Blog

Black Lives Matter

Posted by on June 5th, 2020

Black Lives Matter. That’s a complete sentence as it stands, and it’s not open for argument, rebuttal, or expansion (if “all lives matter,” we wouldn’t need nationwide protests to recognize the value of Black life).

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Site Launch: Karen4Elders

Posted by on September 14th, 2020

hasOptimization is proud to announce the launch of a new site for assisted living facility owner Karen4Elders in Southern New Hampshire. Karen4Elders offers exceptional elder care in a family setting. We’ve been working with owners Karen and Tony Massahos since 2018 providing search engine optimization services, social media management, and more.

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Ensuring Contact Form 7 Submissions are Received on Office 365

Posted by on September 1st, 2020

One of the single most frustrating things I’ve dealt with is the variations of things that can cause contact form submissions not to be received. The most common reason is that they are labeled as spam, but are still received. On rare occasions, contact form submissions are not received at all. In Office 365 email setups, this seems always to be the case. Unfortunately, by default, GoDaddy uses Office 365, so you may be here wondering how to tackle this issue.

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Calm Down, Internet: Scary Sounding Spam

Posted by on August 14th, 2020

While the internet isn’t exactly in a complete and total uproar about this like some of our previous installments of calm down, internet, many of our clients are sending us emails questioning the content of this spam — and rightfully so. In today’s “calm down, internet” we talk about a scammy piece of spam that threatens to take legal action against people for using “illustrations” or “photographs” that don’t belong to them.

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G Suite Domain Contact Page Being Removed

Posted by on August 13th, 2020

If you have a G Suite account, chances are you’ve received this email from G Suite: There is some confusion over what this means. Essentially, Google is removing a publicly available URL that shows contact information for your G Suite organization. Some people may use this internally in wikis or documents, so Google is giving you a heads up that the link will not work after August 31st, 2020. If you have never seen a link like that before or used one, then you have no reason to look for it or make any changes.

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Project Spotlight: Vote NH 2020

Posted by on July 28th, 2020

Keeping in line with our mission statement, we are committed to a fair and equal world where everyone can and will vote in the upcoming election. We were happy to work with the NH chapter of the American Civil Liberties Union to help create an unbiased voter information funnel site to allow people easy, responsive access to necessary information for registering to vote, registering to vote absentee, and voting itself.

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Client Spotlight: Repair Wireless

Posted by on June 29th, 2020

Our clients are so great at what they do that we love showing them off. This week we’re highlighting Repair Wireless, a phone repair store out of the Westgate Mall in Brockton, MA. Repair Wireless has been a client of ours since 2018, and we’re happy to support their efforts for the Right to Repair!

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Why Your Hashtags Aren’t Getting You Traffic – And How to Fix Them

Posted by on June 22nd, 2020

#Hashtags. Some companies use them, some don’t. Ultimately, if you use the wrong ones, it’s true that your business won’t see much benefit from them. Yet, if you research your hashtags and treat them as the communities that they are, your social media following can grow and get the traffic it deserves. In these three steps, I’ll go over how to choose the right hashtags for your business and get more engagement on your content.

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How to handle social media posting during a time of crisis

Posted by on June 1st, 2020

This year, although we have not yet lived through half of it, has already been one particularly rife with crises. Speaking from a global perspective: A global pandemic is an immense stressor on every single sentient being on this planet. Speaking from a US perspective: We are a young country, still fighting out who we are and who we want to be. Speaking personally: I have more thoughts and feelings about this than would fit here, but I am going to restrict this post to a very narrow topic, and that is how we handle business social media in a time of crisis.  When it comes to managing social media, it can be difficult to predict when an external problem may arise that you need to address on a business account, and this sometimes means making hard decisions under pressure. We like to give our clients the opportunity to address heavy issues on their social media channels, if desired, or allow us to handle them. If you’re reading this post, you’re probably wondering how best to handle social media right now. Here are some tips to help you make decisions, and avoid seeming out of touch or tone-deaf. 

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Of Chessex and Tentsmiths: Two Sides of the Same Coin

Posted by on May 26th, 2020

In 2019, you may recall if you’re a reader of the hasOptimization blog or you follow us on social media, we completed an overhaul of the Tentsmiths website. There are plenty of times where we’ve told customers, in no uncertain terms, that their website is holding them back. In the case of Tentsmiths, new owners Alena and Stephen were well aware of how the ancient, inadequate website for Tentsmiths was holding back additional orders from new customers who did not want to jump through hoops to complete a purchase.

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