Optimization Blog | SEO, UX, SMM, Analytics & Business - Page 25 of 27


Q&A: How to Get Your Facebook Reach Back

Posted by on November 16th, 2012

Q: OMG Facebook changed things and my reach has gone down the toilet and no one is seeing my posts and Facebook wants me to pay for Promoted Posts but I can’t afford it and this is killing my business! How can I get my Facebook Reach back without paying for Promoted Posts? –Posts Aren’t Getting EdgeRanked A: Okay, PAGE, calm down–it’s going to be okay. This article does an excellent job of debunking the issues surrounding Facebook’s latest changes. Here’s a quick recap: Facebook has historically NOT shown you all the posts of all the things in your news feed, even…

Read More

October News & Updates: Stepping It Up

Posted by on November 10th, 2012

Just a bit late! September was a busy month personally, with a couple of weddings and every weekend booked solid. I’ll admit, blogging fell through the cracks, and here I am realizing that I didn’t post any new blog content in October. October found me partnering up with DSD Media Marketing, a great little company focusing on producing top notch video content at reasonable prices. Rhiannon at DSD thinks everyone’s website deserves a testimonial video or other video content! I’m looking forward to working with them, because they’re like the puzzle piece to my work. I do SEO, UX and…

Read More

Site Launch: Antonia Designs

Posted by on September 10th, 2012

It’s always a good day when I get to announce the launch of a new website, and this one has been a long time coming. The development of the Antonia Designs site has been plagued with vacations, indecision, and last minute changes as Antonia and I struggled to realize her vision within her budget. Ultimately I learned a lot in the process, which is always a good thing for me. The web is in no way static, and new solutions and options are always appearing when you least expect them. This was, for example, the first site that I built…

Read More

August News & Updates

Posted by on August 16th, 2012

July was a very busy month! I joined a BNI group, which has been great for networking and marketing my business but has taken up a decent chunk of time. I’m also near-launch on a new website, organized a pretty smashing advertorial for a client who composes custom wedding music, and have been working on site reviews and new business development. I’m excited about working with some very interesting new people! In other words, writing on my own blog has been the least of my concerns. This month, I’m focusing on new business development while completing the aforementioned site launch,…

Read More

WordPress 3.4.1

Posted by on July 3rd, 2012

WordPress 3.4.1 appeared on most of the WordPress sites I work with over the last couple of weeks (this site included!). It brings with it a number of great new features, including: Live Preview for themes. This is going to make theme changes SO much less painful–you’ll be able to customize the new theme via the CMS before you launch it, reducing the ‘growing pains’ awkwardness of not having your theme look perfect on launch. Flexible headers: one annoyance I run into pretty often when working on a lightly customized theme is that the header size has to be changed…

Read More

Human Computer Interaction

Posted by on June 3rd, 2012

Today, I started taking a course in Human-Computer Interaction. This is an area of great interest to me, and something I wish I had spent more time on in college, particularly given what I ended up doing after college. Hindsight is of course 20/20! I’m just now working through the introductory section of the course, so I’m sure I will have a lot more to say about the material in the future, but for now the most interesting thing about this course is that it is entirely online, in video format. It’s part of a new online course format developed…

Read More

Networking, Cards & Other Good Things

Posted by on May 31st, 2012

Business news time! Tomorrow, I’ll be at a networking meetup in Manchester. Thanks to Schall Creative for the invite. Looking forward to meeting other small businesses in central NH, and hopefully some new potential clients! I’d love to work with more NH business. At long last, I have some proper business cards! After much procrastinating and waffling about design and styling, I just did it. Unfortunately, I’m going to have to have them reprinted due to a printing error, but the information on them is accurate and that’s the most important thing (phone number removed in this image). One of…

Read More

When a Problem’s Not a Problem

Posted by on May 9th, 2012

I had the opportunity today to fix what appeared to be a big, ugly, wasteful problem in a very simple way, and I have to say: There are few better feelings in my line of work. In brief, I had a client whose Adwords data was not coming through into Analyics, leaving me and the PPC lead with no real information as to which ads were most effective. Never having encountered the issue before, I was at a bit of a loss as to what to do. Most of the time, this data passthrough happens fairly automatically. I’m still not…

Read More

Small Business Marketing: Think Local

Posted by on April 30th, 2012

My favorite projects to work on are small business clients from my hometown area. Why? Well, I’m from a small town (Canterbury, NH) and live in a small city (Concord, NH), and when you grow up in small communities you understand the value of local communication. I’ve also lived in the big city (Los Angeles, CA) and the contrast between small business marketing there and small business marketing here in Concord is stark. Small business in Concord, NH is interdependent. There is less competition, and more incentive to cooperate with your fellow small business next door or down the street….

Read More

Positivity Week

Posted by on April 26th, 2012

AKA: Self Induced Cognitive Behavioral Therapy. Sorry, is my psych degree showing? I noticed today that I haven’t updated my blog in well over a week, which I try to avoid doing. I like the exercise of writing, if nothing else. Anyways, I haven’t updated recently because, as usual, I’ve been insanely busy. However, I have been doing something unusual: I’ve been making a distinct effort not to complain about my level of busyness. I will fully admit to being the person who uses Facebook as a personal venting space (and there’s a good reason why my personal Facebook is…

Read More