Blog

Where did Facebook post scheduling go?

Posted by on October 21st, 2019

If you manage a single page or a small handful of pages on Facebook, you may have noticed something has gone missing the past few weeks. We’re here to help solve the mystery of the missing post scheduler on Facebook.

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Calm Down, Internet: Facebook’s New Changes

Posted by on July 22nd, 2019

Yesterday I came across an interesting post in a group I am part of. This post linked to another post on a forum, which described various ways that Facebook is going to be changing. Basically the post, which can be viewed here, said “a friend of mine was at a place and this is what they believe they heard”.

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What is the Facebook Algorithm and how does it work?

Posted by on March 11th, 2019

Chances are, if you’re on the web in 2019, you have heard of the dreaded algorithm. Facebook is not the only social media channel that utilized “the algorithm”… Subsidiary Instagram also utilizes “the algorithm” over recent posts. Twitter has also begun to adopt the same idea, and other social media programs are falling into line as well. While many of us hate the algorithm (us included; give us a most recent posts timeline!), unfortunately it has become a bit of “web standard”. Understanding how the algorithm works is one way to ensure that you can try to create the very best content and maximize your visibility.

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How Do I Add Users: Yelp, Facebook, Google My Business & More

Posted by on August 9th, 2018

One ever-changing situation on social media is that we are often granting access to other users to allow companies (like hasOptimization!) and other people to manage our products for us. Many social media platforms allow you to add users, administrators, managers or otherwise in an easy, straightforward way. However, getting to those access points to actually add people can be confusing. But don’t worry — we’ve got you! Please note that this information changes CONSTANTLY, so this is accurate as of the publication date but could change at any time. Why add a user? The quick and easy answer is you’re not sharing your main, administrative account details with everyone you meet that needs to get a job done. You can also attribute certain things to a user (Who made that post? Oh, Aimee did.) and limit the abilities of a user (say you want them to publish posts but not edit your page information, there are often user types for that). We always suggest inviting additional users rather than sharing your main username and password, though it is not possible across all platforms at this time. We’re covering how to add users to some of the most common account types we handle. Jump directly to: How to Add Users to a Facebook Page (Normal users, not Business Manager) How to Add Yelp Business Users How to Grant Access to a LinkedIn Company Page How to Add Users to your Bing Places Listing How to Add Users to Google My Business How to Add…

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Social Media: Casting a Line vs. Casting a Net

Posted by on April 9th, 2018

When taking on new clients for social media management, we often have to sell ourselves on a few points and convince our clients that we are working in their best interests. One of the biggest things we have to sell our new clients on is when we’re coming up with topics to post about, that they need to cast a broad net and develop into “halo” topics that can envelop their brand.

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Reviews: What to do and what not to do

Posted by on March 27th, 2018

One of the biggest sticking points when it comes to small business is reviews. While we have guides on what to do with bad reviews, and guides on how to ask for reviews, we need to also talk about the importance of reviews, especially when it comes to running a small business. Why are reviews so important? Reviews can make or break a small business. Online reviews are now “word-of-mouth” advertising on the internet. When you Google a business, often times you will see an aggregate of Yelp, Facebook, and Google reviews, showing off blurbs from reviewers as well as a star review (up to five stars). The problem is that most people don’t think to review a business unless they have a problem. That means if they ran into an issue, or were dissatisfied with their service, then someone will go out of their way to leave a review — usually negative. One negative review — and it being the only review — can tank a small business quickly. The thing is that it doesn’t give us a clear picture of this business. One single star review can look really bad, but say the customer was in the wrong or the company usually gives perfect, polite service every other time. You wouldn’t know this just from judging off of the one-star review. Because of this, we need to tap into every available opportunity to ask for reviews and try to get our good customer service to outweigh our bad customer service. Do Ask for…

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Calm Down, Internet: Facebook Moving Page Posts from Newsfeed

Posted by on November 3rd, 2017

Recently, my newsfeed was blowing up with people who were very concerned over news articles stating that Facebook was “moving non-promoted posts from the general news feed”. Rightly so if you were to read a headline like that. If you’re a small business or a business that relies on word-of-mouth or social media to sell things without dumping a ton of money into advertising (say, you’re an artist, for one) this can sound extremely scary. However, as with most things people lose their minds over, I sigh, click on it, read the whole article, then explain to people why the sensationalist clickbait headline may not be what it seems. Welcome to our first blog post in our new category Calm Down, Internet. We’ll go over social media, online marketing, and search engine things that hit the general public that can sound scary but might not be what it is being touted as. Are Facebook page posts moving out of the newsfeed? Let’s step back in time for a moment here and think about the history of Facebook. When Facebook first began, it was only for college students. In fact, you had to have a .edu email address in order to sign up. Facebook then eventually opened up to the general public, and we all enjoyed seeing posts from our friends and families in chronological order. If you were on Facebook this far back, you’ll remember that you’d see all kinds of obnoxious things — Spamming of Bit Strips from your…

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Upcoming Class: Marketing on Social Media

Posted by on October 16th, 2017

We’re happy to announce an upcoming hasOptimization training on Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? Online, so anyone can join! The web conference details will be provided to all participants in advance. You’ll just need a computer with an internet connection and speakers (ideally also a microphone, but it’s not mandatory). When is it? November 7, 2017. The class will run 10am-5pm EST with a break for lunch. What’s in the class? That’s a great question! Topics we cover include: What is social media and why do you need it? General principles of good social media strategy Choosing appropriate social networks for you Best uses and statistics for major social networks Building a social media toolbox Specific tactics for Facebook, Twitter, LinkedIn, Instagram, Pinterest How Much Does This Cost? This full day social media class is only $199 per person. Interested? This class has ended! Stay tuned for our next class sign up! Fine Print: In the event that we must cancel class due to underenrollment (fewer than three signups) or unforeseen circumstances, you can choose to apply your fee to the next session or receive a refund. Cancellations by the student prior…

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Upcoming Class: Marketing on Social Media, date TBD

Posted by on April 27th, 2017

We’re happy to announce an upcoming hasOptimization training on Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? This class will be held at a greater Manchester area conference room, exact location to be determined at this time. When is it? That isn’t set in stone yet, but we’ll let you know ASAP. The class will run 10am-5pm with a break for lunch. What’s in the class? That’s a great question! Topics we cover include: What is social media and why do you need it? General principles of good social media strategy Choosing appropriate social networks for you Best uses and statistics for major social networks Building a social media toolbox Specific tactics for Facebook, Twitter, LinkedIn, Instagram, Pinterest How Much Does This Cost? This full day social media class is only $199 per person. Interested? This class has ended! Stay tuned for our next class sign up! Fine Print: In the event that we must cancel class due to underenrollment (fewer than three signups) or unforeseen circumstances, you can choose to apply your fee to the next session or receive a refund. Cancellations by the student prior to start of class may be issued a…

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What social media service should I be using?

Posted by on January 31st, 2017

The internet is a wonderful place. Not only does it put the wealth of human knowledge at our fingertips, it means we can access all kinds of once previously not as readily available information. With a quick Google search, you can pull up everything about a business – right down to when they are open, contact information, location, and sometimes even most popular times. Social media helps that. It’s a great way to substantiate your business page and engage with customers and potential customers, share ideas, as well as gather comments and criticisms that can help your business grow. So which social media services should I be using for my business? The too long, didn’t read version of this post is: all of them. However, we know juggling a lot of social media services can be hard, complex, and sometimes even time consuming (that’s what we’re for, anyway. We have it down to a science). If you’re doing it yourself or plan on dabbling in social media a bit to get a feel for it, it might not be very effective for you to be on all social media channels, so let’s break it down for you. Google+ (Google Plus) Who should have it: Everyone, regardless of business type. Long explanation: Google+ is a social media service launched by Google, as the name implies. Information found on Google+ Business Pages will show before anything else when a Google search query is sent, especially for brick-and-mortar locations. This means that before you…

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