Blog

hasOptimization Rebrands Falconieiri Visuals  We started working with Veronica Falconieri Hays in 2022 when she came to us looking for a new website. We launched a semi-custom WordPress site for her in early 2023 and created a new logo to match. At the time, Veronica was happy with the name Falconieri Visuals, but by early 2026, she had decided it was time for a change. The Rebrand Veronica wanted to rebrand because she found that “Falconieri Visuals” created pronunciation and clarity challenges. She also felt the name underrepresented the sophistication of her work and no longer supported the growth she…

hasOptimization’s Community Impact Initiative 2026 has been a hell of a year, so we want to bring a bit more *sparkle* to our lives and Do More Good. Over the past few months we have been brainstorming how our small business up in the northeast corner of the US can make an impact and support a business that needs some help growing. We batted back and forth a few ideas like social media programs, advertising, website support. But what stuck with us was the essential and foundational work of brand identity. If you don’t know much about hasOptimization, we’ve been…

Oh what do you know? Another blog on how AI is affecting our day-to-day! Well this one is important so we have to talk about it. WordPress 7.0 was released on May 20, 2026, and it is the most significant platform update since the introduction of the block editor, which was officially released on December 6, 2018 🤯 Since then we have seen some things and want to give you the low-down on the types of AI that have been automatically integrated into your site. If you are pro or anti AI, you will want to know what is happening. …

Sustainable, Ethical, Marketing Not for the Masses You read that right. We don’t want you to fit in with the fads and the “norm”. We want your personality and voice to take up space on your site. For your social media to be the first place your clients find professional insight on the industry and for your presence to foster trust and reliability for your community.  Exit Simulation Stage Left Scrolling on the internet in 2026 is giving serious *simulation* vibes with everyone posting to hop on trends and posting to appease the algorithm. It’s like being in an echochamber…

The projects we are most proud of  tend to be projects that align with our values and uplift the community. Over the past few years we were honored to help Camp Camp with their marketing efforts and when they reached out for a site revamp, we really sat up in our seats. Camp Camp offers an unreal, accepting, magical summer camp for the LGBTQ+ adult community at a gorgeous and safe location in New England. So the question guiding this redesign for the hasOptimization team was “How do we make this site feel like Camp Camp the moment you land…

How Is AI Affecting SEO? An increasingly common question we’re fielding here at hasOptimization is “so how is AI affecting SEO?” This is a pretty hot topic in the marketing world right now, and any number of marketing news outlets are scrambling to declare that SEO is dead and AI is the future of search. SEO Has “Died” Before Now, I’ve been working in SEO and related fields since 2009, also known as “since forever” in internet years, and I think I’ve seen SEO declared deceased at least a half dozen times, killed off by everything from social media to…

There’s a moment in almost every business owner’s life when you think, “I can totally build my own website.” A few clicks later, you’re three templates deep, staring at the screen of you don’t even know what and suddenly questioning all your life choices. That’s usually when hiring a professional starts to sound kind of amazing. A professionally developed website is about building a site that actually works for you AND is pretty. A pro (like our very own Holly)  knows how to guide visitors where you want them to go, so they can book their service, make a purchase,…

When you’re running a small business, choosing where to invest your marketing energy feels like an extra job, right? Do you focus on social media? Is SEO worth it? Should you run Google Ads? Do you need a brand refresh? And how do you make these decisions when budgets are tight and your personal bandwidth is already stretched? At hasOpt, we know small businesses don’t always have the luxury of unlimited time or resources. That’s why the goal isn’t to “do everything,” it’s to make the most impact with what you have. A smart strategy starts with understanding three things:…

We’re so excited to share the new brand and website for Dr. Laura Sheridan, a trauma-focused therapist who’s gearing up to expand her online presence and connect with more clients. Laura’s practice has a special focus on supporting first responders, helping them navigate the unique mental and emotional challenges that come with serving their communities. After years of experience, she has a “greater appreciation for the mental load of holding things together after tough situations, the toll of shift work, the importance of having trusted peers and admin, and the cost of not being able to “unknow” what you know.”…

Let’s be honest: Google somehow runs the internet, knows what you’re doing at all times, and still manages to reinvent itself (slightly) every few months just to keep us on our toes. A lot of marketers talk about Google being a problem, always changing, and always out to mess up your ranking. But as Logan, hasOptimizations’ Owner and Lead Strategist, puts it: “I decided that my goal was going to be not to see them as an adversary, but to see the search engine as a sort of dance partner where when we aligned our goals with each other, we…