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This month marks ten years that hasOptimization has been in business! Ten years is a long time (but also, it’s flown by), and this small business has come a long way! To celebrate hasOpt’s birthday, we wanted to share a little timeline of how the business came to be, and share some ideas about where we think it might go in the future. Buckle up while we go on a trip through time!

Everyone wants to have a lean website. You know, the one that loads instantly and people never complain that it’s too slow or it takes forever to see what you want to see. One of the biggest factors towards having a lean website, especially for artists who are showing off a portfolio, is by having small (datawise) images. How can you accomplish that? By compressing your images, of course. But when it comes to artists, image compression isn’t simply as cut and dry. If you’re a business offering a non-visual service (like cleaning, or plumbing), compressing your images isn’t a…

It’s tiiiimeeeee! Yes, it’s time to go all-in on your holiday and seasonal posting and offerings. While you should have been planning since at least September (more on this soon, keep reading!), even if you waited until the last minute, we’ve got some great tips to get you in shape for the holiday season.

As holidays like Juneteenth have begun to be recognized more widely, many businesses, including large corporations, have begun increasing marketing efforts around various marginalized communities. However, this often results in a marketing push that coincides with a particular event or month. At best, this can result in marketing strategies that continue to sideline members of marginalized communities. In some cases, it can result in commercializing and commodifying culture for profit. One way to help resist this trend is to support Black-owned businesses, and to do so year-round. Since hasOptimization is based in New Hampshire, in this post we’re featuring a…

In 2022, it’s getting easier and easier to make fun and attractive graphics for your brand. Twenty years ago, making these sorts of graphics required an in-depth knowledge of graphic design, composition, color, and not to mention expensive software like Adobe Photoshop and Adobe Illustrator. Nowadays, free solutions exist like Canva, where you can quickly and easily create graphics in any manner of style, size, and color. Canva’s library of available fonts, graphical elements, animations, and even templates make designing these visual assets a breeze. It’s not quite a leap to think that you could create a free, beautiful looking…

A couple of months ago, something funny happened. Facebook went down. Along with it went a vast network of carefully honed and widely spread social media services, including Instagram and WhatsApp. What actually happened to bring down the social media giant was kind of a small blunder of astronomical proportions, with far reaching consequences that left the network down for almost a full day. Funny to some, it was actually massively detrimental to others — people looking to run sales, or announce products on social media. For a lot of business owners, it was a massive wake-up call: don’t put…

I am absolutely thrilled to announce that hasOptimization has been named the Organization winner of the Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing! You can read more about this award, and the individual winner Rejoice Ojiaku, on Search Engine Land. “I have so much respect for the work that hasOptimization are doing. They are setting the standard for what an agency should focus on when it comes to web inclusion and accessibility. With a brilliant team and a diverse clientele, their mission on making the web a better place can be seen through the services…

hasOptimization is having our very first giveaway! We’re giving away a holiday marketing preparedness report for 2021. This giveaway is open to new customers only. If you’re an existing customer, contact your account manager for a holiday marketing preparedness report of your own.

Everyone messes up at some point or another. We are all human, and because of that, things can — and do — go wrong. No matter how big or small your mistake may be, at some point in time as a business owner, you are likely to have to write some sort of apology to your customers and the public as a whole. Whether your mistake can be eschewed with a simple “we are sorry for the inconvenience” or requires something more in depth, you’ll really need to put pen to paper, so to speak. Writing a brand apology really…

As social media algorithms start to get further and further from serving us the content that we want, as a business it can be more and more difficult to capture an audience and sell to that audience. That’s why it’s important to have a variety of methods to reach your customers — and your target audience — when it comes to announcing new products, new service offerings, discounts, changes to your business, and more. If you don’t have an email marketing list and strategy, it may be time to start building one.