Should I fill my footer with keywords?
I recently had to research this question for a client–I knew the answer on a gut level, but needed the data to back it up. Turns out, it’s kind of hard to find. There’s a lot of information out there about what you should do with footer links. And there’s a lot of information out there about the practice of “keyword stuffing” (and if you’re still doing this in your site, please join us in this decade!). But there’s actually relatively little information about specifically stuffing your footer with keywords. Everyone wants to rank well for key terms that may be a little hard to work into your home page content. And back in the day, keyword stuffing (whether in the body, hidden by colors or slide-out panels, or in the footer) did actually work. That was a simpler time…an easier-to-spam-the-search-engines time. But that time has passed. We can’t keep thinking of Google (or even Yahoo) as just a term-frequency-matching system. Try Googling (oh, the irony) how Google’s algorithm actually works to deliver search results. They’re not actually going to explain it to you. But what you will realize quite quickly is that IT’S REALLY COMPLICATED. Ranking highly for your key phrases hasn’t been a matter of simple frequency on the page in a verrrrrry long time. Keyword stuffing simply ain’t what it used to be. The other thing you’ll quickly realize is that the Google algorithm is REALLY SMART. The Google “bot” is parsing more than just your text content,…Read More