Posted by Courtney Fappiano on May 20th, 2026Sustainable, Ethical, Marketing Not for the Masses
You read that right. We don’t want you to fit in with the fads and the “norm”. We want your personality and voice to take up space on your site. For your social media to be the first place your clients find professional insight on the industry and for your presence to foster trust and reliability for your community.
Exit Simulation Stage Left
Scrolling on the internet in 2026 is giving serious *simulation* vibes with everyone posting to hop on trends and posting to appease the algorithm. It’s like being in an echochamber of similar but a little different content that becomes almost painful to watch. To make matters worse, we are now saddled with gen AI content that has you questioning your ability to ascertain whether a person, animal, voice, or plant is real.
You know the feeling when you land on a page or social media account that is run by a human and the content created is too. It makes you stop a bit and view more thoughtfully, to appreciate the time this person took to appear in front of a camera to give you some valuable information (even if that is just a video of their cat drinking out of the sink).
Small Biz & Honest Voices
That’s how we approach the small businesses that come to us for marketing. We focus on who you are and what you want to say. You were brave enough to start a small business in the first place, so why should you sound like everyone else’s? People don’t connect with polished perfection anymore, they connect with honesty, consistency, and businesses that actually feel alive behind the screen.
Working with us means we will collaborate on reaching your goals. We don’t want to change who you are to make the “campaign work”. That also means we’re realistic about what marketing actually is. Our goal is not to get you viral overnight or chase trends (they are fun sometimes but we are also aware that there are predatory trends out there!) that pop up and then disappear forever.
Ethical, Sustainable, Marketing
Sustainable marketing is about building recognition and trust over time. That’s good, ethical SEO, ads targeted to your niche, social media that gives your audience what you know they need. Much of this doesn’t happen overnight and thankfully, we have a great group of clients who have been with us over the years and been able to watch them grow. We notice the difference when a company is creating and maintaining a community. It feels good, there is momentum and a sense of joy.
If any of this resonates with you, you will probably fit in around here. We are always looking to hop on new projects or collaborate with creative business owners so send us a DM and let’s make the internet *more weird*.
