Blog

Building a LinkTree Alternative: Cutting out the Middle Man

Posted by on February 15th, 2021

LinkTree is great and often used by many people, especially on Instagram, since you can only share one link and links within the description and comments don’t parse. A LinkTree is a great method of giving people the option to find links to multiple places using the same URL in your bio, so you’re not constantly chasing changing a single link all of the time, and you don’t leave your readers/followers confused. LinkTree’s concept is great. It’s an awesome platform to use if you don’t know how to custom code your own solution.

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Site Launch: Boisvert Brothers Tree Services

Posted by on December 21st, 2020

hasOptimization is proud to announce the launch of a new website for tree removal and tree trimming service Boisvert Brothers Tree Service. This is likely one of the last websites we’ll be launching in 2020, but we’re glad we could make this happen for our long time client the Boisverts just in time for a fresh new look for 2021!

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The Anatomy of a Website

Posted by on October 31st, 2020

Often times, when building or updating websites for clients, we run into an issue with vernacular versus technical term when it comes to identifying where or how things should be changed or placed. We wanted to make a quick guide that can help developers as well as tech-minded people interact more clearly communication-wise when it comes to creating a website. Let’s get to the anatomy of a website!

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Site Launch: Karen4Elders

Posted by on September 14th, 2020

hasOptimization is proud to announce the launch of a new site for assisted living facility owner Karen4Elders in Southern New Hampshire. Karen4Elders offers exceptional elder care in a family setting. We’ve been working with owners Karen and Tony Massahos since 2018 providing search engine optimization services, social media management, and more.

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Project Spotlight: Vote NH 2020

Posted by on July 28th, 2020

Keeping in line with our mission statement, we are committed to a fair and equal world where everyone can and will vote in the upcoming election. We were happy to work with the NH chapter of the American Civil Liberties Union to help create an unbiased voter information funnel site to allow people easy, responsive access to necessary information for registering to vote, registering to vote absentee, and voting itself.

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Of Chessex and Tentsmiths: Two Sides of the Same Coin

Posted by on May 26th, 2020

In 2019, you may recall if you’re a reader of the hasOptimization blog or you follow us on social media, we completed an overhaul of the Tentsmiths website. There are plenty of times where we’ve told customers, in no uncertain terms, that their website is holding them back. In the case of Tentsmiths, new owners Alena and Stephen were well aware of how the ancient, inadequate website for Tentsmiths was holding back additional orders from new customers who did not want to jump through hoops to complete a purchase.

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Things you can do NOW to prep your business for the online world

Posted by on March 23rd, 2020

Getting stir crazy? Not sure how your business will fare during this time of uncertainty? Don’t forget about all things internet that can help you continue growing your business even when people can’t come through the door!

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2020 Web Design Trends to be On the Lookout For (With Examples)

Posted by on December 30th, 2019

2020 is here, and while we predict that 2020 will show increased interest in web accessibility, we also are keeping our eyes on what seems to be trending recently for web design. While you don’t have to latch onto every trend you read, some trends are worth keeping, and others you can probably do without. Let’s take a look at trending web design for 2020.

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Fraud Alert: Domain Name Expiration Notices

Posted by on November 25th, 2019

Have you ever gotten a piece of mail, or an email, that looks like this?

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Site Launch: Ava Marie Chocolates

Posted by on November 11th, 2019

hasOptimization is proud to announce the launch of a new site for Peterborough, NH chocolatier Ava Marie Chocolates. Ava Marie Chocolates came to us with a simple request: they wanted to have a new look and feel for their website that was something a little more graceful, and they needed it fast before the crunch of holiday orders started to come in. Determined to lighten up their website to fall more in line with their brand, we set to work. With a tightened timeline, we did everything we could to oblige their request. As we built, we also restructured the Ava Marie Chocolates menu, which will help future customers find their orders faster. Additionally, we removed a slew of duplicate products, incorrectly priced products, cleaned out plugins, and a variety of other things including loading great top level SEO to help this chocolatier rank better in the SERP. Their new website is beautiful, serves information on the front page (which is better for users and crawlers alike) about the business, and places the important information at the top, along with helping guide customers to where they need to be to purchase. Be sure to check out their new website on your own, and snag some delicious handmade chocolates in the process!

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