Blog

Site Launch: Roving Vines Farm

Posted by on March 29th, 2023

hasOptimization is proud to announce the launch of a new site for Roving Vines Farm, a sustainable family-run farm in Chichester, NH. Roving Vines is opening their doors for the first time, and we were thrilled to help them on this leg of the journey by building out a whimsical site to host information for their farm including event consultation details, subscription services, and other items they will want to offer on their farm.

Read More

Site Launch: Wm. Booth, Draper

Posted by on December 30th, 2022

hasOptimization is proud to announce the launch of a new ecommerce website for historical fabric supplier Wm. Booth, Draper.

Read More

Marketing News Roundup: November 2022

Posted by on November 1st, 2022

It’s time for another roundup! We tackle a few key changes in marketing that happened over the past month so you’re in the know. Take a look at what’s going on recently:

Read More

Site Launch: Reproductive Freedom Fund of New Hampshire (ReproFund)

Posted by on October 10th, 2022

We’re excited to announce the launch of the new website for the Reproductive Freedom Fund of New Hampshire (ReproFund), which provides information and funding for abortion access.

Read More

Marketing News Roundup: October 2022

Posted by on October 3rd, 2022

A little bit of everything is happening in the world of tech, from CMS changes to new features and updates. Check out the latest ongoings that have been happening in the marketing world!

Read More

Site Launch: Ellen Scarponi for State Rep

Posted by on August 15th, 2022

Sometimes we build fancy features or hundred-product ecommerce setups, and those sites can be fantastically interesting and challenging to bring to life. Other days, though, we do something that’s simple, fast, and budget-friendly, especially when we’re working with solopreneurs or nonprofits. Today’s launch announcement is an unusual one for us, albeit not our first political candidate: A fellow Canterburian, Ellen Scarponi, is running for NH State Representative for Canterbury and Loudon, and wanted a basic website to function as a larger digital brochure for her campaign. We also (with the always appreciated design experience of Bradstreet Englert Creative) designed handouts…

Read More

Site Launch: Integrity Vet Center

Posted by on August 8th, 2022

hasOptimization designs and builds quite a few websites, both for new companies and for established ones needing a refresh. However, it’s not every day that we get to say not only “New Website” and “New Company”, but also “These folks are hiring!” Today’s that day. Please welcome Integrity Veterinary Center to the world–specifically, to western Massachusetts.

Read More

Marketing News Roundup: August 2022

Posted by on August 2nd, 2022

It’s time for our monthly marketing news roundup, where we highlight some recent news in the world of digital marketing, social media marketing, SEO, and more! As we entered Q3, lots of apps made updates to their shopping and advertising features. Take a look at some of the highlights:

Read More

The Pros & Cons of Building a WordPress Website

Posted by on October 25th, 2021

When it comes to building a website for your business or brand, little matches the versatility of building on the WordPress CMS. Used by some ridiculous percentage of the web (around 40%) from simple to complex websites, this CMS (Content Management System) is a go-to for many. With an open-source library boasting thousands of themes and plugins alike, why wouldn’t it be? Still, many people opt not to build in the WordPress CMS, and that’s okay too – WordPress is not for everyone. We’ll talk about the pros and cons of using WordPress to DIY your site and help you…

Read More

Site Launch: Auntyland Film Festival

Posted by on October 22nd, 2021

Our current client Sylvia Lewis does not shy away from a project, so we weren’t surprised when she came to us with a request to build a new website for her upcoming project, Auntyland Film Fest. The Auntyland Film Fest will be taking place during Women’s History Month in March 2022 and is “devoted to short films by and for diverse women and girls”. 

Read More