As Google sunsets programs such as Hangouts and Google+, we may find some of the better features managing their way over onto our new platforms like Google My Business. We’ve already seen posting on Google My Business happening, now we’re seeing a new feature: short names. What is a shortname? “Short name” is just a […]
Listen, we’re Google users at hasOptimization. We talk great things about Google. But let’s face it… Google doesn’t always do everything well. Whether it’s having a myriad of unnecessary messaging apps for no good reason, or half-way phasing out an interfaced platform but not entirely that businesses and users alike use… Google has a history throwing […]
One of the biggest sticking points when it comes to small business is reviews. While we have guides on what to do with bad reviews, and guides on how to ask for reviews, we need to also talk about the importance of reviews, especially when it comes to running a small business. Why are reviews […]
We’ve had a lot of notifications about this particular feature on Google My Business. When managing a lot of different locations on Google, Google can get obnoxious with reminders sometimes. However, any other owners on these accounts will also get notifications, which means that the business owners may be getting confusing notifications from Google as well. Don’t […]
One thing small businesses struggle most with is brand reputation. Specifically, bad reviews. One bad review can really do a number on your reputation across the internet, depending on what it says and how it was received. While we do have guidelines on what to do with bad reviews and how to best handle them, […]
You may or may not have heard of Waze. Waze is a map program that allows users to do a variety of things that your GPS may not currently do. For example, users can report roadblocks, police, and more. In theory it sounds pretty neat, but because it has limited usage and availability, it can […]
The more I work with clients online the more I realize that not a single business is immune from bad reviews online. Getting a bad review can certainly feel like the end of the world, especially if you’re a reputable business trying to keep up a good reputation online and you don’t have a whole […]
What is LinkedIN? LinkedIN is a professional social media networking platform designed for industry professionals to post and build a “resume” type profile to be accessed by others on the same platform. What is a LinkedIN Company Page? A LinkedIN company page is a lot like a Facebook page. It operates a place that you […]
The internet is a wonderful place. Not only does it put the wealth of human knowledge at our fingertips, it means we can access all kinds of once previously not as readily available information. With a quick Google search, you can pull up everything about a business – right down to when they are open, […]
At hasOptimization, we love the small local business. We ARE a small local business, after all! So some of our favorite clients to work with are always the small companies that give NH towns their flavor and depth. This past weekend included the lesser-known sibling of Black Friday and Cyber Monday, Small Business Saturday. So this […]