Blog

Your Website is a Lot Like A House

Posted by on May 17th, 2021

I like to think of myself as an educator far more than as a sales person or even a marketer. As such, I think a lot about the ways I can make complex, technical information accessible to the average person. Just as I don’t know all the details of, for example, how to repair an engine, build a bathroom, or argue a legal case, I don’t expect that my clients will understand the ins and outs of website development, search engine optimization, or advertising.  One of the topics I explain with great regularity to a wide variety of people from…

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The War On Christmas (Keywords)

Posted by on December 14th, 2020

That title? That’s just here for search engine optimization. Yup, I went there. The fact of the matter is, there is no war on Christmas keywords (There’s also not really a war on Christmas, but that’s a whole other topic!). If anything, there’s a war on other winter holiday keywords.

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Please Welcome Client Relationship Manager Courtney!

Posted by on December 4th, 2020

The hasOptimization team is growing again. We’re excited to welcome a new staff member in a new position: Client Relationship Manager. Courtney Fappiano comes to us from a background in writing and project management, and will be working as the liaison between the team and our clients. Once she’s learned the ropes, she’ll be answering the phone, responding to emails, and translating information into tasks so that the rest of the team can be efficient, effective, and optimized.

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Black Lives Matter

Posted by on June 5th, 2020

Black Lives Matter. That’s a complete sentence as it stands, and it’s not open for argument, rebuttal, or expansion (if “all lives matter,” we wouldn’t need nationwide protests to recognize the value of Black life).

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How to handle social media posting during a time of crisis

Posted by on June 1st, 2020

This year, although we have not yet lived through half of it, has already been one particularly rife with crises. Speaking from a global perspective: A global pandemic is an immense stressor on every single sentient being on this planet. Speaking from a US perspective: We are a young country, still fighting out who we are and who we want to be. Speaking personally: I have more thoughts and feelings about this than would fit here, but I am going to restrict this post to a very narrow topic, and that is how we handle business social media in a…

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Please Welcome Social Media Manager Erin!

Posted by on May 18th, 2020

I’m pleased to announce we’ve hired a second social media manager to keep up with the needs of our growing client base. Erin Lafond comes to us from a top-notch writing background, with a MA in English from Boston College, and we’re thrilled to have her skills on tap in social media as well as in content writing.

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Important Small Business Resource: SBA Disaster Loans

Posted by on April 7th, 2020

Important information for all small businesses in NH and other areas: The Small Business Administration now has “disaster loan” opportunities for small businesses, including Economic Injury Disaster Loans and Payroll Protection Program loans. Both of these programs can in fact be grants (“forgivable loans”) if used for the intended purposes, and have low rates for any money you must pay back. Our accountant, Joe Orabono at Vector Tax & Accounting, sent us a note to tell us he’s recommending that ALL his small business clients apply for these programs, especially given the potential for grants from them. Here at hasOptimization,…

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Please Welcome Social Media Manager Allyson!

Posted by on March 27th, 2020

Hiring in the world of COVID-19 2020 is, well, kind of a trip. Many companies are laying off staff, and here we are hiring. In many ways, this reflects hasOptimization’s relatively privileged position in this wild ride: We were already a fully remote company, focused on web-based marketing efforts. We will, ultimately, be able to weather this and come out in good shape. And in the meantime, we needed a Social Media Manager.

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Fraud Alert: Domain Name Expiration Notices

Posted by on November 25th, 2019

Have you ever gotten a piece of mail, or an email, that looks like this?

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Adding Pronouns to Email Signatures

Posted by on November 18th, 2019

If you communicate with a hasOptimization staff member regularly, you may have noticed that we recently added pronouns to all of our email signatures. You may be wondering why that is…and don’t worry, I’ll get there. First, though, I’d like to give you some background. What IS a pronoun, anyways? A pronoun is a word which stands in for a noun. It would be a little odd if you used someone’s name every single time you referred to them: “Jennifer has gone to Jennifer’s car to get Jennifer’s jacket because Jennifer is cold”. Strange, huh? “Jennifer has gone to her…

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