Blog

Important Small Business Resource: SBA Disaster Loans

Posted by on April 7th, 2020

Important information for all small businesses in NH and other areas: The Small Business Administration now has “disaster loan” opportunities for small businesses, including Economic Injury Disaster Loans and Payroll Protection Program loans. Both of these programs can in fact be grants (“forgivable loans”) if used for the intended purposes, and have low rates for any money you must pay back. Our accountant, Joe Orabono at Vector Tax & Accounting, sent us a note to tell us he’s recommending that ALL his small business clients apply for these programs, especially given the potential for grants from them. Here at hasOptimization, we are absolutely NOT financial professionals, so you should consult with your accountant for information specific to your needs. If you’re a small business owner and are looking for more information on these programs, some details are available on SBA.gov. While we can’t help with financial advice, we wanted to share this important information with those who might need it. We CAN help you with other aspects of managing your business during the coronavirus pandemic, however, including ecommerce setups, social media marketing, advertising, and advice on how to take your business online, even if it’s your first time. Stay home, stay healthy. We’re all in this together.

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Please Welcome Social Media Manager Allyson!

Posted by on March 27th, 2020

Hiring in the world of COVID-19 2020 is, well, kind of a trip. Many companies are laying off staff, and here we are hiring. In many ways, this reflects hasOptimization’s relatively privileged position in this wild ride: We were already a fully remote company, focused on web-based marketing efforts. We will, ultimately, be able to weather this and come out in good shape. And in the meantime, we needed a Social Media Manager.

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Fraud Alert: Domain Name Expiration Notices

Posted by on November 25th, 2019

Have you ever gotten a piece of mail, or an email, that looks like this?

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Adding Pronouns to Email Signatures

Posted by on November 18th, 2019

If you communicate with a hasOptimization staff member regularly, you may have noticed that we recently added pronouns to all of our email signatures. You may be wondering why that is…and don’t worry, I’ll get there. First, though, I’d like to give you some background. What IS a pronoun, anyways? A pronoun is a word which stands in for a noun. It would be a little odd if you used someone’s name every single time you referred to them: “Jennifer has gone to Jennifer’s car to get Jennifer’s jacket because Jennifer is cold”. Strange, huh? “Jennifer has gone to her car to get her jacket because she is cold” seems much more natural to the average English speaker. “She” and “her” are pronouns, standing in for Jennifer in that second example sentence. They (a word which here is standing in for the noun “pronouns”!) make our language flow more smoothly and be less repetitious. Why are pronouns important and why are some people so upset about them? Here’s the deal. Calling someone by a pronoun that is not theirs is just as bad as calling them by a name that is not theirs. It’s careless, and repeated it becomes rude. It makes the person you’re speaking about feel not-known, not-seen. If that happens to someone constantly, every day, it wears them down. It’s tiring. It’s painful. Don’t do that to people! So why’d hasOptimization put pronouns in our email signatures? Well, half of the hasOptimization core team uses an uncommon…

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Reflections on Rebranding: 2 month update

Posted by on October 28th, 2019

I “rebranded” myself in August of this year, announcing my name change (it’s Logan now!) to my family, staff and clients. And the world, of course! It went better/smoother than I’d expected, and the brand stakeholder (that’s me!) is delighted with the results, all of which is pretty much the best you can say of any rebranding effort. Now, two months out from the announcement, I’m reflecting on that rebranding as I watch my friend and colleague Amanda rebrand her business. Rebranding a business is, as I said in my original post, very much like rebranding yourself. You must identify what your new brand will be. You must prepare and lay the ground work for the transition. You must decide what that transition will look like (Is it a surprise? Do you ‘tease’ the announcement?). And you must make a plan for ensuring a smooth transition to the new branding, everywhere that people have become accustomed to seeing the old brand.

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Please Welcome Awesome Assistant Cassandra!

Posted by on August 21st, 2019

You know how sometimes everything is just a bit…much? Yeah, well, that happens to us here at hasOptimization, too. But we like to ensure that our little company hasOptimization just as much as our clients do, so we did something about it! We hired an Awesome Assistant! It’s been almost a year since Morgan Blake joined the team, and it’s been a whirlwind year of change and growth. We’re now super excited to welcome our Awesome Assistant (yes, that’s really her title!), for all the times when we just have a little bit more on our plates than we have time for. So drumroll please, and welcome Cassandra Clarke! Cass is our farthest-flung staff member, hailing from Colorado. She has decades of industry experience in writing, editing, photography and other various and sundry talents. She’s worked in project management, customer service, and even game design. In her free time, Cassandra reads, writes, plays video games, and hikes with her dog (It’s apparent that all hasOptimization employees must love dogs!). Cassandra’s role may become more client-facing over time, but in the short term she’s going to be mostly behind the scenes, helping us become more organized, efficient, and effective. You know…Optimized! We look forward to doing more good work with the help of our slightly larger Highly Optimized Staff. Want to know more about our small but savvy staff? Check out our staff page for more on our Highly Optimized Staff and Awesome Associates.

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Announcement: Rebranding!

Posted by on August 14th, 2019

No, not the company. hasOptimization is staying hasOptimization! No, the rebrand in question is, instead, your friendly local Owner & Lead Strategist H.A Snyder, rebranding as Logan Ares Snyder.  In any rebrand, it’s important to cover your key bases: Who, What, Why, When and How.  Who: Me!  What: Just a name change, it’s not that scary! No new logo, or domain name, or any of the other trappings of a business rebrand. Whew! Why: Well, to be honest my original name never fit very well. I tried making some modifications to it, and that was better, but still not ideal. I finally found a name that felt like it really fit well, and this one’s a keeper.  When: Now! I’ve been planning this for a while, and I’m finally ready to announce it. How: This announcement is going live here on the blog, and will shortly be up on social media and pushed out via email, and over the next few days you’ll see this change across the web. My legal name change is in progress, but I’ll be using my new name starting immediately except for on legal documents like contracts. I imagine that, like any rebrand, it will take a while to polish off the ’stragglers’, but I have a great team in place to help me catch any rogue “H.A”’s out in the wild.  What do you need to do? Great news: the answer is “basically nothing”. Your existing contracts remain valid, your emails will end up in my new…

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Please Welcome PPC Advertising Manager Julia!

Posted by on September 11th, 2018

Remember I said the other day that we were doubling our staff, and then I had the gall to introduce just one person? Yeah, that math didn’t add up. But now it will! Please welcome our new PPC Advertising Manager, Julia Clark! Julia has a high-flying PPC resume, including work for some major brands and media outlets, and also holds a job with an NYC based marketing firm. She’ll be joining us part time to improve and expand our PPC advertising program, which currently is handled by yours truly. The long story short (or the TL;DR version, as we say on the internets) is that when you’re a really small company, you wear a lot of hats, and as the owner of hasOptimization I’ve been wearing a big stack of hats for a long time: Account management, sales, Analytics, PPC, bookkeeping, project management…and that’s just the ones I can think of right now. Aimee’s got a pretty big stack too, and she’s thrilled to be passing off the Top Hat of Social Media to our new Social Media Manager, Morgan. Similarly, I’m pleased to be able to hand off the Fedora of Pay-Per-Click to the highly qualified, highly motivated Julia Clark. Julia’s experience includes work in travel, pharmaceuticals, and entertainment and has extensive experience in PPC management with marketing agencies and even a stint at Bing. She’s a former teacher, an avid swimmer, and–of course!–a dog lover (which is basically a requirement to work here). She also shares an alma…

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Please Welcome Social Media Manager Morgan!

Posted by on September 5th, 2018

hasOptimization has some BIG news: We’ve doubled our staff! We’re growing and loving it. With a growing client base spanning industries from healthcare to technology to nonprofit, Aimee and I have been increasingly finding ourselves spread too thin, even with the help of our Awesome Associates. And so, we dove again into the wild waters of Hiring, and came up with some fantastic new people to join the hasOptimization team. First, please welcome Morgan Faid! Morgan comes to us from the woodlands of New Hampshire, with a background in social media, content writing, advertising, and general knowing-of-things. Morgan holds a degree in Communications, loves dogs, and sometimes spends weekends pretending it’s the medieval era with the Society for Creative Anachronism. Morgan will be taking up a role as our Social Media Manager, handling social media profile creation, posting, community management, and advertising. It’s a big role–social media is a huge part of what we do for long-term clients, and we’re thrilled to have a member of the team dedicated just to handling social media. If you’re a hasOptimization client, you can expect to start seeing Morgan managing your profiles really soon, and we may be asking for your help to share permissions for certain accounts. Aimee and I are both thrilled to have a new set of eyes, hands and ideas on the social media accounts, and we hope you will be as well. Want to know more about our small but savvy staff? Check out our staff page for…

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How To: Add Users to Google Analytics

Posted by on August 17th, 2018

Hello and welcome to another episode of “hasOptimization Explains the Internet”! Today we’re talking about my personal favorite topic, Google Analytics. Google Analytics is the most widely used tool for website analytics. It tracks a vast amount of data points about your site, your users/visitors, and ultimately, it tells you a lot about your marketing and the overall success of your website. We LOVE Google Analytics here at hasOptimization, and asking for access to your site data is probably one of the very first technical-ish things we will ask about when you first become a client. Today, we’re not going to be digging into the massive amount of data you can get out of Google Analytics, or even how to set it up. Nope, we’re focusing on one small but really important thing: how to give access to your Analytics in a way that is security-conscious, efficient, and doesn’t make you want to pull your hair out. Why? Well, because this is a task we have to ask you to do for us, when you become a hasOptimization client, and it also may be a task that you need to do to give access to employees, other people involved with your website, or even your own new email address. Why not just set up “[email protected]” and then give that login out to anyone who needs it? Well, what if you need to remove one person’s access later? What if someone gets fired? What if you lose access to that email…

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