Marketing News Roundup: December 2023

Posted by on December 1st, 2023

It’s time for another roundup of marketing, social media, and digital marketing news! While updates often get quiet around the holidays, there was a lot going on over the last month:

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Marketing News Roundup: November 2023

Posted by on November 6th, 2023

It’s time for another roundup of what’s new in digital marketing, social media, and more!

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Celebrating a Recent Collaboration at Smith College: Meridians Journal Event

Posted by on October 12th, 2023

In April, our client Sylvia Lewis was hosting an event to celebrate the new endowed status of the journal Meridians: feminism, race, transnationalism and she asked hasOptimization to set up an events page showcasing the event. We’ve worked with Sylvia over the years on several projects, so we knew this event would promote inclusivity and diversity, two concepts that hasOptimization holds close to the heart.

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Site Launch: Souk & Wanderlust

Posted by on October 9th, 2023

We’re happy to announce the launch of a brand new website: Souk & Wanderlust! Souk & Wanderlust is a brand-new small business selling handmade artisan goods from Kenya and around the world.

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Marketing News Roundup: September 2023

Posted by on September 4th, 2023

It’s time for another marketing roundup! Here are some things that have been happening in the digital marketing world over the past month.

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What To Do With Your Aging Website

Posted by on August 14th, 2023

We’ve written before about how a website is kinda like a house. So what do you do when that house gets a little old? You might think we can’t push this metaphor any farther, but in fact, it holds up pretty well. To start with, let’s discuss how a website is not so much like a house: it’s not gonna last nearly as long. A recent study suggested that the average lifespan of a website is less than three years. Only three years, you might ask? The fact is that the internet is constantly changing, and there are a lot…

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Site Launch: Seattle Voice Lab

Posted by on July 24th, 2023

We’re happy to announce the launch of a new website for Seattle Voice Lab! SVL is a trans-owned voice training business that helps trans and nonbinary individuals find their authentic voice. 

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Things to Know About Meta’s New Threads App

Posted by on July 7th, 2023

With all the upheaval on Twitter, it was only a matter of time before Meta stepped in to compete with all the other apps that are jostling for a foothold.  Threads launched on Wednesday, July 5, as a direct rival to Twitter, and had more than 30 million people sign up in the first day. There are lots of people talking about pros and cons of Threads, but we want to share a few thoughts on its possible use by businesses.

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Starting a New Business? 6 Things To Know For Your New Website

Posted by on June 15th, 2023

So, you’re finally ready to start your new business—congratulations! As a small business that loves to help get other small businesses up and running, we’ve encountered a lot of things that surprise new business owners when it comes to getting started in the digital sphere. Running a business has a lot of moving parts, and even if you’re partnering with a person or business (like hasOptimization), you’re going to be expected to make a lot of decisions.  But never fear! We are here to demystify some of the things that go into building a new business website so that you…

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A Biography of a Small Business: Ten Years of hasOptimization

Posted by on March 22nd, 2023

This month marks ten years that hasOptimization has been in business! Ten years is a long time (but also, it’s flown by), and this small business has come a long way! To celebrate hasOpt’s birthday, we wanted to share a little timeline of how the business came to be, and share some ideas about where we think it might go in the future. Buckle up while we go on a trip through time!

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