Site Launch: Morr Interiors 2023

Posted by on August 21st, 2023

hasOptimization is proud to announce the launch of a new look and feel for long time interior design client Morr Interiors! If you have been following hasOptimization for a while, you may recognize Morr Interiors as one of our long-time clients. Owner Stephanie has been working with hasOptimization for quite some time, and even had her a website built with hasOptimization. While we always tout that we make websites that last, Stephanie’s first website with hasOptimization was created sometime around 2015. That means Stephanie’s website has been running more or less on the same structure and system for eight years….

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What To Do With Your Aging Website

Posted by on August 14th, 2023

We’ve written before about how a website is kinda like a house. So what do you do when that house gets a little old? You might think we can’t push this metaphor any farther, but in fact, it holds up pretty well. To start with, let’s discuss how a website is not so much like a house: it’s not gonna last nearly as long. A recent study suggested that the average lifespan of a website is less than three years. Only three years, you might ask? The fact is that the internet is constantly changing, and there are a lot…

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Marketing News Roundup: August 2023

Posted by on August 1st, 2023

Social media as a whole is continuing to experience huge changes from day to day. We’ll give you the headlines that happened most recently, and what you might want to know in the August 2023 round up.

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Site Launch: Seattle Voice Lab

Posted by on July 24th, 2023

We’re happy to announce the launch of a new website for Seattle Voice Lab! SVL is a trans-owned voice training business that helps trans and nonbinary individuals find their authentic voice. 

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Things to Know About Meta’s New Threads App

Posted by on July 7th, 2023

With all the upheaval on Twitter, it was only a matter of time before Meta stepped in to compete with all the other apps that are jostling for a foothold.  Threads launched on Wednesday, July 5, as a direct rival to Twitter, and had more than 30 million people sign up in the first day. There are lots of people talking about pros and cons of Threads, but we want to share a few thoughts on its possible use by businesses.

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Marketing News Roundup: July 2023

Posted by on July 1st, 2023

It’s time for another marketing roundup. In this month’s roundup, we talk about what’s happening on Reddit, AI, and more.

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Starting a New Business? 6 Things To Know For Your New Website

Posted by on June 15th, 2023

So, you’re finally ready to start your new business—congratulations! As a small business that loves to help get other small businesses up and running, we’ve encountered a lot of things that surprise new business owners when it comes to getting started in the digital sphere. Running a business has a lot of moving parts, and even if you’re partnering with a person or business (like hasOptimization), you’re going to be expected to make a lot of decisions.  But never fear! We are here to demystify some of the things that go into building a new business website so that you…

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Marketing News Roundup: June 2023

Posted by on June 1st, 2023

It’s time for another roundup! This time I’m adding a little bit of fun to the end. Read through to see! 😀

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Presentation: Pros & Cons of Building Your Art Portfolio in WordPress

Posted by on May 24th, 2023

Are you on the fence about building out your artist portfolio site in WordPress? Maybe you’re not really sure you should have an artist portfolio site at all? Come join Aimee in a presentation for New Hampshire WordPress about the pros and cons of working in WordPress to DIY, build, or have your portfolio site built!

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Marketing News Roundup: May 2023

Posted by on May 1st, 2023

In this month’s roundup, I go over some changes you may need to know about regarding social media, search, and more. You’ll find stuff about Google, Instagram Reels, Twitter, Tumblr, Mastodon, and ChatGPT in the May edition of our roundup.

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