Blog

Site Launch: Rusalka Engravery

Posted by on February 4th, 2020

hasOptimization is proud to announce the launch of a new site for Connecticut-based hand-engraver Rusalka Engravery. This small business owner is stepping out into the world on their own with their very first eCommerce website.

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How to send out freebies using MailChimp

Posted by on January 30th, 2020

One helpful marketing tool we constantly try to get our clients to leverage is building marketing mailing lists. Building an email marketing list is a great way to get in direct contact with your customers — and potential customers — and can help you when you’re suffering from poor reach on social media platforms. It’s also a better way to make big announcements that go directly to people’s email. I’m sure you know the benefits of an email marketing list, but building one can be a challenge. Typically, clients import their current customers and stop there. There’s a big opportunity…

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Site Launch: Ermer & Suter, ESTPRS

Posted by on January 24th, 2020

hasOptimization is proud to announce the launch of two new sites for Washington DC based law firm Ermer & Suter, PLLC. This law firm focuses on federal employment and benefit matters, and needed two very similar websites to suit. Additionally, the group was going through a rebrand when taking on an additional partner, so some logo refreshes were in order!

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Please Welcome Accessibility Specialist Lindsay!

Posted by on January 20th, 2020

At hasOptimization, we’ve been working more towards practicing what we preach. While we believe in things like LGBTQ+ rights, are avid animal advocates, amongst other things, we believe that the web should be as accessible as possible to people of all walks of life. That’s why we’re constantly blogging about how to make your website more accessible, or your social media account. While we can give out tips for best practices, nothing is better than having a real world user work hand-in-hand with our developer to ensure things are functioning properly, as expected, and as best as they can. Only…

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2020 Web Design Trends to be On the Lookout For (With Examples)

Posted by on December 30th, 2019

2020 is here, and while we predict that 2020 will show increased interest in web accessibility, we also are keeping our eyes on what seems to be trending recently for web design. While you don’t have to latch onto every trend you read, some trends are worth keeping, and others you can probably do without. Let’s take a look at trending web design for 2020.

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What is a review bomb and how do you stop it?

Posted by on December 27th, 2019

You may have heard of this phenomenon. It can happen anywhere, to anyone at all with a reviewable presence, whether it’s on Facebook, Yelp, Google, Bing, Steam, Amazon, or even somewhere else. A review bomb, or review bombing, is when the internet turns against you.

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Vanity vs. Traffic: What are the best keywords for your business?

Posted by on December 17th, 2019

At hasOptimization, one of our primary services is search engine optimization. It’s a service that many of our clients come to us in need of help with. The thing about search engine optimization, otherwise known as SEO, is that there’s a lot of minute things you have to consider when it comes to “ranking”. Search terms, trends, search location, Google’s algorithm, page responsiveness, mobile first indexing, are just a few things to consider when working on SEO.

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Client Spotlight: Morr Interiors

Posted by on December 11th, 2019

We love our clients, and we think you should too! This week we’re highlighting long-time client Morr Interiors, an interior design firm in Portsmouth, NH that focuses on contemporary style interior design, staging, and more.

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Pinball! Tracking User Eye Movement on the SERP

Posted by on December 2nd, 2019

One very interesting thing about SEO is the science that happens behind it. Whether it’s psychologically crafting content in a way that makes people click (i.e. clickbait), or it’s understanding how people navigate a page, understanding usability and the flow of any web page is important to crafting your perfect optimization approach. We were excited to read about this study by Nielsen Norman Group which tracked user eye movement on the search engine results page (SERP). A few years back, it was common to have ten blue-link results in a list. That required customers to read and examine what they…

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Site Launch: Dash Drains NH

Posted by on November 15th, 2019

hasOptimization is proud to announce the launch of a new website for drain cleaning and unclogging service provider Dash Drains. Dash Drains is located in NH and serves NH, though has a partner in MA who operates in MA. This business owner came to us looking for help building their very first website. They needed a basic website which says what they do and how to contact them. We were happy to help! After providing the business owner with a few solid themes to choose from, we then went into modifying the colors, putting the logo into place, and making…

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