Blog

Tips for Working At Home

Posted by on March 16th, 2020

During this time of uncertainty, many companies are opting to adopt work-from-home policies. Working from home is great… If you have the kind of self-discipline to be at home around your pets and family and do meaningful work at the same time. Not everyone is an ideal candidate to work from home, and we understand that it can be more difficult for some people than others. hasOptimization is a work-from-home company, and we wanted to share with you some of the work from home tips and tricks to help you be as efficient and comfortable as possible during this time. This post has tips from both Aimee and Logan! We’ve been working from home for a combined 15+ years. 

Read More

How to send out freebies using MailChimp

Posted by on January 30th, 2020

One helpful marketing tool we constantly try to get our clients to leverage is building marketing mailing lists. Building an email marketing list is a great way to get in direct contact with your customers — and potential customers — and can help you when you’re suffering from poor reach on social media platforms. It’s also a better way to make big announcements that go directly to people’s email. I’m sure you know the benefits of an email marketing list, but building one can be a challenge. Typically, clients import their current customers and stop there. There’s a big opportunity for clients to continue building their email marketing lists with lots of potential customers; adding a signup form to the end of a blog post is one way, assuming you are publishing posts people may want to see more of.

Read More

What is a review bomb and how do you stop it?

Posted by on December 27th, 2019

You may have heard of this phenomenon. It can happen anywhere, to anyone at all with a reviewable presence, whether it’s on Facebook, Yelp, Google, Bing, Steam, Amazon, or even somewhere else. A review bomb, or review bombing, is when the internet turns against you.

Read More

Is your hosting costing you unnecessary amounts of money?

Posted by on August 26th, 2019

At hasOptimization, we intend to apply optimization to all facets of work that we do. If we see something that can be done better somehow, we’ll at least make a point to suggest an easier, more optimized solution to that process. One of the constant sources of audit, especially for new clients, is their hosting packages. Time and again we find that clients are happily paying for services they don’t need, never use, or can be purchased cheaper elsewhere. This often means we can make a lot of cost-cutting suggestions to our clients that can sometimes save them hundreds or even thousands of dollars in the long run. In this post, we’ll go over how you can conduct your own hosting audit and give you the information and tools needed to decide what services you should be paying for – and what services you shouldn’t.

Read More

Ensuring Contact Form Submissions Don’t Go to Spam

Posted by on June 19th, 2019

A constant complaint that we have is that website contact form submissions go to spam folders, and then no one ever sees them, and clients think that business owners are ignoring them. While there’s not a whole lot we can do if your email provider is preventing you from getting contact form submissions in the first place (Looking at you GoDaddy), there are a few steps you can take to ensure that your contact form submissions never end up in the spam folder.

Read More

Brand Altruism – What is it, and why do it?

Posted by on June 3rd, 2019

Hi, Morgan here! I’m the social media manager for hasOptimization and I’m here to tell you about the idea behind brand altruism. Every day, I do research, gather content, share posts, update social media, and more. Sometimes, the question comes up: “Why post a link to this site that doesn’t link back to my product?” or, “Why post to this blog when it is only half related to what we do?” The answer, you guessed it, is brand altruism.

Read More

4 Things You Can Do Now to Make Your Website More Accessible To Others

Posted by on May 21st, 2019

A problem with the internet, and with the world in general, is that we put preferential treatment into building things that work for people who are able and able-bodied. When we say able, we mean people who can walk (and walk easily), people who are sighted or can see well, or any other variety of person who can do a thing that another person might not be mentally or physically able to do. That means that we often build websites, apps, and even homes and businesses with the able person in mind while completely forgetting about people who may not be able to say, use a set of stairs or fit a wheelchair through a narrow door or hallway. On the internet, this accessibility problem mostly boils down to people who have limited vision or are blind. While we can design all we want for user experience to make the simplest and easiest experience for a user, if we do not take steps to make our websites and social media more accessible to those who cannot actually use visual elements, we are not only cutting out an entire market, we are also helping to contribute to countless years of preferential treatment to those who can, versus helping those who cannot. Thankfully, there is some push (though not enough, in our eyes) on the internet now to make things as accessible as possible to those who have trouble seeing or who cannot see at all. These examples can come in the…

Read More

3 Things You Can Do Right Now to Make Your Social Media More Accessible

Posted by on May 14th, 2019

A problem with the internet, and the world in general, is that we put preferential treatment into those without disabilities. We have countless apps and social media platforms that focus on visual aspects… But what about people who have limited vision or may be blind? How can we try to make the web — more specifically, social media — more available to them? In this blog post, we’ll cover some easy changes that you can make right now that will drastically help you improve accessibility on your social media. We also cover accessibility on websites and what you can do to help improve accessibility on your website.

Read More

What is alternative text (alt text) and what does it do?

Posted by on May 2nd, 2019

When it comes to web accessibility, we may have new features such as Google’s ability to discern animals, shapes, and otherwise from images themselves, but much of a search engine’s ability to “see” images isn’t rooted in deep dream technology. Crawlers use a lot of contextual items to discern what your image is about and where it fits, and the big part of this is a simple HTML tag called alternative text.

Read More

What is the Facebook Algorithm and how does it work?

Posted by on March 11th, 2019

Chances are, if you’re on the web in 2019, you have heard of the dreaded algorithm. Facebook is not the only social media channel that utilized “the algorithm”… Subsidiary Instagram also utilizes “the algorithm” over recent posts. Twitter has also begun to adopt the same idea, and other social media programs are falling into line as well. While many of us hate the algorithm (us included; give us a most recent posts timeline!), unfortunately it has become a bit of “web standard”. Understanding how the algorithm works is one way to ensure that you can try to create the very best content and maximize your visibility.

Read More