Blog

Things you can do NOW to prep your business for the online world

Posted by on March 23rd, 2020

Getting stir crazy? Not sure how your business will fare during this time of uncertainty? Don’t forget about all things internet that can help you continue growing your business even when people can’t come through the door!

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2020 Web Design Trends to be On the Lookout For (With Examples)

Posted by on December 30th, 2019

2020 is here, and while we predict that 2020 will show increased interest in web accessibility, we also are keeping our eyes on what seems to be trending recently for web design. While you don’t have to latch onto every trend you read, some trends are worth keeping, and others you can probably do without. Let’s take a look at trending web design for 2020.

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Fraud Alert: Domain Name Expiration Notices

Posted by on November 25th, 2019

Have you ever gotten a piece of mail, or an email, that looks like this?

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Site Launch: Ava Marie Chocolates

Posted by on November 11th, 2019

hasOptimization is proud to announce the launch of a new site for Peterborough, NH chocolatier Ava Marie Chocolates. Ava Marie Chocolates came to us with a simple request: they wanted to have a new look and feel for their website that was something a little more graceful, and they needed it fast before the crunch of holiday orders started to come in. Determined to lighten up their website to fall more in line with their brand, we set to work. With a tightened timeline, we did everything we could to oblige their request. As we built, we also restructured the Ava Marie Chocolates menu, which will help future customers find their orders faster. Additionally, we removed a slew of duplicate products, incorrectly priced products, cleaned out plugins, and a variety of other things including loading great top level SEO to help this chocolatier rank better in the SERP. Their new website is beautiful, serves information on the front page (which is better for users and crawlers alike) about the business, and places the important information at the top, along with helping guide customers to where they need to be to purchase. Be sure to check out their new website on your own, and snag some delicious handmade chocolates in the process!

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Reflections on Rebranding: 2 month update

Posted by on October 28th, 2019

I “rebranded” myself in August of this year, announcing my name change (it’s Logan now!) to my family, staff and clients. And the world, of course! It went better/smoother than I’d expected, and the brand stakeholder (that’s me!) is delighted with the results, all of which is pretty much the best you can say of any rebranding effort. Now, two months out from the announcement, I’m reflecting on that rebranding as I watch my friend and colleague Amanda rebrand her business. Rebranding a business is, as I said in my original post, very much like rebranding yourself. You must identify what your new brand will be. You must prepare and lay the ground work for the transition. You must decide what that transition will look like (Is it a surprise? Do you ‘tease’ the announcement?). And you must make a plan for ensuring a smooth transition to the new branding, everywhere that people have become accustomed to seeing the old brand.

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4 Things You Can Do Now to Make Your Website More Accessible To Others

Posted by on May 21st, 2019

A problem with the internet, and with the world in general, is that we put preferential treatment into building things that work for people who are able and able-bodied. When we say able, we mean people who can walk (and walk easily), people who are sighted or can see well, or any other variety of person who can do a thing that another person might not be mentally or physically able to do. That means that we often build websites, apps, and even homes and businesses with the able person in mind while completely forgetting about people who may not be able to say, use a set of stairs or fit a wheelchair through a narrow door or hallway. On the internet, this accessibility problem mostly boils down to people who have limited vision or are blind. While we can design all we want for user experience to make the simplest and easiest experience for a user, if we do not take steps to make our websites and social media more accessible to those who cannot actually use visual elements, we are not only cutting out an entire market, we are also helping to contribute to countless years of preferential treatment to those who can, versus helping those who cannot. Thankfully, there is some push (though not enough, in our eyes) on the internet now to make things as accessible as possible to those who have trouble seeing or who cannot see at all. These examples can come in the…

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What is alternative text (alt text) and what does it do?

Posted by on May 2nd, 2019

When it comes to web accessibility, we may have new features such as Google’s ability to discern animals, shapes, and otherwise from images themselves, but much of a search engine’s ability to “see” images isn’t rooted in deep dream technology. Crawlers use a lot of contextual items to discern what your image is about and where it fits, and the big part of this is a simple HTML tag called alternative text.

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Site Launch: Think Again Training, LLC

Posted by on January 17th, 2019

hasOptimization is proud to announce the launch of a new website for Think Again Training, LLC a training and consultation services company that provides social awareness training for diversity and social justice issues. Owner Davey Shlasko came to us in search of a new layout. The old layout was not entirely mobile-friendly, and was a bit dated. Davey phrased updated web design quite nicely in an email to us: “…[it is ‘adult’/professional] to replace your website more often than your car.” We can agree with that! Generally you can get about five years out of a solid website design before new technologies start rolling out. You can only patch up a website so much before it needs a facelift. We wanted to give Davey’s website a clean, fresh, and professional appearance. We removed the boxed layout in favor of a responsive layout instead. We got Davey set up with a connected Google Calendar so all of Think Again Training’s events would automatically show up on site in an easy to use manner. Along with significant visual changes to ensure responsive design on mobile and other devices, we also loaded the site with valuable SEO content, made significant security changes, included a privacy policy for international users and GDPR compliance, and even rolled the website into SSL (which is something all sites should have in 2019!) so it would have the coveted lock when launched in a browser. Davey is excited to show off the new website to potential clients and…

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Site Launch: Luce Contracting

Posted by on December 31st, 2018

hasOptimization is proud to announce the launch of a new site for Luce Contracting. Victor Luce is an independent construction contractor in Manchester, NH. He was referred to us through one of our fantastic partners Cast Iron Content (who we also did a small website facelift for a while back). Victor, like a lot of clients who are just starting out their business, didn’t have any web presence at all. We got to start fresh with this one! We dealt with Amanda at Cast Iron Content, who made the majority of the design decisions and came up with some fantastic on-site content. With help from partner Bradstreet Englert Creative, we were able to help Amanda and Victor come up with a brand new beautiful logo for the new business, and started their branding package with helpful magnets and business cards. We also helped them begin their Facebook business set up with a brand new cover image. Onward to the website! We wanted to make sure that as Victor continued his work and got more and more professional with it, his website had plenty of room to grow. We suggested a variety of templates that allowed for portfolio areas where Victor could show off his work. While Victor doesn’t currently have any photos of his work, he plans to have some professional photographs created for the future, which is an awesome thing we love to hear from our site owners. The functionality is there, though it may be “hidden” for now,…

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2018 In Review – Our Accomplishments for the Year!

Posted by on December 29th, 2018

We’re really excited for the new year, and we know you are too! That’s why we’ve compiled this quick video with some stats of what we’ve done for 2018 and what kind of absurdity we’ve been up to!

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