Blog

Important Small Business Resource: SBA Disaster Loans

Posted by on April 7th, 2020

Important information for all small businesses in NH and other areas: The Small Business Administration now has “disaster loan” opportunities for small businesses, including Economic Injury Disaster Loans and Payroll Protection Program loans. Both of these programs can in fact be grants (“forgivable loans”) if used for the intended purposes, and have low rates for any money you must pay back. Our accountant, Joe Orabono at Vector Tax & Accounting, sent us a note to tell us he’s recommending that ALL his small business clients apply for these programs, especially given the potential for grants from them. Here at hasOptimization, we are absolutely NOT financial professionals, so you should consult with your accountant for information specific to your needs. If you’re a small business owner and are looking for more information on these programs, some details are available on SBA.gov. While we can’t help with financial advice, we wanted to share this important information with those who might need it. We CAN help you with other aspects of managing your business during the coronavirus pandemic, however, including ecommerce setups, social media marketing, advertising, and advice on how to take your business online, even if it’s your first time. Stay home, stay healthy. We’re all in this together.

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Please Welcome Social Media Manager Allyson!

Posted by on March 27th, 2020

Hiring in the world of COVID-19 2020 is, well, kind of a trip. Many companies are laying off staff, and here we are hiring. In many ways, this reflects hasOptimization’s relatively privileged position in this wild ride: We were already a fully remote company, focused on web-based marketing efforts. We will, ultimately, be able to weather this and come out in good shape. And in the meantime, we needed a Social Media Manager.

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Things you can do NOW to prep your business for the online world

Posted by on March 23rd, 2020

Getting stir crazy? Not sure how your business will fare during this time of uncertainty? Don’t forget about all things internet that can help you continue growing your business even when people can’t come through the door!

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Long list of amazing things you can do while in quarantine

Posted by on March 18th, 2020

Updated 3/26/20. New items are marked with new We know that it’s going to be a rough bit of time, but don’t worry — we’re all in this together and we all feel the pain you do! We want to help. We’ve compiled a list of a ton of free or low cost things you can do while staying inside. Most of these things require the internet, so make sure you have a nice fast internet connection. Many more are kid-friendly (we’ll mark if they’re not), so if you have children that have to stay at home too, here are some great activities you can do to keep busy while self-isolating and in quarantine. We’ll keep updating this list as we find things, so check back!

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Tips for Working At Home

Posted by on March 16th, 2020

During this time of uncertainty, many companies are opting to adopt work-from-home policies. Working from home is great… If you have the kind of self-discipline to be at home around your pets and family and do meaningful work at the same time. Not everyone is an ideal candidate to work from home, and we understand that it can be more difficult for some people than others. hasOptimization is a work-from-home company, and we wanted to share with you some of the work from home tips and tricks to help you be as efficient and comfortable as possible during this time. This post has tips from both Aimee and Logan! We’ve been working from home for a combined 15+ years. 

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Site Launch: Dudley Laufman

Posted by on March 5th, 2020

hasOptimization is proud to announce the launch of a new website for renowned dance caller, musician, and poet Dudley Laufman. Dudley is located in central New Hampshire and needed a new website to publish his events on. He wanted to have an easier to update calendar solution, and also announce that he had books, CDs, and DVDs for sale. He wanted a very basic website, but wanted something a little easier to maintain. We were happy to oblige!

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Why Googling yourself doesn’t reveal your SERP ranking

Posted by on February 25th, 2020

A consistent complaint we get from clients is “why am I not #1 when I search for myself on Google?” As an SEO company, it’s our duty to help our clients rank when they weren’t, and rank better than they were prior to coming aboard. However, the simple question of “why am I not #1” might seem like a simple answer (such as we aren’t doing our job), but the answer is much more complex than you might think.

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What you should know before hiring an SEO company

Posted by on February 11th, 2020

Hiring an SEO company or marketer can be a big step for your business. All you have to do is pay a bit of money, and then you can rake in the benefits of increased business, right? The too long, didn’t read is that it’s not that simple. Any SEO company’s job is incredibly complex, and though we understand the complexities of things like search engines, algorithms, and more so you don’t have to, there are a few things you should know before hiring an SEO company.

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Site Launch: Rusalka Engravery

Posted by on February 4th, 2020

hasOptimization is proud to announce the launch of a new site for Connecticut-based hand-engraver Rusalka Engravery. This small business owner is stepping out into the world on their own with their very first eCommerce website.

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How to send out freebies using MailChimp

Posted by on January 30th, 2020

One helpful marketing tool we constantly try to get our clients to leverage is building marketing mailing lists. Building an email marketing list is a great way to get in direct contact with your customers — and potential customers — and can help you when you’re suffering from poor reach on social media platforms. It’s also a better way to make big announcements that go directly to people’s email. I’m sure you know the benefits of an email marketing list, but building one can be a challenge. Typically, clients import their current customers and stop there. There’s a big opportunity for clients to continue building their email marketing lists with lots of potential customers; adding a signup form to the end of a blog post is one way, assuming you are publishing posts people may want to see more of.

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