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Marketing News Roundup: September 2023

Posted by on September 4th, 2023

It’s time for another marketing roundup! Here are some things that have been happening in the digital marketing world over the past month.

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What To Do With Your Aging Website

Posted by on August 14th, 2023

We’ve written before about how a website is kinda like a house. So what do you do when that house gets a little old? You might think we can’t push this metaphor any farther, but in fact, it holds up pretty well. To start with, let’s discuss how a website is not so much like a house: it’s not gonna last nearly as long. A recent study suggested that the average lifespan of a website is less than three years. Only three years, you might ask? The fact is that the internet is constantly changing, and there are a lot…

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Site Launch: Seattle Voice Lab

Posted by on July 24th, 2023

We’re happy to announce the launch of a new website for Seattle Voice Lab! SVL is a trans-owned voice training business that helps trans and nonbinary individuals find their authentic voice. 

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Things to Know About Meta’s New Threads App

Posted by on July 7th, 2023

With all the upheaval on Twitter, it was only a matter of time before Meta stepped in to compete with all the other apps that are jostling for a foothold.  Threads launched on Wednesday, July 5, as a direct rival to Twitter, and had more than 30 million people sign up in the first day. There are lots of people talking about pros and cons of Threads, but we want to share a few thoughts on its possible use by businesses.

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Starting a New Business? 6 Things To Know For Your New Website

Posted by on June 15th, 2023

So, you’re finally ready to start your new business—congratulations! As a small business that loves to help get other small businesses up and running, we’ve encountered a lot of things that surprise new business owners when it comes to getting started in the digital sphere. Running a business has a lot of moving parts, and even if you’re partnering with a person or business (like hasOptimization), you’re going to be expected to make a lot of decisions.  But never fear! We are here to demystify some of the things that go into building a new business website so that you…

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A Biography of a Small Business: Ten Years of hasOptimization

Posted by on March 22nd, 2023

This month marks ten years that hasOptimization has been in business! Ten years is a long time (but also, it’s flown by), and this small business has come a long way! To celebrate hasOpt’s birthday, we wanted to share a little timeline of how the business came to be, and share some ideas about where we think it might go in the future. Buckle up while we go on a trip through time!

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Marketing News Roundup: December 2022

Posted by on December 5th, 2022

Cyber Monday is a sign that the year is almost over, but there’s still a few more weeks of holiday season, followed by planning for 2023. Check out our roundup of some recent news in the digital marketing & social media worlds:

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ADHD-Friendly Writing Will Improve Your Online Content

Posted by on November 7th, 2022

While ADHD is often represented by stereotypical children who can’t sit still, it is a lifelong condition that affects how people process information (among other things). This means that digital content—already often designed for a short attention span—can be a real struggle for people with ADHD. The good news? ADHD-friendly content tends to be internet-friendly content. By making your content more accessible for people with ADHD, you are making it more successful as well. Here are seven tips to help make your digital content (blogs, ads, social media, etc.) more ADHD friendly! #1 Be concise Old-school SEO advice said you…

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Support Black-Owned Small Businesses in New Hampshire and New England Year Round

Posted by on October 24th, 2022

As holidays like Juneteenth have begun to be recognized more widely, many businesses, including large corporations, have begun increasing marketing efforts around various marginalized communities. However, this often results in a marketing push that coincides with a particular event or month. At best, this can result in marketing strategies that continue to sideline members of marginalized communities. In some cases, it can result in commercializing and commodifying culture for profit. One way to help resist this trend is to support Black-owned businesses, and to do so year-round. Since hasOptimization is based in New Hampshire, in this post we’re featuring a…

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Marketing News Roundup: September 2022

Posted by on September 8th, 2022

From preparations for holiday shopping season (no, we can’t believe it’s just around the corner either) to new insights into Google’s crawl budget, we’ve got you covered with a roundup of some important digital marketing news over the last month.

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