Blog

Sometimes we build fancy features or hundred-product ecommerce setups, and those sites can be fantastically interesting and challenging to bring to life. Other days, though, we do something that’s simple, fast, and budget-friendly, especially when we’re working with solopreneurs or nonprofits. Today’s launch announcement is an unusual one for us, albeit not our first political candidate: A fellow Canterburian, Ellen Scarponi, is running for NH State Representative for Canterbury and Loudon, and wanted a basic website to function as a larger digital brochure for her campaign. We also (with the always appreciated design experience of Bradstreet Englert Creative) designed handouts…

We’re very pleased to welcome our new Social Media Director, Katherine Sookma. Katherine hails from the far distant land of Texas, but as so many folks have learned in the last couple years (and we already knew), distance is actually very little barrier to effective work in many fields. We’re lucky here in that our work is very adaptable to the remote-work paradigm, but one odd benefit of the proliferation of remote work in the last couple of years has been that when we interview potential team members, the question of “are you comfortable working remotely?” is far less of…

hasOptimization designs and builds quite a few websites, both for new companies and for established ones needing a refresh. However, it’s not every day that we get to say not only “New Website” and “New Company”, but also “These folks are hiring!” Today’s that day. Please welcome Integrity Veterinary Center to the world–specifically, to western Massachusetts.

It’s time for our monthly marketing news roundup, where we highlight some recent news in the world of digital marketing, social media marketing, SEO, and more! As we entered Q3, lots of apps made updates to their shopping and advertising features. Take a look at some of the highlights:

In our monthly marketing news roundup, we highlight some recent news in the world of digital marketing, social media marketing, SEO, and more! Find out how updates in social media algorithms may affect your digital marketing strategies, prepare your small business for changes and updates, or just keep up to date on some of the things that are happening in this ever-changing field.

DNS, short for domain name system, can be really hard to wrap your brain around, but is an integral part of the way websites work. If you’ve ever been confused about DNS, DNS records, or DNS management, I hope to clear up any confusion you may have about how it works. Let’s break down what DNS is, and how it serves a website.

hasOptimization is proud to announce the launch of a new website for CareerWork$. CareerWork$ is a non-profit organization that helps provide young people from under-resourced communities with training for careers in banking, medical, and other fields. Previously, their content was spread across several program websites. This semi-custom website replaced multiple separate websites with one centralized online location, while maintaining the brand and style of the previous sites.

When small businesses first start dipping their toes into the waters of Google Ads, they often think “I’ll just send the traffic to my home page and let people figure it out from there.” And this works… sort of. Yes, people see the ads and click and view the website, and they may even convert. However, those ads are probably costing a lot more money than they need to.

Listen, I know you really love that handwriting font. You think it’s cute, and you think that it brings a level of personalization to your website and your branding… A bit of whimsy, perhaps. It’s less… Well, less structured than a traditional serif or sans-serif font. There has been research to suggest that utilizing handwritten fonts can increase sales. In some cases, I’d agree with you! I use what could be considered a “handwriting font” on my personal website, a font called “Permanent Marker”, which invokes a feeling of someone writing with permanent marker. But these loopy, curvy, handwriting fonts…

hasOptimization is proud to announce the launch of a new website for New Hampshire Generator Installers. NHGI installs, services, and repairs home generators in New England. After recently coming under new ownership, NHGI wanted to rebrand with a new logo and website that would be easy to use on mobile and desktop. This semi-custom website replaced their previous website with new content, images, and design to help make their site easy to navigate for new and existing customers, as well as potential partners.