Client Spotlight: Bernstein & Mello, PLLC

Posted by on November 4th, 2019

We want you to love our clients as much as we do. That’s why this segment is so important to hasOptimization. Client Spotlights are a feature where we focus on a single client and talk about what they do and the work we’ve done together.  Bernstein & Mello P.L.L.C. is a full service law firm focused on the needs of clients. They understand that when one needs to retain the services of a lawyer, they’re already upset and stressed. Adam Bernstein Esq. and Raymond Mello Esq. work toward easing the pain and fear associated with legal troubles and get them…

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Brand Altruism – What is it, and why do it?

Posted by on June 3rd, 2019

Hi, Morgan here! I’m the social media manager for hasOptimization and I’m here to tell you about the idea behind brand altruism. Every day, I do research, gather content, share posts, update social media, and more. Sometimes, the question comes up: “Why post a link to this site that doesn’t link back to my product?” or, “Why post to this blog when it is only half related to what we do?” The answer, you guessed it, is brand altruism.

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