let’s face it… Google doesn’t always do everything well. Whether it’s having a myriad of unnecessary messaging apps for no good reason, or half-way phasing out an interfaced platform but not entirely that businesses and users alike use… Google has a history throwing […]

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How to Add Users to Google Analytics

How To: Add Users to Google Analytics

Posted Leave a commentPosted in Analytics, How To

Hello and welcome to another episode of “hasOptimization Explains the Internet”! Today we’re talking about my personal favorite topic, Google Analytics. Google Analytics is the most widely used tool for website analytics. It tracks a vast amount of data points about your site, your users/visitors, and ultimately, it tells you a lot about your marketing […]

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