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Recently Google announced they were finally going to kill off Google+ (G+, Google Plus).

Listen, we’re Google users at hasOptimization. We talk great things about Google. But let’s face it… Google doesn’t always do everything well. Whether it’s having a myriad of unnecessary messaging apps for no good reason, or half-way phasing out an interfaced platform but not entirely that businesses and users alike use… Google has a history throwing things at the wall to see what sticks. So we come to Google’s new Agency accounts for Google My Business.

Remember I said the other day that we were doubling our staff, and then I had the gall to introduce just one person? Yeah, that math didn’t add up. But now it will! Please welcome our new PPC Advertising Manager, Julia Clark! Julia has a high-flying PPC resume, including work for some major brands and media outlets, and also holds a job with an NYC based marketing firm. She’ll be joining us part time to improve and expand our PPC advertising program, which currently is handled by yours truly. The long story short (or the TL;DR version, as we say…

hasOptimization has some BIG news: We’ve doubled our staff! We’re growing and loving it. With a growing client base spanning industries from healthcare to technology to nonprofit, Aimee and I have been increasingly finding ourselves spread too thin, even with the help of our Awesome Associates. And so, we dove again into the wild waters of Hiring, and came up with some fantastic new people to join the hasOptimization team. First, please welcome Morgan Faid! Morgan comes to us from the woodlands of New Hampshire, with a background in social media, content writing, advertising, and general knowing-of-things. Morgan holds a…

Hello and welcome to another episode of “hasOptimization Explains the Internet”! Today we’re talking about my personal favorite topic, Google Analytics. Google Analytics is the most widely used tool for website analytics. It tracks a vast amount of data points about your site, your users/visitors, and ultimately, it tells you a lot about your marketing and the overall success of your website. We LOVE Google Analytics here at hasOptimization, and asking for access to your site data is probably one of the very first technical-ish things we will ask about when you first become a client. Today, we’re not going…

One ever-changing situation on social media is that we are often granting access to other users to allow companies (like hasOptimization!) and other people to manage our products for us. Many social media platforms allow you to add users, administrators, managers or otherwise in an easy, straightforward way. However, getting to those access points to actually add people can be confusing. But don’t worry — we’ve got you! Please note that this information changes CONSTANTLY, so this is accurate as of the publication date but could change at any time. Why add a user? The quick and easy answer is you’re not…

As a client of hasOptimization, we want you to do your best. We’re here to guide you on all things web, marketing, and social media. With that being said, there are some things that we can’t or shouldn’t do for you. Some of these are no-brainers: answering detailed customer questions, giving quotes or estimates, making sales pitches — those are all things you would want to take care of yourself, within the business, as you have the detailed information to give these answers as accurately as possible. Sometimes, the lines get blurred when it comes to social media. Most social…

hasOptimization is proud to announce the launch of another new site. Tech Center Danvers is a tech repair kiosk located in the Liberty Tree Mall in Danvers, MA. They repair phones, computers, and even video game consoles! Yes, they’ll even repair iDevices including MacBooks and iMacs. hasOptimization acquired this client just as he was taking over the business from a previous owner. Wanting to make his business as ship-shape as possible, the new owner Kyle quickly set to work with optimizing his website, social media, and more. Tech Center Danvers’ site was previously a single-page site hosted on SquareSpace. While…

hasOptimization is proud to announce the launch of a new site: Caroline’s Fine Food. This gourmet caterer has been a client with hasOptimization for some time, and this site re-design has long been in the making. Caroline’s Fine Food focuses on gourmet seasonally prepared food items, and even offers online ordering for same-day carryout items. Sounds delicious! Caroline’s Fine Food has been through several websites in a short span of time, none of which gave Caroline and her team the combination of appearance and functionality that they wanted and needed. While all builds looked good on the outside, there was…

Sometimes, you just get really comfortable with some of the plugins you use. It’s really easy to take for granted the fact that there are hundreds of thousands of free plugins for you to use in the WordPress repository, and even easier to forget that no one is getting paid to write these. Many of the times plugin authors rely on donations, but ultimately write plugins from the good of their hearts. And to those people, who make our lives easier, we thank you. The big problem with this is that no one is paying these plugin authors, so if an author…