Blog

Google Built-In Websites

Posted by on March 5th, 2018

We’ve had a lot of notifications about this particular feature on Google My Business. When managing a lot of different locations on Google, Google can get obnoxious with reminders sometimes. However, any other owners on these accounts will also get notifications, which means that the business owners may be getting confusing notifications from Google as well. Don’t worry, business owner! We have it handled. What is it? Google has integrated the use of a “website” on their own server. This is great if you don’t have a website, and Google gives you the tools to build one without worrying about domains or server space….

Read More

Brand Reputation: When to Throw Shade

Posted by on March 5th, 2018

One thing small businesses struggle most with is brand reputation. Specifically, bad reviews. One bad review can really do a number on your reputation across the internet, depending on what it says and how it was received. While we do have guidelines on what to do with bad reviews and how to best handle them, we always advise our clients to let us respond rather than have the client respond themselves. Recently we had a couple of clients who did come down with bad response/bad review syndrome. The first case was a bad review that our client wanted to respond…

Read More

Viral this Week: Vero App, New Social Media Platform

Posted by on February 26th, 2018

It’s 2018. People are sick of Facebook, Instagram, and Twitter. People are tired of “the algorithm” and yearn for the old days of seeing their posts in order from their friends. If you’ve spent any time on Instagram this weekend, you may have noticed that a new social media app has gone viral, and with good reason.

Read More

3 (And then some) Of Our Favorite WordPress Plugins

Posted by on February 19th, 2018

We build a lot of WordPress pages. A lot of them. In fact, WordPress is our preferred page building method due to the sheer versatility of everything. WordPress has only gotten better with time, and many users will find WordPress to be intuitive and easy to use — even for beginners. Because of this, we’re often weighing out if we should use plugins, and which ones we should use. Here are a few of our favorites we use: Contact Form 7 The top most installed contact form plugin on the WordPress plugin repository. There’s no wonder on this one, though….

Read More

Updating Your Website and Your Brand for 2018

Posted by on February 13th, 2018

When making websites, we understand that a website we build for you today may be outdated as soon as a year from page launch. Because the internet is a part of technology, new things and ways to consume data and information routinely come out. A page that we made five years ago may not have the same functionality as a page that is created today. That’s why we offer website development services to update your brand website and attempt to add functionality where none exists. Many times we do this to conform with best practices for responsive website building, since…

Read More

What is going on, WordPress? Why are my images being compressed?

Posted by on January 31st, 2018

I just went through an interesting couple of hours. On top of being a web developer, social media manager, and general many-hatted SEO adventurer, I’m also a freelance illustrator. Anyone who is an illustrator, photographer, or visual artist knows that image quality is really, really important — especially when displaying portfolios and the like. It’s with this in mind when I’m developing for visually creative clients that I keep quality in my thoughts always (as well as compression optimization keeping the page load speed in mind). I ran into something very curious, though. I noticed on my own portfolio website,…

Read More

Happening Now: Google Beacon

Posted by on January 8th, 2018

Some of our clients–as well as ourselves!–have received complimentary Google Beacon devices mailed to their business address lately. If you have a Google My Business account, you may receive this device in your mail. If you have received a Google Beacon device and want to activate it, click here to skip to the instructions. What is Google Beacon and What Does it Do? Google Beacon is a new way for customers to find something that they may not normally see. It’s a small device that is either standalone or utilizes another device to work (there are different types of beacons,…

Read More

Site Launch: Break Free 603

Posted by on January 4th, 2018

Break Free 603 LLC is an escape room in Amherst, NH. The owner, Keith, did a fantastic job using MobiRise to create a nice starter website with necessary information. We call it a “starter” site, because as you know, in-browser website builders usually aren’t all that great. He did a good job of getting the information out on the web so people could find him and the escape room. With that being said, there were some issues. He wanted us to take over updating the website as he couldn’t commit to constantly updating the website. The problem with this was…

Read More

Instagram’s New Messenger Direct: What is it and do you need it?

Posted by on December 18th, 2017

Recently we learned that Instagram is testing out, in select markets, a separate messaging app rather than packaging it directly inside of its app. Most of us remember when Facebook made this move a little while back, taking messages out of their colossal Facebook app and bringing it into its own app — enabling the obnoxious chat heads and frustrating people everywhere. Personally, I am of the belief that we have too many individual areas where you can direct message or private message someone. On any given day, I can receive and respond to messages on Tumblr, Twitter, Facebook, Facebook…

Read More

Site Launch: EcoSource LLC

Posted by on December 15th, 2017

EcoSource LLC, who provides cleaning services to business of all sizes in New Hampshire and Massachusetts, became a hasOptimization client in the summer of 2017. When we take on new clients, we often “inherit” sites that can be plagued with problems. Most of the time, sites can easily be modified or “fixed” to bring them up to speed. With EcoSource, we inherited an older WordPress-based site. While it was great that it was WordPress, it hadn’t been updated in roughly five years. That meant it was running a very old version of WordPress. While many issues can sometimes be resolved…

Read More