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If you communicate with a hasOptimization staff member regularly, you may have noticed that we recently added pronouns to all of our email signatures. You may be wondering why that is…and don’t worry, I’ll get there. First, though, I’d like to give you some background. What IS a pronoun, anyways? A pronoun is a word which stands in for a noun. It would be a little odd if you used someone’s name every single time you referred to them: “Jennifer has gone to Jennifer’s car to get Jennifer’s jacket because Jennifer is cold”. Strange, huh? “Jennifer has gone to her…

hasOptimization is proud to announce the launch of a new website for drain cleaning and unclogging service provider Dash Drains. Dash Drains is located in NH and serves NH, though has a partner in MA who operates in MA. This business owner came to us looking for help building their very first website. They needed a basic website which says what they do and how to contact them. We were happy to help! After providing the business owner with a few solid themes to choose from, we then went into modifying the colors, putting the logo into place, and making…

hasOptimization is proud to announce the launch of a new site for Peterborough, NH chocolatier Ava Marie Chocolates. Ava Marie Chocolates came to us with a simple request: they wanted to have a new look and feel for their website that was something a little more graceful, and they needed it fast before the crunch of holiday orders started to come in. Determined to lighten up their website to fall more in line with their brand, we set to work. With a tightened timeline, we did everything we could to oblige their request. As we built, we also restructured the…

Did you know that a 5-star rating on Google My Business is not actually the best star rating for your business? It’s something we’ve been saying for a long time, but this time we’ve got a report to prove it! A study conducted by Uberall determined that businesses who had 5-star ratings on Google My Business suffered from less conversions than businesses with less than a 5-star average. For this study, Uberall compared data from 64,000 third-party managed business listings for the first half of 2018 with the first half of 2019. The Sweet Spot While we can understand why…

We want you to love our clients as much as we do. That’s why this segment is so important to hasOptimization. Client Spotlights are a feature where we focus on a single client and talk about what they do and the work we’ve done together.  Bernstein & Mello P.L.L.C. is a full service law firm focused on the needs of clients. They understand that when one needs to retain the services of a lawyer, they’re already upset and stressed. Adam Bernstein Esq. and Raymond Mello Esq. work toward easing the pain and fear associated with legal troubles and get them…

I “rebranded” myself in August of this year, announcing my name change (it’s Logan now!) to my family, staff and clients. And the world, of course! It went better/smoother than I’d expected, and the brand stakeholder (that’s me!) is delighted with the results, all of which is pretty much the best you can say of any rebranding effort. Now, two months out from the announcement, I’m reflecting on that rebranding as I watch my friend and colleague Amanda rebrand her business. Rebranding a business is, as I said in my original post, very much like rebranding yourself. You must identify…

If you manage a single page or a small handful of pages on Facebook, you may have noticed something has gone missing the past few weeks. We’re here to help solve the mystery of the missing post scheduler on Facebook.

The short answer: YES! Ready for the long answer and the proof? While browsing a Facebook group the other day, I was surprised to hear that a poster commented saying something along the lines of “no one wants to read a blog”. This shocked me, but at its essence, it told me that this poster (and everyone agreeing with them) had convinced themselves that blogs have no value, and therefore give no value, which means that people shouldn’t spend time on them. This comment couldn’t be further from the truth.

hasOptimization is proud to announce the launch of a new website for Gonic, NH historically accurate period tent fabricator Tentsmiths. Alena and Stephen Shellenbean recently bought out Tentsmiths, and wanted to give the noticeably dated and confusing old website a total revamp, allowing for a more streamlined ability to not only take orders from customers, but to also answer customer questions and allow for more clarity with items, images, and pricing.

We love our clients, and we think you should too! That’s why we’re restarting out client profiles category, now called client spotlight. Every now and again we’ll highlight one of our fantastic clients, tell you how we help them best, and why you should check them out. In this post, we’re highlight long-time client j. ellen Design, LLC. Interior Design in Manchester, NH J. ellen Design, LLC, is an interior design studio located in the historic millyard of Manchester, NH. Owned and operated by June Trisciani, j. Ellen Design, LLC has been with hasOptimization ever since we were but a…