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7 Ideas to Improve Your Holiday Marketing

Posted by on November 22nd, 2022

It’s tiiiimeeeee! Yes, it’s time to go all-in on your holiday and seasonal posting and offerings. While you should have been planning since at least September (more on this soon, keep reading!), even if you waited until the last minute, we’ve got some great tips to get you in shape for the holiday season.

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ADHD-Friendly Writing Will Improve Your Online Content

Posted by on November 7th, 2022

While ADHD is often represented by stereotypical children who can’t sit still, it is a lifelong condition that affects how people process information (among other things). This means that digital content—already often designed for a short attention span—can be a real struggle for people with ADHD. The good news? ADHD-friendly content tends to be internet-friendly content. By making your content more accessible for people with ADHD, you are making it more successful as well. Here are seven tips to help make your digital content (blogs, ads, social media, etc.) more ADHD friendly! #1 Be concise Old-school SEO advice said you…

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Marketing News Roundup: November 2022

Posted by on November 1st, 2022

It’s time for another roundup! We tackle a few key changes in marketing that happened over the past month so you’re in the know. Take a look at what’s going on recently:

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Support Black-Owned Small Businesses in New Hampshire and New England Year Round

Posted by on October 24th, 2022

As holidays like Juneteenth have begun to be recognized more widely, many businesses, including large corporations, have begun increasing marketing efforts around various marginalized communities. However, this often results in a marketing push that coincides with a particular event or month. At best, this can result in marketing strategies that continue to sideline members of marginalized communities. In some cases, it can result in commercializing and commodifying culture for profit. One way to help resist this trend is to support Black-owned businesses, and to do so year-round. Since hasOptimization is based in New Hampshire, in this post we’re featuring a…

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Site Launch: Reproductive Freedom Fund of New Hampshire (ReproFund)

Posted by on October 10th, 2022

We’re excited to announce the launch of the new website for the Reproductive Freedom Fund of New Hampshire (ReproFund), which provides information and funding for abortion access.

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Marketing News Roundup: October 2022

Posted by on October 3rd, 2022

A little bit of everything is happening in the world of tech, from CMS changes to new features and updates. Check out the latest ongoings that have been happening in the marketing world!

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Opinion: Is Bluehost the second worst host out there?

Posted by on September 19th, 2022

Everyone who reads the hasOptimization blog knows that I make no apologies when it comes to how hard I drag web hoster GoDaddy for their web hosting offerings, whether it comes to their price gouging for SSL certificates, charging for services that don’t actually do anything, their poor security, or any variety of shady business practices they have. However, I’ve never been public on the blog about my dislike of Bluehost as a registrar and a web hoster. Based on my experiences with Bluehost, I’d never recommend them to anyone.

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Marketing News Roundup: September 2022

Posted by on September 8th, 2022

From preparations for holiday shopping season (no, we can’t believe it’s just around the corner either) to new insights into Google’s crawl budget, we’ve got you covered with a roundup of some important digital marketing news over the last month.

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Why is my WordPress website so big?

Posted by on August 22nd, 2022

Bloat can happen to anyone and strike at any time – often times when we are most unaware! But when you get the dreaded email from your hosting company about how you’re about to hit your hosting limit, you’re probably asking how or why this is happening to your WordPress site. 

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Site Launch: Ellen Scarponi for State Rep

Posted by on August 15th, 2022

Sometimes we build fancy features or hundred-product ecommerce setups, and those sites can be fantastically interesting and challenging to bring to life. Other days, though, we do something that’s simple, fast, and budget-friendly, especially when we’re working with solopreneurs or nonprofits. Today’s launch announcement is an unusual one for us, albeit not our first political candidate: A fellow Canterburian, Ellen Scarponi, is running for NH State Representative for Canterbury and Loudon, and wanted a basic website to function as a larger digital brochure for her campaign. We also (with the always appreciated design experience of Bradstreet Englert Creative) designed handouts…

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