Blog

It’s time for another roundup! We tackle a few key changes in marketing that happened over the past month so you’re in the know. Take a look at what’s going on recently:

We’re excited to announce the launch of the new website for the Reproductive Freedom Fund of New Hampshire (ReproFund), which provides information and funding for abortion access.

A little bit of everything is happening in the world of tech, from CMS changes to new features and updates. Check out the latest ongoings that have been happening in the marketing world!

Everyone who reads the hasOptimization blog knows that I make no apologies when it comes to how hard I drag web hoster GoDaddy for their web hosting offerings, whether it comes to their price gouging for SSL certificates, charging for services that don’t actually do anything, their poor security, or any variety of shady business practices they have. However, I’ve never been public on the blog about my dislike of Bluehost as a registrar and a web hoster. Based on my experiences with Bluehost, I’d never recommend them to anyone.

Bloat can happen to anyone and strike at any time – often times when we are most unaware! But when you get the dreaded email from your hosting company about how you’re about to hit your hosting limit, you’re probably asking how or why this is happening to your WordPress site. 

DNS, short for domain name system, can be really hard to wrap your brain around, but is an integral part of the way websites work. If you’ve ever been confused about DNS, DNS records, or DNS management, I hope to clear up any confusion you may have about how it works. Let’s break down what DNS is, and how it serves a website.

Listen, I know you really love that handwriting font. You think it’s cute, and you think that it brings a level of personalization to your website and your branding… A bit of whimsy, perhaps. It’s less… Well, less structured than a traditional serif or sans-serif font. There has been research to suggest that utilizing handwritten fonts can increase sales. In some cases, I’d agree with you! I use what could be considered a “handwriting font” on my personal website, a font called “Permanent Marker”, which invokes a feeling of someone writing with permanent marker. But these loopy, curvy, handwriting fonts…

I’ve done a few blog posts regarding RSS feeds and email marketing, including how to send out a freebie campaign, and how to set up a custom RSS feed, as well as how to include featured images in your MailChimp RSS campaign. While these tutorials are helpful, it helps to understand what RSS is and how it can assist you, and then go through a basic setup for hooking RSS into your email marketing campaigns. Well, I’m here to teach you just that!

In 2022, it’s getting easier and easier to make fun and attractive graphics for your brand. Twenty years ago, making these sorts of graphics required an in-depth knowledge of graphic design, composition, color, and not to mention expensive software like Adobe Photoshop and Adobe Illustrator. Nowadays, free solutions exist like Canva, where you can quickly and easily create graphics in any manner of style, size, and color. Canva’s library of available fonts, graphical elements, animations, and even templates make designing these visual assets a breeze. It’s not quite a leap to think that you could create a free, beautiful looking…

A couple of months ago, something funny happened. Facebook went down. Along with it went a vast network of carefully honed and widely spread social media services, including Instagram and WhatsApp. What actually happened to bring down the social media giant was kind of a small blunder of astronomical proportions, with far reaching consequences that left the network down for almost a full day. Funny to some, it was actually massively detrimental to others — people looking to run sales, or announce products on social media. For a lot of business owners, it was a massive wake-up call: don’t put…