Optimization Blog | SEO, UX, SMM, Analytics & Business - Page 23 of 28


Upcoming Class: Marketing on Social Media, February 18

Posted by on December 29th, 2015

Hear ye, hear ye! The first hasOptimization webinar of the new year will be February 18, pending enrollment. The subject: Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? Everywhere! We use Google’s screensharing service to deliver this class anywhere in the world. How…

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Image Attribution and You – Keeping within Copyright

Posted by on October 29th, 2015

What does it really mean when you use someone else’s image without copyright credit? An important aspect of social media management is understanding your usage of images. Images are an important tool when it comes to promoting yourself; people are often times very visual and are drawn to articles with images, as well as posts on feeds that have images versus posts that don’t. The thing with images is that you can’t use any old image you find on the web. To do so can be social media suicide. I remember a case of a restaurant that was soon to…

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Site Launch: Antonia Designs’ New Look

Posted by on March 19th, 2015

hasOptimization is pleased to announce the launch of a new look for Antonia Designs, a graphic design specialist in Washington, DC. Antonia has been a longtime client of hasOptimization, and we were thrilled to take over the task of creating a new, sleek website that accurately conveyed Antonia’s design aesthetic and skills. The original site was a quick “first site special” lightly customized WordPress template with a highly constrained budget. The ideas and content were there for Antonia to have a great website, but the design didn’t reflect Antonia’s “bespoke vision”, as her tagline implies. A few years (and a few…

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Site Launch: Ambrogi Law Office’s New Look

Posted by on January 6th, 2015

hasOptimization is pleased to announce the launch of a new look for Ambrogi Law Office, an elder law specialist inManchester, NH. The Ambrogi project is yet another collaboration with 2DiFore Marketing. We took them off an old, outdated, ultra-basic site and put them into a new look on WordPress–more usability, better SEO, and a crisp new look to go with it. The Ambrogi team was careful and precise about everything to do with their new site–which I’m sure is an attitude they also bring to their own work. Working with the women of Ambrogi Law Office reminded me a great…

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#HowToHashtag : A Guide to Hashtag Basics

Posted by on December 15th, 2014

Today’s blog post is by Social Media Rockstar Aimee Cozza! Take it away, Aimee! So what are these weird things known as “hashtags”? I’m sure you see them often enough… They’re the things with the pound symbol before them. Like you might see, #mylife on Twitter. Hashtags DO serve a purpose, despite how liberally some people may use them (stylistically, that is). Hashtags are like keywords–they are a way to group and find similar topics on Twitter, Facebook and other social platforms. For example, if you post an item such as “Hello world! #tweet” anyone who searches on that platform for…

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New Client, New Website: Colonial Printing in Manchester NH

Posted by on December 9th, 2014

At hasOptimization, we love the small local business. We ARE a small local business, after all! So some of our favorite clients to work with are always the small companies that give NH towns their flavor and depth. This past weekend included the lesser-known sibling of Black Friday and Cyber Monday, Small Business Saturday. So this seems like appropriate timing to honor one of our newest small business clients, and newest website launches, Colonial Printing. Colonial Printing is located in Manchester, NH, on Middle Street not far off Elm. They’re not just a small business, they’re a family-owned business, which is…

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New Website Launch: Catholic Medical Center Emergency Management

Posted by on October 28th, 2014

We recently completed launch of Catholic Medical Center’s Emergency Management ‘micro’ site, in partnership with 2diFore Marketing. This might be our first ever .org launch! CMC was looking to develop a small site for sharing emergency preparedness and disaster management information. We partnered with 2diFore to create a simple, easily-edited WordPress site that retained the basic branding of the (well-respected) Catholic Medical Center hospital. In addition to providing the development for the site, including theme development, database setup, and content management and setup, hasOptimization also provided a member of the CMC team with a training session on how to manage…

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Much Overdue Announcements: Website Refresh for Home Air Plus

Posted by on September 17th, 2014

I need to make a super-overdue announcement. We launched a really fantastic, long in the making website refresh for Home Air Plus several weeks ago and have been so busy we didn’t get around to posting about it. So here’s Home Air Plus before: And here’s the new and improved version! You can click through to see it live. Owner Bob Bartlett is a member of the same networking group as hasOptimization, and was very particular about what he did and didn’t want for his new website. That’s always a challenge, but it’s one we’re very willing to rise to,…

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New Website Announcement: RaTS Business Consulting

Posted by on August 5th, 2014

Today we’re pleased to announce the launch of RaTS & Affiliates’ very first website. While we are excited about ALL of our new site launches, there’s something particularly fun about launching a business’ first ever website. RaTS founder Mark Lewis is a member of our BNI networking group and an all-around good guy, with many years of experience as a business consultant and franchising expert. He rightly realized that while he may be a traditional, face-to-face networker (and we’d never deny the power of the in-person connection!), the world has gone digital and it was time he did, too. We…

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Client Profile: 2diFore Marketing Solutions

Posted by on June 24th, 2014

Here at hasOptimization, we love all our clients! But there’s a special place in our heart for Dianne Beaton of 2diFore Marketing Solutions. Dianne is not only a client, she’s a partner–and a friend! I met Dianne last year through another fantastic partner, Susan Englert of Sandpiper Artisans Graphic Design, whose design skills have influenced many of the websites we build. Dianne was looking for someone to be the go-to SEO, web development and web maintenance contractor for her full-service marketing firm, and Susan knew that hasOptimization could fill those shoes. We began working with Dianne on SEO content updates…

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