Web Development and Redesign Archives - hasOptimization

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Site Launch: CareerWork$

Posted by on June 20th, 2022

hasOptimization is proud to announce the launch of a new website for CareerWork$. CareerWork$ is a non-profit organization that helps provide young people from under-resourced communities with training for careers in banking, medical, and other fields. Previously, their content was spread across several program websites. This semi-custom website replaced multiple separate websites with one centralized online location, while maintaining the brand and style of the previous sites.

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Your Bad Landing Pages Are Costing You Money

Posted by on June 10th, 2022

When small businesses first start dipping their toes into the waters of Google Ads, they often think “I’ll just send the traffic to my home page and let people figure it out from there.” And this works… sort of. Yes, people see the ads and click and view the website, and they may even convert. However, those ads are probably costing a lot more money than they need to.

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Dear everyone, stop using handwriting fonts

Posted by on May 12th, 2022

Listen, I know you really love that handwriting font. You think it’s cute, and you think that it brings a level of personalization to your website and your branding… A bit of whimsy, perhaps. It’s less… Well, less structured than a traditional serif or sans-serif font. There has been research to suggest that utilizing handwritten fonts can increase sales. In some cases, I’d agree with you! I use what could be considered a “handwriting font” on my personal website, a font called “Permanent Marker”, which invokes a feeling of someone writing with permanent marker. But these loopy, curvy, handwriting fonts…

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Site Launch: Emily Oehler and Golden Acorns

Posted by on October 18th, 2021

When Emily Oehler came to hasOptimization for her first website to promote her coaching, communications, and strategy consulting business, we were excited to help her create a site that reflected who she was and her strong values. Emily is an Executive Coach who helps leaders move organizations forward, her services range from coaching and facilitation to branding and storytelling. 

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Join hasOptimization’s 2021 Holiday Marketing Preparedness Report Giveaway

Posted by on October 13th, 2021

hasOptimization is having our very first giveaway! We’re giving away a holiday marketing preparedness report for 2021. This giveaway is open to new customers only. If you’re an existing customer, contact your account manager for a holiday marketing preparedness report of your own.

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Site Launch: North Andover Merchants Association

Posted by on September 13th, 2021

hasOptimization is here once more to proudly announce the launch of a new website for the North Andover Merchants Association! North Andover Merchants Association, or NAMA for short, is a chamber of commerce-esque non-profit organization dedicated to helping local North Andover businesses succeed.

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Your Website is a Lot Like A House

Posted by on May 17th, 2021

I like to think of myself as an educator far more than as a sales person or even a marketer. As such, I think a lot about the ways I can make complex, technical information accessible to the average person. Just as I don’t know all the details of, for example, how to repair an engine, build a bathroom, or argue a legal case, I don’t expect that my clients will understand the ins and outs of website development, search engine optimization, or advertising.  One of the topics I explain with great regularity to a wide variety of people from…

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Site Launch: Northeast Assisted Fertility Group

Posted by on May 3rd, 2021

hasOptimization is proud to announce the launch of a new website for egg donation and surrogacy agency Northeast Assisted Fertility Group (NAFG). NAFG helps individuals who are interested in donating their eggs pair up with individuals who need eggs, as well as finding appropriate and high-quality surrogate matches for couples who are in need of a surrogate. NAFG helps people across the United States, and sometimes even internationally using their international program. We were happy to help give their website a much needed facelift to help bring consistent branding to all of their services.

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The Joy and Love that goes into a Retro Style April Fool’s Day Joke Homepage

Posted by on April 2nd, 2021

If you were around social media yesterday, no doubt you saw many jokes flying off during April Fool’s day. We joined in on the fun by releasing a retro, 1990s-early 2000s homepage full of loads of nostalgia for those old Geocities and Angelfire pages. There was a surprising amount of love and care put into this endeavor that actually made this page trickier than you would think.

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Building a LinkTree Alternative: Cutting out the Middle Man

Posted by on February 15th, 2021

LinkTree is great and often used by many people, especially on Instagram, since you can only share one link and links within the description and comments don’t parse. A LinkTree is a great method of giving people the option to find links to multiple places using the same URL in your bio, so you’re not constantly chasing changing a single link all of the time, and you don’t leave your readers/followers confused. LinkTree’s concept is great. It’s an awesome platform to use if you don’t know how to custom code your own solution.

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