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hasOptimization is proud to announce a new site for client B. Burton Custom Decor, LLC. B. Burton Custom Decor is a design studio out of Manchester, NH that focuses on interior stylings such as furnishings, custom drapery, custom lighting, and more. This client sometimes works in conjunction with our other longtime client j. ellen Design, LLC, and shares office space with her. Barbara, the owner and lead designer of B. Burton Custom Decor, came to hasOptimization looking for a brand new site build. She did not have an existing site, and was limited on content she could offer up on…

hasOptimization is proud to announce the launch of another new site. Progressive Spine & Rehab is a Manchester based chiropractic office that offers massage therapy, physical therapy, chiropractic therapy, and more. Progressive Spine had recently undergone an owner change. Originally known as Merrick Spine Center and owned by Dr. John Merrick, the company became Progressive Spine and Rehab under new owner Dr. Eric O’Connell. Since the old website was reflective of the old name, Dr. O’Connell needed a new website to show the change in ownership as well as improve SEO and usability. hasOptimization drafted up a few template ideas…

hasOptimization is proud to announce the new website redesign for our client Steel Wood Construction. Steel Wood Construction is an independent contractor serving Southern New Hampshire. Owner Bill Roy was looking for a new website that would help him generate traffic and potential leads. The old Steel Wood Construction website was a WIX site built website (remember the old WIX site for Tucked In Organics?). The previous site was built so long ago using a Flash builder that the WIX editor no longer supported the design and asked for the site owner to redesign the website in their new editor. While…

hasOptimization is proud to announce the new look of the Exeter River Co-Operative. This community owned property in Exeter, NH was looking for a new, responsive web design to help them get into 2016. The old web design was a basic HTML page. While basic HTML is great for load times, it does not afford the flexibility of a mobile theme and can be hard to navigate on small screen devices. The Exeter River Co-Op site had a lot of information on it that wasn’t necessarily organized in a way that was too easy to find. They had notices, social…

hasOptimization is pleased to announce a launch of a new look for client Kelly Interior Painting, an interior painter out of Southern New Hampshire who was looking for a fresh, new website. Mark Kelly, owner of Kelly Interior Painting, did an incredible job painting the hasOptimization office, and we knew Mark needed a new website that looked as good as the work he was selling. The Kelly Interior Painting website was an old HTML website, with a bit of a dated look and poor mobile capabilities. The original page was built with a basic GoDaddy site builder, which has limited use when…

hasOptimization is pleased to announce the launch of a new look for Antonia Designs, a graphic design specialist in Washington, DC. Antonia has been a longtime client of hasOptimization, and we were thrilled to take over the task of creating a new, sleek website that accurately conveyed Antonia’s design aesthetic and skills. The original site was a quick “first site special” lightly customized WordPress template with a highly constrained budget. The ideas and content were there for Antonia to have a great website, but the design didn’t reflect Antonia’s “bespoke vision”, as her tagline implies. A few years (and a few…

hasOptimization is pleased to announce the launch of a new look for Ambrogi Law Office, an elder law specialist inManchester, NH. The Ambrogi project is yet another collaboration with 2DiFore Marketing. We took them off an old, outdated, ultra-basic site and put them into a new look on WordPress–more usability, better SEO, and a crisp new look to go with it. The Ambrogi team was careful and precise about everything to do with their new site–which I’m sure is an attitude they also bring to their own work. Working with the women of Ambrogi Law Office reminded me a great…

We recently completed launch of Catholic Medical Center’s Emergency Management ‘micro’ site, in partnership with 2diFore Marketing. This might be our first ever .org launch! CMC was looking to develop a small site for sharing emergency preparedness and disaster management information. We partnered with 2diFore to create a simple, easily-edited WordPress site that retained the basic branding of the (well-respected) Catholic Medical Center hospital. In addition to providing the development for the site, including theme development, database setup, and content management and setup, hasOptimization also provided a member of the CMC team with a training session on how to manage…

Creating and editing website pages may seem like a daunting task for those of us who are a little less tech savvy. Fortunately WordPress makes this task easy. If you can edit a Word document, you can certainly edit a webpage or blog post on a wordpress site. Start by logging in to your website. You can do this by going to www.yoursite.com/wp-admin (replace “yoursite” with your real domain name) and entering your WordPress username and password. You are now on your site’s Dashboard. There is a menu to the left where you will see options like posts, media, links, pages, etc….

Over the last couple of weeks, I’ve been talking about blog organization. I’ve covered why you should bother organizing your blog, the basics of setting up your blog, and today I’m covering the ever misunderstood Categories and Tags. Categories Categories are the filing cabinets of the blog. You should define a reasonable set of categories that do not overlap, are not overly specific, and will cover most if not all of the content you plan to have on the blog. Six to ten is plenty for the majority of blogs, and it’s often good to define only a couple of…