Blog

Black Lives Matter

Posted by on June 5th, 2020

Black Lives Matter. That’s a complete sentence as it stands, and it’s not open for argument, rebuttal, or expansion (if “all lives matter,” we wouldn’t need nationwide protests to recognize the value of Black life).

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How to handle social media posting during a time of crisis

Posted by on June 1st, 2020

This year, although we have not yet lived through half of it, has already been one particularly rife with crises. Speaking from a global perspective: A global pandemic is an immense stressor on every single sentient being on this planet. Speaking from a US perspective: We are a young country, still fighting out who we are and who we want to be. Speaking personally: I have more thoughts and feelings about this than would fit here, but I am going to restrict this post to a very narrow topic, and that is how we handle business social media in a time of crisis.  When it comes to managing social media, it can be difficult to predict when an external problem may arise that you need to address on a business account, and this sometimes means making hard decisions under pressure. We like to give our clients the opportunity to address heavy issues on their social media channels, if desired, or allow us to handle them. If you’re reading this post, you’re probably wondering how best to handle social media right now. Here are some tips to help you make decisions, and avoid seeming out of touch or tone-deaf. 

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Please Welcome Social Media Manager Erin!

Posted by on May 18th, 2020

I’m pleased to announce we’ve hired a second social media manager to keep up with the needs of our growing client base. Erin Lafond comes to us from a top-notch writing background, with a MA in English from Boston College, and we’re thrilled to have her skills on tap in social media as well as in content writing.

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Important Small Business Resource: SBA Disaster Loans

Posted by on April 7th, 2020

Important information for all small businesses in NH and other areas: The Small Business Administration now has “disaster loan” opportunities for small businesses, including Economic Injury Disaster Loans and Payroll Protection Program loans. Both of these programs can in fact be grants (“forgivable loans”) if used for the intended purposes, and have low rates for any money you must pay back. Our accountant, Joe Orabono at Vector Tax & Accounting, sent us a note to tell us he’s recommending that ALL his small business clients apply for these programs, especially given the potential for grants from them. Here at hasOptimization, we are absolutely NOT financial professionals, so you should consult with your accountant for information specific to your needs. If you’re a small business owner and are looking for more information on these programs, some details are available on SBA.gov. While we can’t help with financial advice, we wanted to share this important information with those who might need it. We CAN help you with other aspects of managing your business during the coronavirus pandemic, however, including ecommerce setups, social media marketing, advertising, and advice on how to take your business online, even if it’s your first time. Stay home, stay healthy. We’re all in this together.

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Please Welcome Social Media Manager Allyson!

Posted by on March 27th, 2020

Hiring in the world of COVID-19 2020 is, well, kind of a trip. Many companies are laying off staff, and here we are hiring. In many ways, this reflects hasOptimization’s relatively privileged position in this wild ride: We were already a fully remote company, focused on web-based marketing efforts. We will, ultimately, be able to weather this and come out in good shape. And in the meantime, we needed a Social Media Manager.

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Fraud Alert: Domain Name Expiration Notices

Posted by on November 25th, 2019

Have you ever gotten a piece of mail, or an email, that looks like this?

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Adding Pronouns to Email Signatures

Posted by on November 18th, 2019

If you communicate with a hasOptimization staff member regularly, you may have noticed that we recently added pronouns to all of our email signatures. You may be wondering why that is…and don’t worry, I’ll get there. First, though, I’d like to give you some background. What IS a pronoun, anyways? A pronoun is a word which stands in for a noun. It would be a little odd if you used someone’s name every single time you referred to them: “Jennifer has gone to Jennifer’s car to get Jennifer’s jacket because Jennifer is cold”. Strange, huh? “Jennifer has gone to her car to get her jacket because she is cold” seems much more natural to the average English speaker. “She” and “her” are pronouns, standing in for Jennifer in that second example sentence. They (a word which here is standing in for the noun “pronouns”!) make our language flow more smoothly and be less repetitious. Why are pronouns important and why are some people so upset about them? Here’s the deal. Calling someone by a pronoun that is not theirs is just as bad as calling them by a name that is not theirs. It’s careless, and repeated it becomes rude. It makes the person you’re speaking about feel not-known, not-seen. If that happens to someone constantly, every day, it wears them down. It’s tiring. It’s painful. Don’t do that to people! So why’d hasOptimization put pronouns in our email signatures? Well, half of the hasOptimization core team uses an uncommon…

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Reflections on Rebranding: 2 month update

Posted by on October 28th, 2019

I “rebranded” myself in August of this year, announcing my name change (it’s Logan now!) to my family, staff and clients. And the world, of course! It went better/smoother than I’d expected, and the brand stakeholder (that’s me!) is delighted with the results, all of which is pretty much the best you can say of any rebranding effort. Now, two months out from the announcement, I’m reflecting on that rebranding as I watch my friend and colleague Amanda rebrand her business. Rebranding a business is, as I said in my original post, very much like rebranding yourself. You must identify what your new brand will be. You must prepare and lay the ground work for the transition. You must decide what that transition will look like (Is it a surprise? Do you ‘tease’ the announcement?). And you must make a plan for ensuring a smooth transition to the new branding, everywhere that people have become accustomed to seeing the old brand.

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Please Welcome Awesome Assistant Cassandra!

Posted by on August 21st, 2019

You know how sometimes everything is just a bit…much? Yeah, well, that happens to us here at hasOptimization, too. But we like to ensure that our little company hasOptimization just as much as our clients do, so we did something about it! We hired an Awesome Assistant! It’s been almost a year since Morgan Blake joined the team, and it’s been a whirlwind year of change and growth. We’re now super excited to welcome our Awesome Assistant (yes, that’s really her title!), for all the times when we just have a little bit more on our plates than we have time for. So drumroll please, and welcome Cassandra Clarke! Cass is our farthest-flung staff member, hailing from Colorado. She has decades of industry experience in writing, editing, photography and other various and sundry talents. She’s worked in project management, customer service, and even game design. In her free time, Cassandra reads, writes, plays video games, and hikes with her dog (It’s apparent that all hasOptimization employees must love dogs!). Cassandra’s role may become more client-facing over time, but in the short term she’s going to be mostly behind the scenes, helping us become more organized, efficient, and effective. You know…Optimized! We look forward to doing more good work with the help of our slightly larger Highly Optimized Staff. Want to know more about our small but savvy staff? Check out our staff page for more on our Highly Optimized Staff and Awesome Associates.

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Announcement: Rebranding!

Posted by on August 14th, 2019

No, not the company. hasOptimization is staying hasOptimization! No, the rebrand in question is, instead, your friendly local Owner & Lead Strategist H.A Snyder, rebranding as Logan Ares Snyder.  In any rebrand, it’s important to cover your key bases: Who, What, Why, When and How.  Who: Me!  What: Just a name change, it’s not that scary! No new logo, or domain name, or any of the other trappings of a business rebrand. Whew! Why: Well, to be honest my original name never fit very well. I tried making some modifications to it, and that was better, but still not ideal. I finally found a name that felt like it really fit well, and this one’s a keeper.  When: Now! I’ve been planning this for a while, and I’m finally ready to announce it. How: This announcement is going live here on the blog, and will shortly be up on social media and pushed out via email, and over the next few days you’ll see this change across the web. My legal name change is in progress, but I’ll be using my new name starting immediately except for on legal documents like contracts. I imagine that, like any rebrand, it will take a while to polish off the ’stragglers’, but I have a great team in place to help me catch any rogue “H.A”’s out in the wild.  What do you need to do? Great news: the answer is “basically nothing”. Your existing contracts remain valid, your emails will end up in my new…

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