Blog

Let’s give a warm welcome our new Social Media Manager, Molly! We are fortunate to be able to add to our team yet again! hasOptimization has no doubt been growing – and with growth comes the need for more hands. Our social media projects have been plentiful and, as I have been our sole Social Media Manager for some time, it was clear to both me and the team that we needed to expand. This is a great problem to have – and is the reason why Molly is joining us as our new Social Media Manager!

Is going viral worth it? Going viral is very exciting, but do those big spikes in engagement actually lead to more overall traffic? In this blog, we’ll take a look at a few of our recent viral posts and weigh the pros and cons of their impact on our social media following. Read on to learn whether or not it’s worth trying to go viral and how it can influence your business’s social media marketing.

When Lauren came to us for a new website for LGB Studio, we were excited to help her get started. Lauren is an architect currently working in Massachusetts and Connecticut who values open communication with her clients and a design that works for them, so having an accessible site was important. We were happy to create a site that showcased Lauren’s work and made it easy for clients to get more information about LGB Studio.

hasOptimization is proud to announce the launch of a new website for Prime Alternative Treatment Centers, also known as Prime ATC, a medicinal cannabis dispensary located in Merrimack, NH (and now Chichester, NH). Prime ATC needed some help dressing up their page so they could provide an easier menu of items to their customers, as well as providing necessary information to individuals so they can make the most informed decisions regarding their medication.

hasOptimization is excited to announce the launch of a new website for a local political campaign, June Trisciani for Alderman At-Large, Manchester, NH. When long-time client June Trisciani from J. Ellen Design, LLC came to us with a new website project, we were eager to help. June was beginning her campaign and needed a site to start getting the word out. 

I like to think of myself as an educator far more than as a sales person or even a marketer. As such, I think a lot about the ways I can make complex, technical information accessible to the average person. Just as I don’t know all the details of, for example, how to repair an engine, build a bathroom, or argue a legal case, I don’t expect that my clients will understand the ins and outs of website development, search engine optimization, or advertising.  One of the topics I explain with great regularity to a wide variety of people from…

hasOptimization is proud to announce the launch of a new website for egg donation and surrogacy agency Northeast Assisted Fertility Group (NAFG). NAFG helps individuals who are interested in donating their eggs pair up with individuals who need eggs, as well as finding appropriate and high-quality surrogate matches for couples who are in need of a surrogate. NAFG helps people across the United States, and sometimes even internationally using their international program. We were happy to help give their website a much needed facelift to help bring consistent branding to all of their services.

We are excited to announce the launch of the new Pamper. Purpose. Service. Website! Pamper. Purpose. Service was founded by an inspired writer and author of A Table For One. The ideology behind Pamper. Purpose. Service aims to inspire individuals to pamper themselves, find purpose in their lives, and serve their community. We were eager to form this concept into a fully equipped WordPress site ready for the community to use.

As social media algorithms start to get further and further from serving us the content that we want, as a business it can be more and more difficult to capture an audience and sell to that audience. That’s why it’s important to have a variety of methods to reach your customers — and your target audience — when it comes to announcing new products, new service offerings, discounts, changes to your business, and more. If you don’t have an email marketing list and strategy, it may be time to start building one.

If you were around social media yesterday, no doubt you saw many jokes flying off during April Fool’s day. We joined in on the fun by releasing a retro, 1990s-early 2000s homepage full of loads of nostalgia for those old Geocities and Angelfire pages. There was a surprising amount of love and care put into this endeavor that actually made this page trickier than you would think.