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Join us for the NH WP Meetup 2023 Kickoff!

Posted by on January 13th, 2023

Help shape the future of the New Hampshire WordPress group by stopping by and giving your opinions on what you’d like to see for future events. This first event will be virtually held on Google Meet (RSVP on Meetup) and is an open invitation to current, former, and new New Hampshire WordPress members.

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Marketing News Roundup: January 2023

Posted by on January 2nd, 2023

2022 may be over, but things that happened last month may have far reaching implications for your marketing in 2023. Let’s take a look at some of the most recent changes you should know about in the marketing sphere.

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Site Launch: Wm. Booth, Draper

Posted by on December 30th, 2022

hasOptimization is proud to announce the launch of a new ecommerce website for historical fabric supplier Wm. Booth, Draper.

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Site Launch: Two Bees Cafe & Patisserie

Posted by on December 27th, 2022

hasOptimization is proud to announce the launch of a site for Two Bees Cafe and Patisserie, a new cafe located in Dover, NH.

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How to take decent photographs – without being a photographer

Posted by on December 12th, 2022

In the age of social media, visual elements are key to promoting your brand, your services, and your business. No matter what you’re selling, making, or doing, brushing up on your skills when it comes to capturing these things with your cell phone camera. You don’t need to be toting around a professional DSLR camera to get good shots of your work, but you do need to keep in mind some key elements of good photography when passing along these photographs to your marketing department!

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Marketing News Roundup: December 2022

Posted by on December 5th, 2022

Cyber Monday is a sign that the year is almost over, but there’s still a few more weeks of holiday season, followed by planning for 2023. Check out our roundup of some recent news in the digital marketing & social media worlds:

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7 Ideas to Improve Your Holiday Marketing

Posted by on November 22nd, 2022

It’s tiiiimeeeee! Yes, it’s time to go all-in on your holiday and seasonal posting and offerings. While you should have been planning since at least September (more on this soon, keep reading!), even if you waited until the last minute, we’ve got some great tips to get you in shape for the holiday season.

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ADHD-Friendly Writing Will Improve Your Online Content

Posted by on November 7th, 2022

While ADHD is often represented by stereotypical children who can’t sit still, it is a lifelong condition that affects how people process information (among other things). This means that digital content—already often designed for a short attention span—can be a real struggle for people with ADHD. The good news? ADHD-friendly content tends to be internet-friendly content. By making your content more accessible for people with ADHD, you are making it more successful as well. Here are seven tips to help make your digital content (blogs, ads, social media, etc.) more ADHD friendly! #1 Be concise Old-school SEO advice said you…

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Marketing News Roundup: November 2022

Posted by on November 1st, 2022

It’s time for another roundup! We tackle a few key changes in marketing that happened over the past month so you’re in the know. Take a look at what’s going on recently:

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Support Black-Owned Small Businesses in New Hampshire and New England Year Round

Posted by on October 24th, 2022

As holidays like Juneteenth have begun to be recognized more widely, many businesses, including large corporations, have begun increasing marketing efforts around various marginalized communities. However, this often results in a marketing push that coincides with a particular event or month. At best, this can result in marketing strategies that continue to sideline members of marginalized communities. In some cases, it can result in commercializing and commodifying culture for profit. One way to help resist this trend is to support Black-owned businesses, and to do so year-round. Since hasOptimization is based in New Hampshire, in this post we’re featuring a…

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