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hasOptimization is proud to announce the launch of a new website for tree removal and tree trimming service Boisvert Brothers Tree Service. This is likely one of the last websites we’ll be launching in 2020, but we’re glad we could make this happen for our long time client the Boisverts just in time for a fresh new look for 2021!

That title? That’s just here for search engine optimization. Yup, I went there. The fact of the matter is, there is no war on Christmas keywords (There’s also not really a war on Christmas, but that’s a whole other topic!). If anything, there’s a war on other winter holiday keywords.

Our clients are an amazing group of people with a variety of skills, services, and backgrounds. We want to take the time to highlight our clients when we can! This week, we wanted to highlight one of our clients, Break Free 603, an escape room located in Amherst, NH and Waterville Valley, NH.

The hasOptimization team is growing again. We’re excited to welcome a new staff member in a new position: Client Relationship Manager. Courtney Fappiano comes to us from a background in writing and project management, and will be working as the liaison between the team and our clients. Once she’s learned the ropes, she’ll be answering the phone, responding to emails, and translating information into tasks so that the rest of the team can be efficient, effective, and optimized.

When it comes time to make those holiday sales, capturing holiday traffic is important. That means focusing your efforts on using holiday-appropriate keywords, making appropriate blog posts, and updating your website copy and content to reflect the oncoming holiday season. Blogging is an important part of your marketing strategy to bring in new customers, and if you don’t want to modify page content or create a bunch of new landing pages, blogging is where it’s at.

Often times, when building or updating websites for clients, we run into an issue with vernacular versus technical term when it comes to identifying where or how things should be changed or placed. We wanted to make a quick guide that can help developers as well as tech-minded people interact more clearly communication-wise when it comes to creating a website. Let’s get to the anatomy of a website!

Want to share with the world that you exercised your American right and voted this election? Looking to help other people get out and vote? We’ve got just the thing for you!

hasOptimization is proud to announce the launch of a new website in conjunction with the ACLU of Iowa titled You Can Vote Iowa. This website is aimed at pointing people in the right direction to see if their voting rights have been restored after serving time for a felony conviction.

One of the greatest things about WordPress, a CMS that runs about 35% of the internet, is the flexibility of it. You can do just about anything with WordPress or the plethora of unending plugins available for download. WordPress’ back end is so robust that there are plenty of features built in that you don’t necessarily need to download a plugin to get what you need. With a little bit of knowledge, and some fiddling in the back end (make sure you do a backup prior to any work!), you can achieve impressive results. One thing WordPress has, by default,…

Our clients are our favorite people because they are the best at what they do. One example of this is Crown Dental, an amazing family dental practice that we love working for!