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When Kerry Barrett came to hasOptimization with ideas for an updated site, we were excited to help her create a site that reflected who she was and how passionate she is about helping people reach their potential. Kerry is an on-camera coach, corporate trainer and keynote speaker on a mission to help her clients level-up their on-camera skills and confidence so they can leverage video for authority, visibility and revenue.

We are proud to announce the launch of a new site for Ava Marie Chocolates. Located in Peterborough, NH, Ava Marie Chocolates has been providing outstanding gourmet chocolate creations throughout New England since 2003. In 2023, the store was purchased and the new owners wanted to freshen up the site and branding of their chocolates so we stepped in to help! 

It’s time for another marketing roundup! Here are some things that have been happening in the digital marketing world over the past month.

hasOptimization is proud to announce the launch of a new look and feel for long time interior design client Morr Interiors! If you have been following hasOptimization for a while, you may recognize Morr Interiors as one of our long-time clients. Owner Stephanie has been working with hasOptimization for quite some time, and even had her a website built with hasOptimization. While we always tout that we make websites that last, Stephanie’s first website with hasOptimization was created sometime around 2015. That means Stephanie’s website has been running more or less on the same structure and system for eight years….

We’ve written before about how a website is kinda like a house. So what do you do when that house gets a little old? You might think we can’t push this metaphor any farther, but in fact, it holds up pretty well. To start with, let’s discuss how a website is not so much like a house: it’s not gonna last nearly as long. A recent study suggested that the average lifespan of a website is less than three years. Only three years, you might ask? The fact is that the internet is constantly changing, and there are a lot…

Social media as a whole is continuing to experience huge changes from day to day. We’ll give you the headlines that happened most recently, and what you might want to know in the August 2023 round up.

We’re happy to announce the launch of a new website for Seattle Voice Lab! SVL is a trans-owned voice training business that helps trans and nonbinary individuals find their authentic voice. 

With all the upheaval on Twitter, it was only a matter of time before Meta stepped in to compete with all the other apps that are jostling for a foothold.  Threads launched on Wednesday, July 5, as a direct rival to Twitter, and had more than 30 million people sign up in the first day. There are lots of people talking about pros and cons of Threads, but we want to share a few thoughts on its possible use by businesses.

It’s time for another marketing roundup. In this month’s roundup, we talk about what’s happening on Reddit, AI, and more.

So, you’re finally ready to start your new business—congratulations! As a small business that loves to help get other small businesses up and running, we’ve encountered a lot of things that surprise new business owners when it comes to getting started in the digital sphere. Running a business has a lot of moving parts, and even if you’re partnering with a person or business (like hasOptimization), you’re going to be expected to make a lot of decisions.  But never fear! We are here to demystify some of the things that go into building a new business website so that you…