Introducing Andrew!

Posted by on May 16th, 2014

hasOptimization is pleased to announce that we’ve hired an Online Marketing Manager. His name is Andrew Pezzuto, and you can learn more about him here, on our new staff page! Andrew is a snappy content writer, a baseball fanatic, and likes to crank dubstep in the hasOptimization offices while he’s working. And we’re okay with that! If a working environment with a constant supply of snacks, permission to kick your shoes off while working, electronica on Pandora most of the day, and a super flexible schedule with work-from-home permission sounds up your alley (oh, and you have to have SKILLZ,…

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Client Profile: Pellé Medical Spa

Posted by on January 9th, 2014

Pellé Medical Spa is a premier medical aesthetics center located in Manchester, NH. They specialize in state-of-the-art laser and light-based treatments for wrinkle reduction, skin resurfacing and hair removal, among other things. The spa also offers beauty solutions such as dermal fillers, Botox®, and facials performed by medical professionals. Pellé aims to offer the latest in skin care products and therapies tailored to each client’s needs. I came to know Pellé’s President, Charlie Morgan, through another client of mine, June Trisciani of j. ellen Design, LLC. Charlie Morgan is an accomplished businessman and has an impressive track record. He has aided in…

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hasOptimization hasThankfulness

Posted by on November 27th, 2013

It has been a truly phenomenal year here at hasOptimization, and we are deeply grateful to the clients, friends, teammembers and collaborators who have helped make it such a banner year. A few of these people bear special mention: Client, friend and collaborator June Trisciani of j. ellen Design, whose referrals and testimonials have launched so much new business. Client/friend/collaborator Susan Englert of Sandpiper Artisans Graphic Design, whose services and referrals are always top notch. Team member Haeleigh Hyatt, without whom we could not have done the volume of business we’ve done this year. Team member Holly Mathison, who has…

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Client Profile: Sans Stress Massage

Posted by on November 14th, 2013

Sans Stress is the private massage therapy practice of nationally certified massage therapist, Cat Stolz, LMT. Cat graduated from New Hampshire Institute of Therapeutic Arts’ comprehensive massage therapy program and has put this knowledge to work with her custom 45, 70 and 90 minute massage sessions tailored to meet clients’ individual needs. She enjoys providing relaxation and therapeutic massage services to people in the Somerville, MA area, and even offers portable chair massage services for the workplace or for special events. Before Cat studied massage therapy, we both went to Smith College in Northampton, MA, where we became good friends….

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WordPress Editing and Publishing Basics

Posted by on October 22nd, 2013

Creating and editing website pages may seem like a daunting task for those of us who are a little less tech savvy. Fortunately WordPress makes this task easy. If you can edit a Word document, you can certainly edit a webpage or blog post on a wordpress site. Start by logging in to your website. You can do this by going to (replace “yoursite” with your real domain name) and entering your WordPress username and password. You are now on your site’s Dashboard. There is a menu to the left where you will see options like posts, media, links, pages, etc….

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Client Profile: j. ellen Design, LLC

Posted by on September 30th, 2013

j. ellen Design, LLC is a local interior design firm based out of Manchester, NH. The owner, June, provides a full range of residential and commercial interior design services and is dedicated to working collaboratively with you, your architect, builder, or other trade professional to create beautiful spaces suited to your personality and individual style. j. ellen Design can provide expert guidance to help you through the overwhelming array of choices involved in a design project. Whether you need help with a small design project–like picking the right color to paint a room–or a full house or business design, j….

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Client Profile: Antonia Designs

Posted by on September 23rd, 2013

Antonia Designs is the Washington DC based company of graphic designer Antonia Balazs. Antonia Designs works with individuals and businesses, striving to create custom designs that harness each client’s vision. Antonia prides herself on listening to her clients to capture their ideas on paper. Whether you have a clear vision or are struggling to express an idea, Antonia Designs is there to listen and understand, helping you articulate your ideas. What kind of occasion would you use custom graphic design for? Any! While Antonia does a lot of her design work for engagements, bridal showers and weddings, custom graphic design…

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Client Profile: Central Lakes Region Movers

Posted by on August 22nd, 2013

Central Lakes Region Movers is a family owned and operated moving company based out of Belmont, NH. Central Lakes Region Movers specializes in both commercial and residential moves, to move your home or office with minimal fuss. Owner Sean Malone is a high school classmate of mine and took over the family business in 2011, after many years of experience. Moving can be a very stressful time in your life. Central Lakes Region Movers works to make your move as easy as it can be. They offer a variety of services, catering to your specific needs. In addition to commercial…

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Client Profile: 11Bravos

Posted by on July 29th, 2013

We’d like to take a moment to introduce a few of our clients–without them, hasOptimization wouldn’t exist! So our clients are a very key part of who we are. Today, we’re introducing 11 Bravos. 11Bravos is an online military gifts store, specializing in infantry pride gear. They sell a variety of products, from key chains, glassware and travel mugs to a wide variety of clothing and wood carvings. Whatever military pride gear you want, you can bet they’ve thought of it. New items are being added daily. One popular item from the store: Their Keep Calm and Return Fire Shirt…

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Perceived Need, Marketing, and the Diamond Monopoly

Posted by on June 12th, 2013

I read an article this week that got me thinking: What is the job of marketers? Read the original article here The article is looking at the rise of the diamond engagement ring, as orchestrated by De Beers in the 1930s. The De Beers diamond marketing ploy may have been the best-ROI (return on investment) marketing campaign ever, launching a global monopoly and changing the face of marriage proposals forever. In effect, they created a market where there was none; created a need where there was none; created a monopoly and generated demand by controlling supply. Today, ‘engagement ring equals…

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