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hasOptimization is proud to announce the new website redesign for our client Steel Wood Construction. Steel Wood Construction is an independent contractor serving Southern New Hampshire. Owner Bill Roy was looking for a new website that would help him generate traffic and potential leads. The old Steel Wood Construction website was a WIX site built website (remember the old WIX site for Tucked In Organics?). The previous site was built so long ago using a Flash builder that the WIX editor no longer supported the design and asked for the site owner to redesign the website in their new editor. While…

hasOptimization is proud to announce the new look of the Exeter River Co-Operative. This community owned property in Exeter, NH was looking for a new, responsive web design to help them get into 2016. The old web design was a basic HTML page. While basic HTML is great for load times, it does not afford the flexibility of a mobile theme and can be hard to navigate on small screen devices. The Exeter River Co-Op site had a lot of information on it that wasn’t necessarily organized in a way that was too easy to find. They had notices, social…

hasOptimization is pleased to announce a launch of a new look for client Kelly Interior Painting, an interior painter out of Southern New Hampshire who was looking for a fresh, new website. Mark Kelly, owner of Kelly Interior Painting, did an incredible job painting the hasOptimization office, and we knew Mark needed a new website that looked as good as the work he was selling. The Kelly Interior Painting website was an old HTML website, with a bit of a dated look and poor mobile capabilities. The original page was built with a basic GoDaddy site builder, which has limited use when…

Hear ye, hear ye! The first hasOptimization webinar of the new year will be February 18, pending enrollment. The subject: Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? Everywhere! We use Google’s screensharing service to deliver this class anywhere in the world. How…

What does it really mean when you use someone else’s image without copyright credit? An important aspect of social media management is understanding your usage of images. Images are an important tool when it comes to promoting yourself; people are often times very visual and are drawn to articles with images, as well as posts on feeds that have images versus posts that don’t. The thing with images is that you can’t use any old image you find on the web. To do so can be social media suicide. I remember a case of a restaurant that was soon to…

hasOptimization is pleased to announce the launch of a new look for Antonia Designs, a graphic design specialist in Washington, DC. Antonia has been a longtime client of hasOptimization, and we were thrilled to take over the task of creating a new, sleek website that accurately conveyed Antonia’s design aesthetic and skills. The original site was a quick “first site special” lightly customized WordPress template with a highly constrained budget. The ideas and content were there for Antonia to have a great website, but the design didn’t reflect Antonia’s “bespoke vision”, as her tagline implies. A few years (and a few…

hasOptimization is pleased to announce the launch of a new look for Ambrogi Law Office, an elder law specialist inManchester, NH. The Ambrogi project is yet another collaboration with 2DiFore Marketing. We took them off an old, outdated, ultra-basic site and put them into a new look on WordPress–more usability, better SEO, and a crisp new look to go with it. The Ambrogi team was careful and precise about everything to do with their new site–which I’m sure is an attitude they also bring to their own work. Working with the women of Ambrogi Law Office reminded me a great…

Today’s blog post is by Social Media Rockstar Aimee Cozza! Take it away, Aimee! So what are these weird things known as “hashtags”? I’m sure you see them often enough… They’re the things with the pound symbol before them. Like you might see, #mylife on Twitter. Hashtags DO serve a purpose, despite how liberally some people may use them (stylistically, that is). Hashtags are like keywords–they are a way to group and find similar topics on Twitter, Facebook and other social platforms. For example, if you post an item such as “Hello world! #tweet” anyone who searches on that platform for…

At hasOptimization, we love the small local business. We ARE a small local business, after all! So some of our favorite clients to work with are always the small companies that give NH towns their flavor and depth. This past weekend included the lesser-known sibling of Black Friday and Cyber Monday, Small Business Saturday. So this seems like appropriate timing to honor one of our newest small business clients, and newest website launches, Colonial Printing. Colonial Printing is located in Manchester, NH, on Middle Street not far off Elm. They’re not just a small business, they’re a family-owned business, which is…

We recently completed launch of Catholic Medical Center’s Emergency Management ‘micro’ site, in partnership with 2diFore Marketing. This might be our first ever .org launch! CMC was looking to develop a small site for sharing emergency preparedness and disaster management information. We partnered with 2diFore to create a simple, easily-edited WordPress site that retained the basic branding of the (well-respected) Catholic Medical Center hospital. In addition to providing the development for the site, including theme development, database setup, and content management and setup, hasOptimization also provided a member of the CMC team with a training session on how to manage…