Social Media Archives - Page 3 of 5 - hasOptimization


RIP Google+

Posted by on October 10th, 2018

Recently Google announced they were finally going to kill off Google+ (G+, Google Plus).

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Google’s New Agency Accounts are Kind of a Mess

Posted by on October 3rd, 2018

Listen, we’re Google users at hasOptimization. We talk great things about Google. But let’s face it… Google doesn’t always do everything well. Whether it’s having a myriad of unnecessary messaging apps for no good reason, or half-way phasing out an interfaced platform but not entirely that businesses and users alike use… Google has a history throwing things at the wall to see what sticks. So we come to Google’s new Agency accounts for Google My Business.

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Please Welcome Social Media Manager Morgan!

Posted by on September 5th, 2018

hasOptimization has some BIG news: We’ve doubled our staff! We’re growing and loving it. With a growing client base spanning industries from healthcare to technology to nonprofit, Aimee and I have been increasingly finding ourselves spread too thin, even with the help of our Awesome Associates. And so, we dove again into the wild waters of Hiring, and came up with some fantastic new people to join the hasOptimization team. First, please welcome Morgan Faid! Morgan comes to us from the woodlands of New Hampshire, with a background in social media, content writing, advertising, and general knowing-of-things. Morgan holds a…

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How Do I Add Users: Yelp, Facebook, Google My Business & More

Posted by on August 9th, 2018

One ever-changing situation on social media is that we are often granting access to other users to allow companies (like hasOptimization!) and other people to manage our products for us. Many social media platforms allow you to add users, administrators, managers or otherwise in an easy, straightforward way. However, getting to those access points to actually add people can be confusing. But don’t worry — we’ve got you! Please note that this information changes CONSTANTLY, so this is accurate as of the publication date but could change at any time. Why add a user? The quick and easy answer is you’re not…

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Instagram Works Best with You In It!

Posted by on July 31st, 2018

As a client of hasOptimization, we want you to do your best. We’re here to guide you on all things web, marketing, and social media. With that being said, there are some things that we can’t or shouldn’t do for you. Some of these are no-brainers: answering detailed customer questions, giving quotes or estimates, making sales pitches — those are all things you would want to take care of yourself, within the business, as you have the detailed information to give these answers as accurately as possible. Sometimes, the lines get blurred when it comes to social media. Most social…

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Social Media: Casting a Line vs. Casting a Net

Posted by on April 9th, 2018

When taking on new clients for social media management, we often have to sell ourselves on a few points and convince our clients that we are working in their best interests. One of the biggest things we have to sell our new clients on is when we’re coming up with topics to post about, that they need to cast a broad net and develop into “halo” topics that can envelop their brand.

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Reviews: What to do and what not to do

Posted by on March 27th, 2018

One of the biggest sticking points when it comes to small business is reviews. While we have guides on what to do with bad reviews, and guides on how to ask for reviews, we need to also talk about the importance of reviews, especially when it comes to running a small business. Why are reviews so important? Reviews can make or break a small business. Online reviews are now “word-of-mouth” advertising on the internet. When you Google a business, often times you will see an aggregate of Yelp, Facebook, and Google reviews, showing off blurbs from reviewers as well as…

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Viral this Week: Vero App, New Social Media Platform

Posted by on February 26th, 2018

It’s 2018. People are sick of Facebook, Instagram, and Twitter. People are tired of “the algorithm” and yearn for the old days of seeing their posts in order from their friends. If you’ve spent any time on Instagram this weekend, you may have noticed that a new social media app has gone viral, and with good reason.

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Happening Now: Google Beacon

Posted by on January 8th, 2018

Some of our clients–as well as ourselves!–have received complimentary Google Beacon devices mailed to their business address lately. If you have a Google My Business account, you may receive this device in your mail. If you have received a Google Beacon device and want to activate it, click here to skip to the instructions. What is Google Beacon and What Does it Do? Google Beacon is a new way for customers to find something that they may not normally see. It’s a small device that is either standalone or utilizes another device to work (there are different types of beacons,…

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Instagram’s New Messenger Direct: What is it and do you need it?

Posted by on December 18th, 2017

Recently we learned that Instagram is testing out, in select markets, a separate messaging app rather than packaging it directly inside of its app. Most of us remember when Facebook made this move a little while back, taking messages out of their colossal Facebook app and bringing it into its own app — enabling the obnoxious chat heads and frustrating people everywhere. Personally, I am of the belief that we have too many individual areas where you can direct message or private message someone. On any given day, I can receive and respond to messages on Tumblr, Twitter, Facebook, Facebook…

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