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It’s time for another roundup of what’s new in digital marketing, social media, and more!

While ADHD is often represented by stereotypical children who can’t sit still, it is a lifelong condition that affects how people process information (among other things). This means that digital content—already often designed for a short attention span—can be a real struggle for people with ADHD. The good news? ADHD-friendly content tends to be internet-friendly content. By making your content more accessible for people with ADHD, you are making it more successful as well. Here are seven tips to help make your digital content (blogs, ads, social media, etc.) more ADHD friendly! #1 Be concise Old-school SEO advice said you…

In our monthly marketing news roundup, we highlight some recent news in the world of digital marketing, social media marketing, SEO, and more! Find out how updates in social media algorithms may affect your digital marketing strategies, prepare your small business for changes and updates, or just keep up to date on some of the things that are happening in this ever-changing field.

Let’s face it – much of the internet is not accessible. In the past, we’ve gone over how to make social media more accessible for people who use screen readers, but how do you make your social media content more accessible for a neurodiverse audience? In honor of Autism Acceptance Month, we’ve compiled some advice from people who are neurodivergent to give you some tips on how to create more accessible social media posts. Many of these changes can make your content more readable and enjoyable for everyone – not just your neurodivergent readers!

Is going viral worth it? Going viral is very exciting, but do those big spikes in engagement actually lead to more overall traffic? In this blog, we’ll take a look at a few of our recent viral posts and weigh the pros and cons of their impact on our social media following. Read on to learn whether or not it’s worth trying to go viral and how it can influence your business’s social media marketing.

If you’ve been posting on social media for a while you know the feeling you get when you come up with an exciting topic. The post almost effortlessly flows from your fingertips to your audience and that’s it, that was easy. But what about those times when inspiration doesn’t hit and you don’t have much to say? Everyone has those moments, even us! We want to share our tricks at hasOptimization to help you post on social media when there is nothing to post.

This year, although we have not yet lived through half of it, has already been one particularly rife with crises. Speaking from a global perspective: A global pandemic is an immense stressor on every single sentient being on this planet. Speaking from a US perspective: We are a young country, still fighting out who we are and who we want to be. Speaking personally: I have more thoughts and feelings about this than would fit here, but I am going to restrict this post to a very narrow topic, and that is how we handle business social media in a…

Hiring in the world of COVID-19 2020 is, well, kind of a trip. Many companies are laying off staff, and here we are hiring. In many ways, this reflects hasOptimization’s relatively privileged position in this wild ride: We were already a fully remote company, focused on web-based marketing efforts. We will, ultimately, be able to weather this and come out in good shape. And in the meantime, we needed a Social Media Manager.

Hi, Morgan here! I’m the social media manager for hasOptimization and I’m here to tell you about the idea behind brand altruism. Every day, I do research, gather content, share posts, update social media, and more. Sometimes, the question comes up: “Why post a link to this site that doesn’t link back to my product?” or, “Why post to this blog when it is only half related to what we do?” The answer, you guessed it, is brand altruism.

We’re happy to announce an upcoming hasOptimization training on Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? Online, so anyone can join! The web conference details will be provided to all participants in advance. You’ll just need a computer with an internet…