Blog

Site Launch: North Andover Merchants Association

Posted by on September 13th, 2021

hasOptimization is here once more to proudly announce the launch of a new website for the North Andover Merchants Association! North Andover Merchants Association, or NAMA for short, is a chamber of commerce-esque non-profit organization dedicated to helping local North Andover businesses succeed.

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Site Launch: Affirming Spaces Project

Posted by on August 31st, 2021

We’re pleased to announce the site launch of the Affirming Spaces Project! This is an especially awesome site launch to announce because this is also the official launch of the Affirming Spaces Project itself, a project that’s been well over a year in the making.

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3 Tips for creating your best brand apology

Posted by on August 10th, 2021

Everyone messes up at some point or another. We are all human, and because of that, things can — and do — go wrong. No matter how big or small your mistake may be, at some point in time as a business owner, you are likely to have to write some sort of apology to your customers and the public as a whole. Whether your mistake can be eschewed with a simple “we are sorry for the inconvenience” or requires something more in depth, you’ll really need to put pen to paper, so to speak. Writing a brand apology really…

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Please Welcome Our New Social Media Manager, Molly!

Posted by on July 23rd, 2021

Let’s give a warm welcome our new Social Media Manager, Molly! We are fortunate to be able to add to our team yet again! hasOptimization has no doubt been growing – and with growth comes the need for more hands. Our social media projects have been plentiful and, as I have been our sole Social Media Manager for some time, it was clear to both me and the team that we needed to expand. This is a great problem to have – and is the reason why Molly is joining us as our new Social Media Manager!

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Going Viral – Is It Worth It For Your Business?

Posted by on June 23rd, 2021

Is going viral worth it? Going viral is very exciting, but do those big spikes in engagement actually lead to more overall traffic? In this blog, we’ll take a look at a few of our recent viral posts and weigh the pros and cons of their impact on our social media following. Read on to learn whether or not it’s worth trying to go viral and how it can influence your business’s social media marketing.

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Site Launch: LGB Studio, LLC

Posted by on June 14th, 2021

When Lauren came to us for a new website for LGB Studio, we were excited to help her get started. Lauren is an architect currently working in Massachusetts and Connecticut who values open communication with her clients and a design that works for them, so having an accessible site was important. We were happy to create a site that showcased Lauren’s work and made it easy for clients to get more information about LGB Studio.

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Site Launch: Prime Alternative Treatment Centers

Posted by on May 31st, 2021

hasOptimization is proud to announce the launch of a new website for Prime Alternative Treatment Centers, also known as Prime ATC, a medicinal cannabis dispensary located in Merrimack, NH (and now Chichester, NH). Prime ATC needed some help dressing up their page so they could provide an easier menu of items to their customers, as well as providing necessary information to individuals so they can make the most informed decisions regarding their medication.

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Site Launch: June for Manchester

Posted by on May 24th, 2021

hasOptimization is excited to announce the launch of a new website for a local political campaign, June Trisciani for Alderman At-Large, Manchester, NH. When long-time client June Trisciani from J. Ellen Design, LLC came to us with a new website project, we were eager to help. June was beginning her campaign and needed a site to start getting the word out. 

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Your Website is a Lot Like A House

Posted by on May 17th, 2021

I like to think of myself as an educator far more than as a sales person or even a marketer. As such, I think a lot about the ways I can make complex, technical information accessible to the average person. Just as I don’t know all the details of, for example, how to repair an engine, build a bathroom, or argue a legal case, I don’t expect that my clients will understand the ins and outs of website development, search engine optimization, or advertising.  One of the topics I explain with great regularity to a wide variety of people from…

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Site Launch: Northeast Assisted Fertility Group

Posted by on May 3rd, 2021

hasOptimization is proud to announce the launch of a new website for egg donation and surrogacy agency Northeast Assisted Fertility Group (NAFG). NAFG helps individuals who are interested in donating their eggs pair up with individuals who need eggs, as well as finding appropriate and high-quality surrogate matches for couples who are in need of a surrogate. NAFG helps people across the United States, and sometimes even internationally using their international program. We were happy to help give their website a much needed facelift to help bring consistent branding to all of their services.

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