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DNS: What exactly is it?

Posted by on July 5th, 2022

DNS, short for domain name system, can be really hard to wrap your brain around, but is an integral part of the way websites work. If you’ve ever been confused about DNS, DNS records, or DNS management, I hope to clear up any confusion you may have about how it works. Let’s break down what DNS is, and how it serves a website.

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Site Launch: CareerWork$

Posted by on June 20th, 2022

hasOptimization is proud to announce the launch of a new website for CareerWork$. CareerWork$ is a non-profit organization that helps provide young people from under-resourced communities with training for careers in banking, medical, and other fields. Previously, their content was spread across several program websites. This semi-custom website replaced multiple separate websites with one centralized online location, while maintaining the brand and style of the previous sites.

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Your Bad Landing Pages Are Costing You Money

Posted by on June 10th, 2022

When small businesses first start dipping their toes into the waters of Google Ads, they often think “I’ll just send the traffic to my home page and let people figure it out from there.” And this works… sort of. Yes, people see the ads and click and view the website, and they may even convert. However, those ads are probably costing a lot more money than they need to.

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Dear everyone, stop using handwriting fonts

Posted by on May 12th, 2022

Listen, I know you really love that handwriting font. You think it’s cute, and you think that it brings a level of personalization to your website and your branding… A bit of whimsy, perhaps. It’s less… Well, less structured than a traditional serif or sans-serif font. There has been research to suggest that utilizing handwritten fonts can increase sales. In some cases, I’d agree with you! I use what could be considered a “handwriting font” on my personal website, a font called “Permanent Marker”, which invokes a feeling of someone writing with permanent marker. But these loopy, curvy, handwriting fonts…

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Site Launch: New Hampshire Generator Installers

Posted by on May 5th, 2022

hasOptimization is proud to announce the launch of a new website for New Hampshire Generator Installers. NHGI installs, services, and repairs home generators in New England. After recently coming under new ownership, NHGI wanted to rebrand with a new logo and website that would be easy to use on mobile and desktop. This semi-custom website replaced their previous website with new content, images, and design to help make their site easy to navigate for new and existing customers, as well as potential partners.

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3 ways social media posts can be more accessible for neurodivergent users

Posted by on April 19th, 2022

Let’s face it – much of the internet is not accessible. In the past, we’ve gone over how to make social media more accessible for people who use screen readers, but how do you make your social media content more accessible for a neurodiverse audience? In honor of Autism Acceptance Month, we’ve compiled some advice from people who are neurodivergent to give you some tips on how to create more accessible social media posts. Many of these changes can make your content more readable and enjoyable for everyone – not just your neurodivergent readers!

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Site Launch: OUT MetroWest

Posted by on March 17th, 2022

hasOptimization is proud to announce the launch of a new site for OUT MetroWest. Located in Framingham, Massachusetts, OUT MetroWest builds communities where LGBTQ+ youth can thrive and affirm LGBTQ+ identities through positive role-modeling. OUT MetroWest has been supporting the LGBTQ+ community for over a decade and has grown over the years to fit the needs of the community.

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Creating an automated RSS email campaign in MailChimp

Posted by on March 8th, 2022

I’ve done a few blog posts regarding RSS feeds and email marketing, including how to send out a freebie campaign, and how to set up a custom RSS feed, as well as how to include featured images in your MailChimp RSS campaign. While these tutorials are helpful, it helps to understand what RSS is and how it can assist you, and then go through a basic setup for hooking RSS into your email marketing campaigns. Well, I’m here to teach you just that!

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Celebrating Black Leaders in Tech & Communications

Posted by on February 18th, 2022

While studies continue to show that it’s one of the least diverse industries, the tech world is full of Black leaders who have had a profound impact on the technology that we use at work and in our everyday lives. From cutting edge research in Artificial Intelligence to communications to design, Black leaders have impacted every corner of the tech world. And this isn’t a new development, either: Black software engineers have been advancing the sciences for decades. In honor of Black History Month, hasOptimization is featuring just a few of the Black tech leaders who have impacted the world…

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Why you shouldn’t use Canva to make your brand’s logo

Posted by on January 27th, 2022

In 2022, it’s getting easier and easier to make fun and attractive graphics for your brand. Twenty years ago, making these sorts of graphics required an in-depth knowledge of graphic design, composition, color, and not to mention expensive software like Adobe Photoshop and Adobe Illustrator. Nowadays, free solutions exist like Canva, where you can quickly and easily create graphics in any manner of style, size, and color. Canva’s library of available fonts, graphical elements, animations, and even templates make designing these visual assets a breeze. It’s not quite a leap to think that you could create a free, beautiful looking…

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