Small Business Archives - hasOptimization

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Why you shouldn’t use Canva to make your brand’s logo

Posted by on January 27th, 2022

In 2022, it’s getting easier and easier to make fun and attractive graphics for your brand. Twenty years ago, making these sorts of graphics required an in-depth knowledge of graphic design, composition, color, and not to mention expensive software like Adobe Photoshop and Adobe Illustrator. Nowadays, free solutions exist like Canva, where you can quickly and easily create graphics in any manner of style, size, and color. Canva’s library of available fonts, graphical elements, animations, and even templates make designing these visual assets a breeze. It’s not quite a leap to think that you could create a free, beautiful looking…

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Why you should diversify your social media presence

Posted by on December 27th, 2021

A couple of months ago, something funny happened. Facebook went down. Along with it went a vast network of carefully honed and widely spread social media services, including Instagram and WhatsApp. What actually happened to bring down the social media giant was kind of a small blunder of astronomical proportions, with far reaching consequences that left the network down for almost a full day. Funny to some, it was actually massively detrimental to others — people looking to run sales, or announce products on social media. For a lot of business owners, it was a massive wake-up call: don’t put…

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hasOptimization Recognized For Inclusion

Posted by on October 20th, 2021

I am absolutely thrilled to announce that hasOptimization has been named the Organization winner of the Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing! You can read more about this award, and the individual winner Rejoice Ojiaku, on Search Engine Land. “I have so much respect for the work that hasOptimization are doing. They are setting the standard for what an agency should focus on when it comes to web inclusion and accessibility. With a brilliant team and a diverse clientele, their mission on making the web a better place can be seen through the services…

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Join hasOptimization’s 2021 Holiday Marketing Preparedness Report Giveaway

Posted by on October 13th, 2021

hasOptimization is having our very first giveaway! We’re giving away a holiday marketing preparedness report for 2021. This giveaway is open to new customers only. If you’re an existing customer, contact your account manager for a holiday marketing preparedness report of your own.

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3 Tips for creating your best brand apology

Posted by on August 10th, 2021

Everyone messes up at some point or another. We are all human, and because of that, things can — and do — go wrong. No matter how big or small your mistake may be, at some point in time as a business owner, you are likely to have to write some sort of apology to your customers and the public as a whole. Whether your mistake can be eschewed with a simple “we are sorry for the inconvenience” or requires something more in depth, you’ll really need to put pen to paper, so to speak. Writing a brand apology really…

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What is email marketing, and why should you have it?

Posted by on April 15th, 2021

As social media algorithms start to get further and further from serving us the content that we want, as a business it can be more and more difficult to capture an audience and sell to that audience. That’s why it’s important to have a variety of methods to reach your customers — and your target audience — when it comes to announcing new products, new service offerings, discounts, changes to your business, and more. If you don’t have an email marketing list and strategy, it may be time to start building one.

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Spring cleaning your business

Posted by on March 15th, 2021

Coming out from a long winter and seeing the warm sun shine through your windows can get you into the mood to start cleaning. Organizing and cleaning your house is one thing, but what about your business and your online presence? While you should be routinely checking over your web presence to make sure it is correct and not out of date, there’s no better time to ensure it is than in the spring before you take on new work and projects. We’ve got some tips for you to make sure you’re putting your best foot forward for the year…

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Blogging Ideas for Small Businesses during the Holiday Season

Posted by on November 19th, 2020

When it comes time to make those holiday sales, capturing holiday traffic is important. That means focusing your efforts on using holiday-appropriate keywords, making appropriate blog posts, and updating your website copy and content to reflect the oncoming holiday season. Blogging is an important part of your marketing strategy to bring in new customers, and if you don’t want to modify page content or create a bunch of new landing pages, blogging is where it’s at.

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Get your NH voter website badge

Posted by on October 23rd, 2020

Want to share with the world that you exercised your American right and voted this election? Looking to help other people get out and vote? We’ve got just the thing for you!

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G Suite Domain Contact Page Being Removed

Posted by on August 13th, 2020

If you have a G Suite account, chances are you’ve received this email from G Suite: Dear G Suite Administrator, You are receiving this email because users within your organization may have active links within their documents, websites, scripts, or applications that go to Google’s G Suite Domain Contact page. On August 31, 2020, the Domain Contact page will be removed, since it contains the Admin contact details of Google’s customers. If your users don’t remove internal links to this page in their resources, the links will break as of August 31, 2020, resulting in a “404 Error” code. What do I need to do? Instruct…

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