It’s time for another marketing roundup! Here are some things that have been happening in the digital marketing world over the past month.

The Social Media App Formerly Known as Twitter Continues its Meltdown

The social-media-app-turned-personal-ego-project that used to be called Twitter continues to be in the news for all the wrong reasons. First, they announced a plan to remove meta data from displaying on external articles (sharing only the featured image, and not the url or meta description)—raising concerns about security and much, much more. 

Then, because that wasn’t enough, last week they unveiled a new privacy policy (going into effect at the end of September) which suggests that you’re going to have a lot less privacy than before if using the app. They will be taking more data and using it in more ways, including sharing with “partners” (presumably advertisers); in addition they may begin collecting biometric data.

While security has its limits when working with apps like these, we seem to be hitting a new low here, and cybersecurity experts are expressing their concerns. 

LinkedIn Revamping the Look of their Newsletters

Newsletters are one of the most popular features on LinkedIn, and they are a unique element to a site that in other respects feels a lot like Facebook. Their upcoming refresh to their newsletters involves some changes that seem like they may offer some improvements, such as allowing you to host multiple newsletters, which is a great option for those who have multiple audiences that may have different interests.

Pinterest Beefs Up Safety

While Pinterest has waxed and waned over the years, it has remained relevant in certain communities, and has been trying to increase its share of younger users. They have made some changes to their security that are primarily designed for teens, but have some benefits for all users. One element in particular is the ability to manage your followers, which can help if you find yourself overcome by spam accounts.

YouTube Shared a New Statement on its Approach to AI

A lot of recent updates about AI are really depressing, particularly when it comes to the impact of AI on artists and creatives. YouTube released a statement discussing its approach to AI, and amazingly, ethics seems to be an important element of how they are approaching this. While it’s hard to say how this will play out, at the very least, it’s refreshing to see a large tech company addressing the ethical concerns that come with AI, and the disproportionate effects they have on artists. Consider us cautiously optimistic but still a little cynical, here.

Remember Threads?

Yeah, we kind of forgot about it too. Meta’s meteoric launch of Threads was accompanied by an equally epic crash in users. Meanwhile, the app that was initially touted as a mobile-only app has begun a soft launch of a desktop version, presumably in hopes of expanding its user base. However, it seems that they haven’t addressed many of the concerns that have been brought up about the app, so buyer beware!

Want to learn more about how we can help you keep abreast of social media and digital marketing trends that will impact your business? Contact us to see what kinds of services might be a good fit for you!

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