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As social media algorithms start to get further and further from serving us the content that we want, as a business it can be more and more difficult to capture an audience and sell to that audience. That’s why it’s important to have a variety of methods to reach your customers — and your target audience — when it comes to announcing new products, new service offerings, discounts, changes to your business, and more. If you don’t have an email marketing list and strategy, it may be time to start building one.

Coming out from a long winter and seeing the warm sun shine through your windows can get you into the mood to start cleaning. Organizing and cleaning your house is one thing, but what about your business and your online presence? While you should be routinely checking over your web presence to make sure it is correct and not out of date, there’s no better time to ensure it is than in the spring before you take on new work and projects. We’ve got some tips for you to make sure you’re putting your best foot forward for the year…

When it comes time to make those holiday sales, capturing holiday traffic is important. That means focusing your efforts on using holiday-appropriate keywords, making appropriate blog posts, and updating your website copy and content to reflect the oncoming holiday season. Blogging is an important part of your marketing strategy to bring in new customers, and if you don’t want to modify page content or create a bunch of new landing pages, blogging is where it’s at.

Want to share with the world that you exercised your American right and voted this election? Looking to help other people get out and vote? We’ve got just the thing for you!

If you have a G Suite account, chances are you’ve received this email from G Suite: There is some confusion over what this means. Essentially, Google is removing a publicly available URL that shows contact information for your G Suite organization. Some people may use this internally in wikis or documents, so Google is giving you a heads up that the link will not work after August 31st, 2020. If you have never seen a link like that before or used one, then you have no reason to look for it or make any changes.

Important information for all small businesses in NH and other areas: The Small Business Administration now has “disaster loan” opportunities for small businesses, including Economic Injury Disaster Loans and Payroll Protection Program loans. Both of these programs can in fact be grants (“forgivable loans”) if used for the intended purposes, and have low rates for any money you must pay back. Our accountant, Joe Orabono at Vector Tax & Accounting, sent us a note to tell us he’s recommending that ALL his small business clients apply for these programs, especially given the potential for grants from them. Here at hasOptimization,…

Getting stir crazy? Not sure how your business will fare during this time of uncertainty? Don’t forget about all things internet that can help you continue growing your business even when people can’t come through the door!

Hiring an SEO company or marketer can be a big step for your business. All you have to do is pay a bit of money, and then you can rake in the benefits of increased business, right? The too long, didn’t read is that it’s not that simple. Any SEO company’s job is incredibly complex, and though we understand the complexities of things like search engines, algorithms, and more so you don’t have to, there are a few things you should know before hiring an SEO company.

One helpful marketing tool we constantly try to get our clients to leverage is building marketing mailing lists. Building an email marketing list is a great way to get in direct contact with your customers — and potential customers — and can help you when you’re suffering from poor reach on social media platforms. It’s also a better way to make big announcements that go directly to people’s email. I’m sure you know the benefits of an email marketing list, but building one can be a challenge. Typically, clients import their current customers and stop there. There’s a big opportunity…

You may have heard of this phenomenon. It can happen anywhere, to anyone at all with a reviewable presence, whether it’s on Facebook, Yelp, Google, Bing, Steam, Amazon, or even somewhere else. A review bomb, or review bombing, is when the internet turns against you.