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#Hashtags. Some companies use them, some don’t. Ultimately, if you use the wrong ones, it’s true that your business won’t see much benefit from them. Yet, if you research your hashtags and treat them as the communities that they are, your social media following can grow and get the traffic it deserves. In these three steps, I’ll go over how to choose the right hashtags for your business and get more engagement on your content.

This year, although we have not yet lived through half of it, has already been one particularly rife with crises. Speaking from a global perspective: A global pandemic is an immense stressor on every single sentient being on this planet. Speaking from a US perspective: We are a young country, still fighting out who we are and who we want to be. Speaking personally: I have more thoughts and feelings about this than would fit here, but I am going to restrict this post to a very narrow topic, and that is how we handle business social media in a…

Hiring in the world of COVID-19 2020 is, well, kind of a trip. Many companies are laying off staff, and here we are hiring. In many ways, this reflects hasOptimization’s relatively privileged position in this wild ride: We were already a fully remote company, focused on web-based marketing efforts. We will, ultimately, be able to weather this and come out in good shape. And in the meantime, we needed a Social Media Manager.

Getting stir crazy? Not sure how your business will fare during this time of uncertainty? Don’t forget about all things internet that can help you continue growing your business even when people can’t come through the door!

You may have heard of this phenomenon. It can happen anywhere, to anyone at all with a reviewable presence, whether it’s on Facebook, Yelp, Google, Bing, Steam, Amazon, or even somewhere else. A review bomb, or review bombing, is when the internet turns against you.

Did you know that a 5-star rating on Google My Business is not actually the best star rating for your business? It’s something we’ve been saying for a long time, but this time we’ve got a report to prove it! A study conducted by Uberall determined that businesses who had 5-star ratings on Google My Business suffered from less conversions than businesses with less than a 5-star average. For this study, Uberall compared data from 64,000 third-party managed business listings for the first half of 2018 with the first half of 2019. The Sweet Spot While we can understand why…

If you manage a single page or a small handful of pages on Facebook, you may have noticed something has gone missing the past few weeks. We’re here to help solve the mystery of the missing post scheduler on Facebook.

Yesterday I came across an interesting post in a group I am part of. This post linked to another post on a forum, which described various ways that Facebook is going to be changing. Basically the post, which can be viewed here, said “a friend of mine was at a place and this is what they believe they heard”.

As Google sunsets programs such as Hangouts and Google+, we may find some of the better features managing their way over onto our new platforms like Google My Business. We’ve already seen posting on Google My Business happening, now we’re seeing a new feature: short names. What is a shortname? “Short name” is just a fancy word for “username”, the same way you would have a username on Twitter or a page slug on Facebook. Google My Business is giving you the opportunity (much like we were able to on Google+) to choose your own short name. What does it…

Hi, Morgan here! I’m the social media manager for hasOptimization and I’m here to tell you about the idea behind brand altruism. Every day, I do research, gather content, share posts, update social media, and more. Sometimes, the question comes up: “Why post a link to this site that doesn’t link back to my product?” or, “Why post to this blog when it is only half related to what we do?” The answer, you guessed it, is brand altruism.