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How to handle social media posting during a time of crisis

Posted by on June 1st, 2020

This year, although we have not yet lived through half of it, has already been one particularly rife with crises. Speaking from a global perspective: A global pandemic is an immense stressor on every single sentient being on this planet. Speaking from a US perspective: We are a young country, still fighting out who we are and who we want to be. Speaking personally: I have more thoughts and feelings about this than would fit here, but I am going to restrict this post to a very narrow topic, and that is how we handle business social media in a time of crisis.  When it comes to managing social media, it can be difficult to predict when an external problem may arise that you need to address on a business account, and this sometimes means making hard decisions under pressure. We like to give our clients the opportunity to address heavy issues on their social media channels, if desired, or allow us to handle them. If you’re reading this post, you’re probably wondering how best to handle social media right now. Here are some tips to help you make decisions, and avoid seeming out of touch or tone-deaf. 

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Please Welcome Social Media Manager Allyson!

Posted by on March 27th, 2020

Hiring in the world of COVID-19 2020 is, well, kind of a trip. Many companies are laying off staff, and here we are hiring. In many ways, this reflects hasOptimization’s relatively privileged position in this wild ride: We were already a fully remote company, focused on web-based marketing efforts. We will, ultimately, be able to weather this and come out in good shape. And in the meantime, we needed a Social Media Manager.

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Brand Altruism – What is it, and why do it?

Posted by on June 3rd, 2019

Hi, Morgan here! I’m the social media manager for hasOptimization and I’m here to tell you about the idea behind brand altruism. Every day, I do research, gather content, share posts, update social media, and more. Sometimes, the question comes up: “Why post a link to this site that doesn’t link back to my product?” or, “Why post to this blog when it is only half related to what we do?” The answer, you guessed it, is brand altruism.

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Upcoming Class: Marketing on Social Media

Posted by on October 16th, 2017

We’re happy to announce an upcoming hasOptimization training on Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? Online, so anyone can join! The web conference details will be provided to all participants in advance. You’ll just need a computer with an internet connection and speakers (ideally also a microphone, but it’s not mandatory). When is it? November 7, 2017. The class will run 10am-5pm EST with a break for lunch. What’s in the class? That’s a great question! Topics we cover include: What is social media and why do you need it? General principles of good social media strategy Choosing appropriate social networks for you Best uses and statistics for major social networks Building a social media toolbox Specific tactics for Facebook, Twitter, LinkedIn, Instagram, Pinterest How Much Does This Cost? This full day social media class is only $199 per person. Interested? This class has ended! Stay tuned for our next class sign up! Fine Print: In the event that we must cancel class due to underenrollment (fewer than three signups) or unforeseen circumstances, you can choose to apply your fee to the next session or receive a refund. Cancellations by the student prior…

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Upcoming Class: Marketing on Social Media, date TBD

Posted by on April 27th, 2017

We’re happy to announce an upcoming hasOptimization training on Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? This class will be held at a greater Manchester area conference room, exact location to be determined at this time. When is it? That isn’t set in stone yet, but we’ll let you know ASAP. The class will run 10am-5pm with a break for lunch. What’s in the class? That’s a great question! Topics we cover include: What is social media and why do you need it? General principles of good social media strategy Choosing appropriate social networks for you Best uses and statistics for major social networks Building a social media toolbox Specific tactics for Facebook, Twitter, LinkedIn, Instagram, Pinterest How Much Does This Cost? This full day social media class is only $199 per person. Interested? This class has ended! Stay tuned for our next class sign up! Fine Print: In the event that we must cancel class due to underenrollment (fewer than three signups) or unforeseen circumstances, you can choose to apply your fee to the next session or receive a refund. Cancellations by the student prior to start of class may be issued a…

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What social media service should I be using?

Posted by on January 31st, 2017

The internet is a wonderful place. Not only does it put the wealth of human knowledge at our fingertips, it means we can access all kinds of once previously not as readily available information. With a quick Google search, you can pull up everything about a business – right down to when they are open, contact information, location, and sometimes even most popular times. Social media helps that. It’s a great way to substantiate your business page and engage with customers and potential customers, share ideas, as well as gather comments and criticisms that can help your business grow. So which social media services should I be using for my business? The too long, didn’t read version of this post is: all of them. However, we know juggling a lot of social media services can be hard, complex, and sometimes even time consuming (that’s what we’re for, anyway. We have it down to a science). If you’re doing it yourself or plan on dabbling in social media a bit to get a feel for it, it might not be very effective for you to be on all social media channels, so let’s break it down for you. Google+ (Google Plus) Who should have it: Everyone, regardless of business type. Long explanation: Google+ is a social media service launched by Google, as the name implies. Information found on Google+ Business Pages will show before anything else when a Google search query is sent, especially for brick-and-mortar locations. This means that before you…

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Upcoming Class: Marketing on Social Media, February 18

Posted by on December 29th, 2015

Hear ye, hear ye! The first hasOptimization webinar of the new year will be February 18, pending enrollment. The subject: Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? Everywhere! We use Google’s screensharing service to deliver this class anywhere in the world. How does this all work? Class will run 10am to 5pm via webinar. All you need is a computer, access to the internet, and a microphone/speakers. If you don’t have a Google account, you’ll need one of those as well–it’s easy and free. We need a minimum of three people to run the class, and will cap it at about six so that everyone can get their questions answered. What’s in the class? That’s a great question! Click here to download the syllabus in PDF. The short version: This class is focused on taking your marketing knowledge and applying it to social media settings. We cover marketing basics in the context of social media, choosing where to focus your efforts, good posting practices, and more. How Much Does This Cost? This full day social media class is only $149 per person. Interested? This class has ended! Stay tuned for our next…

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#HowToHashtag : A Guide to Hashtag Basics

Posted by on December 15th, 2014

Today’s blog post is by Social Media Rockstar Aimee Cozza! Take it away, Aimee! So what are these weird things known as “hashtags”? I’m sure you see them often enough… They’re the things with the pound symbol before them. Like you might see, #mylife on Twitter. Hashtags DO serve a purpose, despite how liberally some people may use them (stylistically, that is). Hashtags are like keywords–they are a way to group and find similar topics on Twitter, Facebook and other social platforms. For example, if you post an item such as “Hello world! #tweet” anyone who searches on that platform for “tweet” or clicks on the hashtag #tweet (you’ll notice they’ll automatically turn into links when you type them), the user will be able to see anything anyone has ever posted under that hashtag. This way people can search and find content relative to what they want and what they would like to learn or read about. There are a couple of things to note with hashtags. Hashtags can be acronyms such as #smh (which means ‘shaking my head’), can be one word like #wordpress, or can be more than one word, like #drivingonthehighway. Most major social media outlets like Facebook, Twitter, and Google+ will not allow spaces in multi-word hashtags. For example, you can post #MyHouse or #myhouse, but you cannot post #my house. Basically you want to make sure when you’re using hashtags that they are relevant to the content you are posting. There are a few ways to…

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Client Profile: Pellé Medical Spa

Posted by on January 9th, 2014

Pellé Medical Spa is a premier medical aesthetics center located in Manchester, NH. They specialize in state-of-the-art laser and light-based treatments for wrinkle reduction, skin resurfacing and hair removal, among other things. The spa also offers beauty solutions such as dermal fillers, Botox®, and facials performed by medical professionals. Pellé aims to offer the latest in skin care products and therapies tailored to each client’s needs. I came to know Pellé’s President, Charlie Morgan, through another client of mine, June Trisciani of j. ellen Design, LLC. Charlie Morgan is an accomplished businessman and has an impressive track record. He has aided in the development of several subdivisions in Northern MA and is the owner of Morgan Self Storage and Founder/CEO of Morgan Records Management. Charlie was intrigued by the role of laser technology as a key component in tattoo removal. This led him to discovering the broad applications of lasers today and led to the creation of Pellé. Charlie’s goal was to make Pellé a destination medical spa in the heart of Manchester, but having a luxurious facility, the latest technology and experienced staff wasn’t going to cut it. Pellé needed a web presence to reach a wider audience and to build its clientele. hasOptimization helped Charlie and Pellé every step of the way. We built Pellé a sleek and elegant, easy-to-navigate website from the ground up. Our graphic designers worked to give the website a calm, relaxing feel, while we worked to write optimized content for each webpage on Pellé’s site. We’ve also helped Pellé…

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Client Profile: j. ellen Design, LLC

Posted by on September 30th, 2013

j. ellen Design, LLC is a local interior design firm based out of Manchester, NH. The owner, June, provides a full range of residential and commercial interior design services and is dedicated to working collaboratively with you, your architect, builder, or other trade professional to create beautiful spaces suited to your personality and individual style. j. ellen Design can provide expert guidance to help you through the overwhelming array of choices involved in a design project. Whether you need help with a small design project–like picking the right color to paint a room–or a full house or business design, j. ellen Design, LLC is there to help. I know June Trisciani, the owner of j. ellen Design, LLC through my local business networking group. Soon after we met, we began discussing improvements June wanted to make to her website. We redesigned June’s website to match the look of her excellent logo and business cards (created by our good friend Susan at Sandpiper Artisans), and optimized the content on June’s site so that she is more easily found in the search engines. We’ve also helped June to develop her online presence in other ways, including social media. June is fabulous interior designer and a genuinely friendly person. What better way to showcase this than social media? We’ve set up a several of June’s social media profiles, got her started in email marketing, and aided her in launching her new blog. June is truly a pleasure to work with, and has even introduced…

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