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At hasOptimization, we’ve been working more towards practicing what we preach. While we believe in things like LGBTQ+ rights, are avid animal advocates, amongst other things, we believe that the web should be as accessible as possible to people of all walks of life. That’s why we’re constantly blogging about how to make your website more accessible, or your social media account. While we can give out tips for best practices, nothing is better than having a real world user work hand-in-hand with our developer to ensure things are functioning properly, as expected, and as best as they can. Only…

2020 is here, and while we predict that 2020 will show increased interest in web accessibility, we also are keeping our eyes on what seems to be trending recently for web design. While you don’t have to latch onto every trend you read, some trends are worth keeping, and others you can probably do without. Let’s take a look at trending web design for 2020.

You may have heard of this phenomenon. It can happen anywhere, to anyone at all with a reviewable presence, whether it’s on Facebook, Yelp, Google, Bing, Steam, Amazon, or even somewhere else. A review bomb, or review bombing, is when the internet turns against you.

At hasOptimization, one of our primary services is search engine optimization. It’s a service that many of our clients come to us in need of help with. The thing about search engine optimization, otherwise known as SEO, is that there’s a lot of minute things you have to consider when it comes to “ranking”. Search terms, trends, search location, Google’s algorithm, page responsiveness, mobile first indexing, are just a few things to consider when working on SEO.

We love our clients, and we think you should too! This week we’re highlighting long-time client Morr Interiors, an interior design firm in Portsmouth, NH that focuses on contemporary style interior design, staging, and more.

One very interesting thing about SEO is the science that happens behind it. Whether it’s psychologically crafting content in a way that makes people click (i.e. clickbait), or it’s understanding how people navigate a page, understanding usability and the flow of any web page is important to crafting your perfect optimization approach. We were excited to read about this study by Nielsen Norman Group which tracked user eye movement on the search engine results page (SERP). A few years back, it was common to have ten blue-link results in a list. That required customers to read and examine what they…

Have you ever gotten a piece of mail, or an email, that looks like this?

If you communicate with a hasOptimization staff member regularly, you may have noticed that we recently added pronouns to all of our email signatures. You may be wondering why that is…and don’t worry, I’ll get there. First, though, I’d like to give you some background. What IS a pronoun, anyways? A pronoun is a word which stands in for a noun. It would be a little odd if you used someone’s name every single time you referred to them: “Jennifer has gone to Jennifer’s car to get Jennifer’s jacket because Jennifer is cold”. Strange, huh? “Jennifer has gone to her…

hasOptimization is proud to announce the launch of a new website for drain cleaning and unclogging service provider Dash Drains. Dash Drains is located in NH and serves NH, though has a partner in MA who operates in MA. This business owner came to us looking for help building their very first website. They needed a basic website which says what they do and how to contact them. We were happy to help! After providing the business owner with a few solid themes to choose from, we then went into modifying the colors, putting the logo into place, and making…

hasOptimization is proud to announce the launch of a new site for Peterborough, NH chocolatier Ava Marie Chocolates. Ava Marie Chocolates came to us with a simple request: they wanted to have a new look and feel for their website that was something a little more graceful, and they needed it fast before the crunch of holiday orders started to come in. Determined to lighten up their website to fall more in line with their brand, we set to work. With a tightened timeline, we did everything we could to oblige their request. As we built, we also restructured the…