Blog

Site Launch: North Andover Merchants Association

Posted by on September 13th, 2021

hasOptimization is here once more to proudly announce the launch of a new website for the North Andover Merchants Association! North Andover Merchants Association, or NAMA for short, is a chamber of commerce-esque non-profit organization dedicated to helping local North Andover businesses succeed.

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Your Website is a Lot Like A House

Posted by on May 17th, 2021

I like to think of myself as an educator far more than as a sales person or even a marketer. As such, I think a lot about the ways I can make complex, technical information accessible to the average person. Just as I don’t know all the details of, for example, how to repair an engine, build a bathroom, or argue a legal case, I don’t expect that my clients will understand the ins and outs of website development, search engine optimization, or advertising.  One of the topics I explain with great regularity to a wide variety of people from…

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Site Launch: Northeast Assisted Fertility Group

Posted by on May 3rd, 2021

hasOptimization is proud to announce the launch of a new website for egg donation and surrogacy agency Northeast Assisted Fertility Group (NAFG). NAFG helps individuals who are interested in donating their eggs pair up with individuals who need eggs, as well as finding appropriate and high-quality surrogate matches for couples who are in need of a surrogate. NAFG helps people across the United States, and sometimes even internationally using their international program. We were happy to help give their website a much needed facelift to help bring consistent branding to all of their services.

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The Joy and Love that goes into a Retro Style April Fool’s Day Joke Homepage

Posted by on April 2nd, 2021

If you were around social media yesterday, no doubt you saw many jokes flying off during April Fool’s day. We joined in on the fun by releasing a retro, 1990s-early 2000s homepage full of loads of nostalgia for those old Geocities and Angelfire pages. There was a surprising amount of love and care put into this endeavor that actually made this page trickier than you would think.

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Building a LinkTree Alternative: Cutting out the Middle Man

Posted by on February 15th, 2021

LinkTree is great and often used by many people, especially on Instagram, since you can only share one link and links within the description and comments don’t parse. A LinkTree is a great method of giving people the option to find links to multiple places using the same URL in your bio, so you’re not constantly chasing changing a single link all of the time, and you don’t leave your readers/followers confused. LinkTree’s concept is great. It’s an awesome platform to use if you don’t know how to custom code your own solution.

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Site Launch: Boisvert Brothers Tree Services

Posted by on December 21st, 2020

hasOptimization is proud to announce the launch of a new website for tree removal and tree trimming service Boisvert Brothers Tree Service. This is likely one of the last websites we’ll be launching in 2020, but we’re glad we could make this happen for our long time client the Boisverts just in time for a fresh new look for 2021!

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The Anatomy of a Website

Posted by on October 31st, 2020

Often times, when building or updating websites for clients, we run into an issue with vernacular versus technical term when it comes to identifying where or how things should be changed or placed. We wanted to make a quick guide that can help developers as well as tech-minded people interact more clearly communication-wise when it comes to creating a website. Let’s get to the anatomy of a website!

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Site Launch: Karen4Elders

Posted by on September 14th, 2020

hasOptimization is proud to announce the launch of a new site for assisted living facility owner Karen4Elders in Southern New Hampshire. Karen4Elders offers exceptional elder care in a family setting. We’ve been working with owners Karen and Tony Massahos since 2018 providing search engine optimization services, social media management, and more.

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Project Spotlight: Vote NH 2020

Posted by on July 28th, 2020

Keeping in line with our mission statement, we are committed to a fair and equal world where everyone can and will vote in the upcoming election. We were happy to work with the NH chapter of the American Civil Liberties Union to help create an unbiased voter information funnel site to allow people easy, responsive access to necessary information for registering to vote, registering to vote absentee, and voting itself.

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Of Chessex and Tentsmiths: Two Sides of the Same Coin

Posted by on May 26th, 2020

In 2019, you may recall if you’re a reader of the hasOptimization blog or you follow us on social media, we completed an overhaul of the Tentsmiths website. There are plenty of times where we’ve told customers, in no uncertain terms, that their website is holding them back. In the case of Tentsmiths, new owners Alena and Stephen were well aware of how the ancient, inadequate website for Tentsmiths was holding back additional orders from new customers who did not want to jump through hoops to complete a purchase.

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