Marketing News Roundup: December 2023

Posted by on December 1st, 2023

It’s time for another roundup of marketing, social media, and digital marketing news! While updates often get quiet around the holidays, there was a lot going on over the last month:

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Marketing News Roundup: November 2023

Posted by on November 6th, 2023

It’s time for another roundup of what’s new in digital marketing, social media, and more!

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Celebrating a Recent Collaboration at Smith College: Meridians Journal Event

Posted by on October 12th, 2023

In April, our client Sylvia Lewis was hosting an event to celebrate the new endowed status of the journal Meridians: feminism, race, transnationalism and she asked hasOptimization to set up an events page showcasing the event. We’ve worked with Sylvia over the years on several projects, so we knew this event would promote inclusivity and diversity, two concepts that hasOptimization holds close to the heart.

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Site Launch: Souk & Wanderlust

Posted by on October 9th, 2023

We’re happy to announce the launch of a brand new website: Souk & Wanderlust! Souk & Wanderlust is a brand-new small business selling handmade artisan goods from Kenya and around the world.

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Marketing News Roundup: October 2023

Posted by on October 4th, 2023

It’s time for another monthly roundup of marketing news, social media news, and more.

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Site Launch: Kerry Barrett

Posted by on September 25th, 2023

When Kerry Barrett came to hasOptimization with ideas for an updated site, we were excited to help her create a site that reflected who she was and how passionate she is about helping people reach their potential. Kerry is an on-camera coach, corporate trainer and keynote speaker on a mission to help her clients level-up their on-camera skills and confidence so they can leverage video for authority, visibility and revenue.

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Site Launch: Ava Marie Chocolates

Posted by on September 19th, 2023

We are proud to announce the launch of a new site for Ava Marie Chocolates. Located in Peterborough, NH, Ava Marie Chocolates has been providing outstanding gourmet chocolate creations throughout New England since 2003. In 2023, the store was purchased and the new owners wanted to freshen up the site and branding of their chocolates so we stepped in to help! 

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Marketing News Roundup: September 2023

Posted by on September 4th, 2023

It’s time for another marketing roundup! Here are some things that have been happening in the digital marketing world over the past month.

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Site Launch: Morr Interiors 2023

Posted by on August 21st, 2023

hasOptimization is proud to announce the launch of a new look and feel for long time interior design client Morr Interiors! If you have been following hasOptimization for a while, you may recognize Morr Interiors as one of our long-time clients. Owner Stephanie has been working with hasOptimization for quite some time, and even had her a website built with hasOptimization. While we always tout that we make websites that last, Stephanie’s first website with hasOptimization was created sometime around 2015. That means Stephanie’s website has been running more or less on the same structure and system for eight years….

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What To Do With Your Aging Website

Posted by on August 14th, 2023

We’ve written before about how a website is kinda like a house. So what do you do when that house gets a little old? You might think we can’t push this metaphor any farther, but in fact, it holds up pretty well. To start with, let’s discuss how a website is not so much like a house: it’s not gonna last nearly as long. A recent study suggested that the average lifespan of a website is less than three years. Only three years, you might ask? The fact is that the internet is constantly changing, and there are a lot…

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