Posted by Courtney Fappiano on September 3rd, 2026

Courtney from Serviceberry Farm in Sherborn, MA was looking for the perfect logo for her small farm and reached out to us after seeing the very cute logo we made for Summit Path Blooms last season. Luckily, our team has the skills to draw more than just cute bumble bees, and a few plump serviceberries and this small farm’s mission were enough inspiration to get us drawing. 

The ServiceBerry Has History

The serviceberry is a native North American tree/shrub that produces small edible, sweet, purplish-red berries. These berries ripen in early summer and are loved by animals and humans alike. Because the serviceberry has been here for so long, it is rich in cultural history and meaning with ties to indigenous tradition and colonial folklore. The serviceberry is a humble berry that lets us know when seasons change and graciously demonstrates how to give back. In her 2024 novel, The Serviceberry, Abundance and Reciprocity in the Natural World, author Robin Wall Kimmerer uses the serviceberry tree to propose a “gift economy” as an alternative to modern consumer capitalism, as a serviceberry tree produces an abundance of fruit that feeds birds, insects, and humans ultimately helping the tree survive and spread, proving that “all flourishing is mutual”. 

Part of a Community

While not directly connected but adjacent in meaning, Serviceberry Farm in Sherborn, MA is a small farm trying to reach the people who feel good about buying locally grown food and supporting their neighbors. Their crops are fresher, tastier and generally cooler looking than what you will find at the supermarket. They grow chemical free vegetables, fruit, maple syrup, and flowers to sell at their roadside farmstand located at 41 Green Lane, Sherborn, Ma. Eastern Massachusetts isn’t particularly known for their farming community, but Sherborn is a bit of a regional outlier because they don’t have public water or sewer, so they couldn’t be massively developed. 

Designing a Serviceberry Logo

Now back to the logo. Landing on the specifics of the serviceberry was a bit of a tricky process. They are small, and you know them when you see them, but the specifics of the leaf and color of the berry change depending on geography, hybridization, and a genetic superpower called polyploidy. Courtney and our team went back and forth on which leaf shape would fit the best for the various layouts and sizes a logo requires. Do we add serration to the leaf? If the serration of the leaf was too fine, the detail would be lost when scaled down. 

After some thoughtful communication and examples sent back and forth, we landed on it. The logo feels like a representation of where Serviceberry Farm is at right now, and gives them the ability to grow. Imagine some of these cute berries on a farm bag or a cap? Courtney pulled her family in on the final decision because they are part of this project too that is rooted in community and shared growth. 

Go support Serviceberry Farm by following their instagram or visiting their stand, and if you are in need of a logo, give us a call.