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Please Welcome Social Media Manager Allyson!

Posted by on March 27th, 2020

Hiring in the world of COVID-19 2020 is, well, kind of a trip. Many companies are laying off staff, and here we are hiring. In many ways, this reflects hasOptimization’s relatively privileged position in this wild ride: We were already a fully remote company, focused on web-based marketing efforts. We will, ultimately, be able to weather this and come out in good shape. And in the meantime, we needed a Social Media Manager.

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Things you can do NOW to prep your business for the online world

Posted by on March 23rd, 2020

Getting stir crazy? Not sure how your business will fare during this time of uncertainty? Don’t forget about all things internet that can help you continue growing your business even when people can’t come through the door!

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What is a review bomb and how do you stop it?

Posted by on December 27th, 2019

You may have heard of this phenomenon. It can happen anywhere, to anyone at all with a reviewable presence, whether it’s on Facebook, Yelp, Google, Bing, Steam, Amazon, or even somewhere else. A review bomb, or review bombing, is when the internet turns against you.

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The Optimal Google My Business Star Rating is not 5 Stars

Posted by on November 9th, 2019

Did you know that a 5-star rating on Google My Business is not actually the best star rating for your business? It’s something we’ve been saying for a long time, but this time we’ve got a report to prove it! A study conducted by Uberall determined that businesses who had 5-star ratings on Google My Business suffered from less conversions than businesses with less than a 5-star average. For this study, Uberall compared data from 64,000 third-party managed business listings for the first half of 2018 with the first half of 2019. The Sweet Spot While we can understand why…

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Where did Facebook post scheduling go?

Posted by on October 21st, 2019

If you manage a single page or a small handful of pages on Facebook, you may have noticed something has gone missing the past few weeks. We’re here to help solve the mystery of the missing post scheduler on Facebook.

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Calm Down, Internet: Facebook’s New Changes

Posted by on July 22nd, 2019

Yesterday I came across an interesting post in a group I am part of. This post linked to another post on a forum, which described various ways that Facebook is going to be changing. Basically the post, which can be viewed here, said “a friend of mine was at a place and this is what they believe they heard”.

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Claim your Google My Business Short Name Now (Before Someone Else Does)

Posted by on July 2nd, 2019

As Google sunsets programs such as Hangouts and Google+, we may find some of the better features managing their way over onto our new platforms like Google My Business. We’ve already seen posting on Google My Business happening, now we’re seeing a new feature: short names. What is a shortname? “Short name” is just a fancy word for “username”, the same way you would have a username on Twitter or a page slug on Facebook. Google My Business is giving you the opportunity (much like we were able to on Google+) to choose your own short name. What does it…

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Brand Altruism – What is it, and why do it?

Posted by on June 3rd, 2019

Hi, Morgan here! I’m the social media manager for hasOptimization and I’m here to tell you about the idea behind brand altruism. Every day, I do research, gather content, share posts, update social media, and more. Sometimes, the question comes up: “Why post a link to this site that doesn’t link back to my product?” or, “Why post to this blog when it is only half related to what we do?” The answer, you guessed it, is brand altruism.

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3 Things You Can Do Right Now to Make Your Social Media More Accessible

Posted by on May 14th, 2019

A problem with the internet, and the world in general, is that we put preferential treatment into those without disabilities. We have countless apps and social media platforms that focus on visual aspects… But what about people who have limited vision or may be blind? How can we try to make the web — more specifically, social media — more available to them? In this blog post, we’ll cover some easy changes that you can make right now that will drastically help you improve accessibility on your social media. We also cover accessibility on websites and what you can do…

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What is the Facebook Algorithm and how does it work?

Posted by on March 11th, 2019

Chances are, if you’re on the web in 2019, you have heard of the dreaded algorithm. Facebook is not the only social media channel that utilized “the algorithm”… Subsidiary Instagram also utilizes “the algorithm” over recent posts. Twitter has also begun to adopt the same idea, and other social media programs are falling into line as well. While many of us hate the algorithm (us included; give us a most recent posts timeline!), unfortunately it has become a bit of “web standard”. Understanding how the algorithm works is one way to ensure that you can try to create the very…

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