Site Launch: Whitaker Place

Posted by on March 23rd, 2024

hasOptimization is proud to announce the launch of a new site for John H. Whitaker Place!  Whitaker Place is an affordable 55+ assisted living community that provides an unparalleled combination of private apartment living and personal care services that facilitate independence.  Whitaker Place came to us looking for a new site that would be easier to navigate, represented their community, and was easy to update. Luckily they were already familiar with WordPress as their previous website was also a WordPress site.  They had tons of updates to make to their staff section, calendars, and upcoming events. They also wanted to…

Read More

We’re an SBA Award-Winner!

Posted by on March 11th, 2024

I’m proud to announce that hasOptimization has been selected as the Home Based Business of the year for NH and all of New England! This is a real honor. Congratulations as well to the other award-winners, who I assume I’ll get the opportunity to meet at the awards ceremony at the end of April. 2024 NH Small Business Week Award Winners Small Business Persons of the Year Susan Borchert and Betsy Harrison Counseling Associates, PLLC New London Home-Based for NH and New England Logan Snyder hasOptimization, LLC Canterbury Young Entrepreneurs for NH and New England Bryce Harrison – Ian Lubkin…

Read More

Site Launch: Ellen Scarponi for State Rep

Posted by on August 15th, 2022

Sometimes we build fancy features or hundred-product ecommerce setups, and those sites can be fantastically interesting and challenging to bring to life. Other days, though, we do something that’s simple, fast, and budget-friendly, especially when we’re working with solopreneurs or nonprofits. Today’s launch announcement is an unusual one for us, albeit not our first political candidate: A fellow Canterburian, Ellen Scarponi, is running for NH State Representative for Canterbury and Loudon, and wanted a basic website to function as a larger digital brochure for her campaign. We also (with the always appreciated design experience of Bradstreet Englert Creative) designed handouts…

Read More

Welcome Social Media Director Katherine Sookma!

Posted by on August 10th, 2022

We’re very pleased to welcome our new Social Media Director, Katherine Sookma. Katherine hails from the far distant land of Texas, but as so many folks have learned in the last couple years (and we already knew), distance is actually very little barrier to effective work in many fields. We’re lucky here in that our work is very adaptable to the remote-work paradigm, but one odd benefit of the proliferation of remote work in the last couple of years has been that when we interview potential team members, the question of “are you comfortable working remotely?” is far less of…

Read More

Site Launch: Integrity Vet Center

Posted by on August 8th, 2022

hasOptimization designs and builds quite a few websites, both for new companies and for established ones needing a refresh. However, it’s not every day that we get to say not only “New Website” and “New Company”, but also “These folks are hiring!” Today’s that day. Please welcome Integrity Veterinary Center to the world–specifically, to western Massachusetts.

Read More

Your Bad Landing Pages Are Costing You Money

Posted by on June 10th, 2022

When small businesses first start dipping their toes into the waters of Google Ads, they often think “I’ll just send the traffic to my home page and let people figure it out from there.” And this works… sort of. Yes, people see the ads and click and view the website, and they may even convert. However, those ads are probably costing a lot more money than they need to.

Read More

hasOptimization Recognized For Inclusion

Posted by on October 20th, 2021

I am absolutely thrilled to announce that hasOptimization has been named the Organization winner of the Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing! You can read more about this award, and the individual winner Rejoice Ojiaku, on Search Engine Land. “I have so much respect for the work that hasOptimization are doing. They are setting the standard for what an agency should focus on when it comes to web inclusion and accessibility. With a brilliant team and a diverse clientele, their mission on making the web a better place can be seen through the services…

Read More

Please Welcome Client Relationship Manager Remy!

Posted by on October 4th, 2021

hasOptimization is pleased to welcome Remy Housley to the team! Remy (she or they) comes to us from the wilds of academia, where they’d started to feel a bit cramped. They bring to the team excellent communication skills, an abundance of smarts (they have a PhD in English, making them officially the most-degreed hasOptimization team member if I don’t miss my guess), and yet another cute dog for us to post on social media. Cute dogs aren’t a requirement to work here, but it helps. Keep an eye out for Skusha’s bat-eared face on our social media feeds–super adorable.

Read More

Site Launch: Affirming Spaces Project

Posted by on August 31st, 2021

We’re pleased to announce the site launch of the Affirming Spaces Project! This is an especially awesome site launch to announce because this is also the official launch of the Affirming Spaces Project itself, a project that’s been well over a year in the making.

Read More

Your Website is a Lot Like A House

Posted by on May 17th, 2021

I like to think of myself as an educator far more than as a sales person or even a marketer. As such, I think a lot about the ways I can make complex, technical information accessible to the average person. Just as I don’t know all the details of, for example, how to repair an engine, build a bathroom, or argue a legal case, I don’t expect that my clients will understand the ins and outs of website development, search engine optimization, or advertising.  One of the topics I explain with great regularity to a wide variety of people from…

Read More