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hasOptimization is proud to announce the launch of a new website for traveling family Family Gap Year Travel! This family is going to be spending a full year traveling around the world and documenting their travels. We were glad to help them develop a slick and easy-to-use website to keep their friends and family up to date as they move about the world. Melanie started the blog on WordPress.com, though struggled to find a way to get the blog to look and feel right. We were glad to be of assistance! We migrated Melanie’s site off to using the WordPress…

Hi, Morgan here! I’m the social media manager for hasOptimization and I’m here to tell you about the idea behind brand altruism. Every day, I do research, gather content, share posts, update social media, and more. Sometimes, the question comes up: “Why post a link to this site that doesn’t link back to my product?” or, “Why post to this blog when it is only half related to what we do?” The answer, you guessed it, is brand altruism.

hasOptimization is proud to announce the launch of a new website for Bedford, NH premiere plastic surgery office Sterling Plastic Surgery! This website was a long time in the making and boasts some new upgrades for the office that we’re sure they and their potential patients will find useful.

You may have heard of the term “black-hat” versus “white-hat”, and you may know what that refers to. If you don’t, remember the old show Spy versus Spy? You had a white spy and a black spy, only in these instances “black-hat” refers to a malicious or underhanded person, whereas “white-hat” can be less morally ambiguous. Black-hat and white-hat can be used to describe a lot of things, especially in the tech community… Black-hat vs white-hat hackers, black-hat vs white-hat developers, or in this case black-hat search engine optimizers versus white-hat search engine optimizers.

A problem with the internet, and with the world in general, is that we put preferential treatment into building things that work for people who are able and able-bodied. When we say able, we mean people who can walk (and walk easily), people who are sighted or can see well, or any other variety of person who can do a thing that another person might not be mentally or physically able to do. That means that we often build websites, apps, and even homes and businesses with the able person in mind while completely forgetting about people who may not…

A problem with the internet, and the world in general, is that we put preferential treatment into those without disabilities. We have countless apps and social media platforms that focus on visual aspects… But what about people who have limited vision or may be blind? How can we try to make the web — more specifically, social media — more available to them? In this blog post, we’ll cover some easy changes that you can make right now that will drastically help you improve accessibility on your social media. We also cover accessibility on websites and what you can do…

Woot woot! What’s so great about this update of WordPress? Here are some awesome new features rolling out with WordPress 5.2:

hasOptimization is proud to announce the launch of a new site for dog training and dog walking company BlueDog pet care out of Andover, MA. Long time clients Kim and Chris have put up with a problematic site for some time now and we were happy to assist them with generating a new, cleaner site to fit their needs! BlueDog is a long time client of ours. When we first met BlueDog in 2016, we were tasked to help them find a new scheduling system that would fit their needs. As often happens with our clients as they build trust…

When it comes to web accessibility, we may have new features such as Google’s ability to discern animals, shapes, and otherwise from images themselves, but much of a search engine’s ability to “see” images isn’t rooted in deep dream technology. Crawlers use a lot of contextual items to discern what your image is about and where it fits, and the big part of this is a simple HTML tag called alternative text.

So you’ve decided to launch a foray with WordPress as your backbone. Congratulations! Whether this is your first or fifteenth WordPress website, you may or may not have dabbled in tightening down your security. We go over some of the essential security you should use and implement on your WordPress site. Remember what they say, an ounce of prevention today is worth a pound of cure!