Blog

I’m sure you’ve heard about a million and one different ways you should be protecting yourself online. As a worker in the SEO department, it is incredible the amount of data that is collected from browsers, search engines, and more that we utilize to “target” you as a customer. The ideal for this is that we want to present the correct items to the correct people. In a perfect world, that is all collected and mined data would be used for. The internet was once a place where that is exactly what would happen. You would cast a broad net…

hasOptimization is pleased to announce the release of a new client website! We have been working with Restoration Management LLC for some time to improve general web presence as well as managing their social media profiles for their damage restoration company. We were excited to hear that they wanted to go ahead with a new webpage to showcase the variety of services they offer. Restoration Management’s old website was a basic HTML website created in 2012. While a basic HTML website is great for load speeds and ultimate customization, this site was out of date and had suffered some malicious…

This one has been a bit of a journey. Let me take you back, back, back… to 2014. That’s when Rod Towne from the Fire and Rescue Institute first approached us about developing a website! Now, normally a site development project takes a few weeks to a few months, but due to a number of changes and other responsibilities at FRI, this one was in production for almost three years. The hasOptimization team was happy to stick with FRI and keep motivating them to flesh out content and make decisions, and now, finally… We can announce the launch of FRI’s very…

What is LinkedIn? LinkedIN is a professional social media networking platform designed for industry professionals to post and build a “resume” type profile to be accessed by others on the same platform. What is a LinkedIn Company Page? A LinkedIN company page is a lot like a Facebook page. It operates a place that you can post as your business and promote inside of your business. People can follow that business and stay up to date with your posts. However, unlike Facebook, you can put in LinkedIN company pages:– Career and employment opportunities– Detailed company information– The ability to link…

The internet is a wonderful place. Not only does it put the wealth of human knowledge at our fingertips, it means we can access all kinds of once previously not as readily available information. With a quick Google search, you can pull up everything about a business – right down to when they are open, contact information, location, and sometimes even most popular times. Social media helps that. It’s a great way to substantiate your business page and engage with customers and potential customers, share ideas, as well as gather comments and criticisms that can help your business grow. So…

Sometimes you want your social media to do all of the heavy lifting for you, and that means making one post stretch as far as it can. Certain social media services allow you to connect to other social media services, which means that one post can be posted to multiple services at once. In this instance, we will be connecting Instagram and Facebook. At the time of typing this, Instagram can post to your profile (timeline) or your page — not both. Facebook is unable to post to Instagram for you, so it’s a one way relationship. Instagram can also…

hasOptimization is proud to announce a new site for client B. Burton Custom Decor, LLC. B. Burton Custom Decor is a design studio out of Manchester, NH that focuses on interior stylings such as furnishings, custom drapery, custom lighting, and more. This client sometimes works in conjunction with our other longtime client j. ellen Design, LLC, and shares office space with her. Barbara, the owner and lead designer of B. Burton Custom Decor, came to hasOptimization looking for a brand new site build. She did not have an existing site, and was limited on content she could offer up on…

hasOptimization is proud to announce the launch of another brand new website. We are excited to show you the new website of client Maple Leaf Construction, LLC. This client came to us with their old website which was a standard HTML website. While HTML websites are great for load time, and were the standard in web design at one point, many websites need additional features added to make browsing the best it can be on a variety of browsers as well as devices. Maple Leaf’s old HTML website was older than six years old; it was formatted for a small…

hasOptimization is pleased to announce a launch of a new look for client Tucked In Organics. Tucked In Organics sells organic mattresses and bedding products, and they were looking for a new, intuitive website that could help their company grow. The old Tucked In Organics website was a WIX site builder site. While WIX can be a great starter service, we find that WIX can be severely limited in its SEO capabilities (for another WIX to WordPress migration, see the new Steel Wood Construction site). The page was slow loading and did not have an internal search which made finding…

hasOptimization is proud to announce the launch of another new site. Progressive Spine & Rehab is a Manchester based chiropractic office that offers massage therapy, physical therapy, chiropractic therapy, and more. Progressive Spine had recently undergone an owner change. Originally known as Merrick Spine Center and owned by Dr. John Merrick, the company became Progressive Spine and Rehab under new owner Dr. Eric O’Connell. Since the old website was reflective of the old name, Dr. O’Connell needed a new website to show the change in ownership as well as improve SEO and usability. hasOptimization drafted up a few template ideas…