Blog

While the internet isn’t exactly in a complete and total uproar about this like some of our previous installments of calm down, internet, many of our clients are sending us emails questioning the content of this spam — and rightfully so. In today’s “calm down, internet” we talk about a scammy piece of spam that threatens to take legal action against people for using “illustrations” or “photographs” that don’t belong to them.

If you have a G Suite account, chances are you’ve received this email from G Suite: There is some confusion over what this means. Essentially, Google is removing a publicly available URL that shows contact information for your G Suite organization. Some people may use this internally in wikis or documents, so Google is giving you a heads up that the link will not work after August 31st, 2020. If you have never seen a link like that before or used one, then you have no reason to look for it or make any changes.

Keeping in line with our mission statement, we are committed to a fair and equal world where everyone can and will vote in the upcoming election. We were happy to work with the NH chapter of the American Civil Liberties Union to help create an unbiased voter information funnel site to allow people easy, responsive access to necessary information for registering to vote, registering to vote absentee, and voting itself.

Our clients are so great at what they do that we love showing them off. This week we’re highlighting Repair Wireless, a phone repair store out of the Westgate Mall in Brockton, MA. Repair Wireless has been a client of ours since 2018, and we’re happy to support their efforts for the Right to Repair!

#Hashtags. Some companies use them, some don’t. Ultimately, if you use the wrong ones, it’s true that your business won’t see much benefit from them. Yet, if you research your hashtags and treat them as the communities that they are, your social media following can grow and get the traffic it deserves. In these three steps, I’ll go over how to choose the right hashtags for your business and get more engagement on your content.

Black Lives Matter. That’s a complete sentence as it stands, and it’s not open for argument, rebuttal, or expansion (if “all lives matter,” we wouldn’t need nationwide protests to recognize the value of Black life).

This year, although we have not yet lived through half of it, has already been one particularly rife with crises. Speaking from a global perspective: A global pandemic is an immense stressor on every single sentient being on this planet. Speaking from a US perspective: We are a young country, still fighting out who we are and who we want to be. Speaking personally: I have more thoughts and feelings about this than would fit here, but I am going to restrict this post to a very narrow topic, and that is how we handle business social media in a time of crisis.  When it comes to managing social media, it can be difficult to predict when an external problem may arise that you need to address on a business account, and this sometimes means making hard decisions under pressure. We like to give our clients the opportunity to address heavy issues on their social media channels, if desired, or allow us to handle them. If you’re reading this post, you’re probably wondering how best to handle social media right now. Here are some tips to help you make decisions, and avoid seeming out of touch or tone-deaf. 

In 2019, you may recall if you’re a reader of the hasOptimization blog or you follow us on social media, we completed an overhaul of the Tentsmiths website. There are plenty of times where we’ve told customers, in no uncertain terms, that their website is holding them back. In the case of Tentsmiths, new owners Alena and Stephen were well aware of how the ancient, inadequate website for Tentsmiths was holding back additional orders from new customers who did not want to jump through hoops to complete a purchase.

hasOptimization is proud to announce the launch of a detailed event timeline for the Society of Women’s Health Research (SWHR). SWHR approached us with a need for a visually appealing and responsive timeline to commemorate their 30th anniversary. We were happy to be of assistance, and want to share this project with you.

I’m pleased to announce we’ve hired a second social media manager to keep up with the needs of our growing client base. Erin Lafond comes to us from a top-notch writing background, with a MA in English from Boston College, and we’re thrilled to have her skills on tap in social media as well as in content writing.