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Everyone wants to have a lean website. You know, the one that loads instantly and people never complain that it’s too slow or it takes forever to see what you want to see. One of the biggest factors towards having a lean website, especially for artists who are showing off a portfolio, is by having small (datawise) images. How can you accomplish that? By compressing your images, of course. But when it comes to artists, image compression isn’t simply as cut and dry. If you’re a business offering a non-visual service (like cleaning, or plumbing), compressing your images isn’t a…

Here it comes… This roundup has a lot of expected items and some surprise shockers. Let’s take a look at what we’re grabbed from around the web this past month or so.

Help shape the future of the New Hampshire WordPress group by stopping by and giving your opinions on what you’d like to see for future events. This first event will be virtually held on Google Meet (RSVP on Meetup) and is an open invitation to current, former, and new New Hampshire WordPress members.

2022 may be over, but things that happened last month may have far reaching implications for your marketing in 2023. Let’s take a look at some of the most recent changes you should know about in the marketing sphere.

hasOptimization is proud to announce the launch of a new ecommerce website for historical fabric supplier Wm. Booth, Draper.

hasOptimization is proud to announce the launch of a site for Two Bees Cafe and Patisserie, a new cafe located in Dover, NH.

In the age of social media, visual elements are key to promoting your brand, your services, and your business. No matter what you’re selling, making, or doing, brushing up on your skills when it comes to capturing these things with your cell phone camera. You don’t need to be toting around a professional DSLR camera to get good shots of your work, but you do need to keep in mind some key elements of good photography when passing along these photographs to your marketing department!

Cyber Monday is a sign that the year is almost over, but there’s still a few more weeks of holiday season, followed by planning for 2023. Check out our roundup of some recent news in the digital marketing & social media worlds:

It’s tiiiimeeeee! Yes, it’s time to go all-in on your holiday and seasonal posting and offerings. While you should have been planning since at least September (more on this soon, keep reading!), even if you waited until the last minute, we’ve got some great tips to get you in shape for the holiday season.

While ADHD is often represented by stereotypical children who can’t sit still, it is a lifelong condition that affects how people process information (among other things). This means that digital content—already often designed for a short attention span—can be a real struggle for people with ADHD. The good news? ADHD-friendly content tends to be internet-friendly content. By making your content more accessible for people with ADHD, you are making it more successful as well. Here are seven tips to help make your digital content (blogs, ads, social media, etc.) more ADHD friendly! #1 Be concise Old-school SEO advice said you…