Blog

A couple of months ago, something funny happened. Facebook went down. Along with it went a vast network of carefully honed and widely spread social media services, including Instagram and WhatsApp. What actually happened to bring down the social media giant was kind of a small blunder of astronomical proportions, with far reaching consequences that left the network down for almost a full day. Funny to some, it was actually massively detrimental to others — people looking to run sales, or announce products on social media. For a lot of business owners, it was a massive wake-up call: don’t put…

I am absolutely thrilled to announce that hasOptimization has been named the Organization winner of the Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing! You can read more about this award, and the individual winner Rejoice Ojiaku, on Search Engine Land. “I have so much respect for the work that hasOptimization are doing. They are setting the standard for what an agency should focus on when it comes to web inclusion and accessibility. With a brilliant team and a diverse clientele, their mission on making the web a better place can be seen through the services…

hasOptimization is having our very first giveaway! We’re giving away a holiday marketing preparedness report for 2021. This giveaway is open to new customers only. If you’re an existing customer, contact your account manager for a holiday marketing preparedness report of your own.

Everyone messes up at some point or another. We are all human, and because of that, things can — and do — go wrong. No matter how big or small your mistake may be, at some point in time as a business owner, you are likely to have to write some sort of apology to your customers and the public as a whole. Whether your mistake can be eschewed with a simple “we are sorry for the inconvenience” or requires something more in depth, you’ll really need to put pen to paper, so to speak. Writing a brand apology really…

As social media algorithms start to get further and further from serving us the content that we want, as a business it can be more and more difficult to capture an audience and sell to that audience. That’s why it’s important to have a variety of methods to reach your customers — and your target audience — when it comes to announcing new products, new service offerings, discounts, changes to your business, and more. If you don’t have an email marketing list and strategy, it may be time to start building one.

Coming out from a long winter and seeing the warm sun shine through your windows can get you into the mood to start cleaning. Organizing and cleaning your house is one thing, but what about your business and your online presence? While you should be routinely checking over your web presence to make sure it is correct and not out of date, there’s no better time to ensure it is than in the spring before you take on new work and projects. We’ve got some tips for you to make sure you’re putting your best foot forward for the year…

When it comes time to make those holiday sales, capturing holiday traffic is important. That means focusing your efforts on using holiday-appropriate keywords, making appropriate blog posts, and updating your website copy and content to reflect the oncoming holiday season. Blogging is an important part of your marketing strategy to bring in new customers, and if you don’t want to modify page content or create a bunch of new landing pages, blogging is where it’s at.

Want to share with the world that you exercised your American right and voted this election? Looking to help other people get out and vote? We’ve got just the thing for you!

If you have a G Suite account, chances are you’ve received this email from G Suite: Dear G Suite Administrator, You are receiving this email because users within your organization may have active links within their documents, websites, scripts, or applications that go to Google’s G Suite Domain Contact page. On August 31, 2020, the Domain Contact page will be removed, since it contains the Admin contact details of Google’s customers. If your users don’t remove internal links to this page in their resources, the links will break as of August 31, 2020, resulting in a “404 Error” code. What do I need to do? Instruct…

Important information for all small businesses in NH and other areas: The Small Business Administration now has “disaster loan” opportunities for small businesses, including Economic Injury Disaster Loans and Payroll Protection Program loans. Both of these programs can in fact be grants (“forgivable loans”) if used for the intended purposes, and have low rates for any money you must pay back. Our accountant, Joe Orabono at Vector Tax & Accounting, sent us a note to tell us he’s recommending that ALL his small business clients apply for these programs, especially given the potential for grants from them. Here at hasOptimization,…