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So, you’re finally ready to start your new business—congratulations! As a small business that loves to help get other small businesses up and running, we’ve encountered a lot of things that surprise new business owners when it comes to getting started in the digital sphere. Running a business has a lot of moving parts, and even if you’re partnering with a person or business (like hasOptimization), you’re going to be expected to make a lot of decisions.  But never fear! We are here to demystify some of the things that go into building a new business website so that you…

Are you on the fence about building out your artist portfolio site in WordPress? Maybe you’re not really sure you should have an artist portfolio site at all? Come join Aimee in a presentation for New Hampshire WordPress about the pros and cons of working in WordPress to DIY, build, or have your portfolio site built!

Everyone wants to have a lean website. You know, the one that loads instantly and people never complain that it’s too slow or it takes forever to see what you want to see. One of the biggest factors towards having a lean website, especially for artists who are showing off a portfolio, is by having small (datawise) images. How can you accomplish that? By compressing your images, of course. But when it comes to artists, image compression isn’t simply as cut and dry. If you’re a business offering a non-visual service (like cleaning, or plumbing), compressing your images isn’t a…

People choose to move or transfer a domain for many reasons. A lot of those times, consolidation is the reason, given that having your domain in the same place as your host makes billing easier and less confusing. However, domain transfers can also occur when a company is sold, or a registrar is not living up to everything you thought they would be. Here’s how you can expect a domain transfer to work, and the steps needed for you to transfer a domain. This is a non-inclusive list and a general guide to what you can expect, not a how-to;…

While creating graphics using Canva, we kept running into one continual problem: there was no easy way to provide a drop shadow to basic elements like squares and circles. Canva’s built in features were lacking (and sometimes created poor looking drop shadows). While normally Canva can do a lot, and has a lot of flexibility for on-the-go graphics creation and image editing, we found this lack of feature particularly frustrating. The solution, however, is rather simple, and we’d like to provide that solution to you as well.

LinkTree is great and often used by many people, especially on Instagram, since you can only share one link and links within the description and comments don’t parse. A LinkTree is a great method of giving people the option to find links to multiple places using the same URL in your bio, so you’re not constantly chasing changing a single link all of the time, and you don’t leave your readers/followers confused. LinkTree’s concept is great. It’s an awesome platform to use if you don’t know how to custom code your own solution.

Often times, when building or updating websites for clients, we run into an issue with vernacular versus technical term when it comes to identifying where or how things should be changed or placed. We wanted to make a quick guide that can help developers as well as tech-minded people interact more clearly communication-wise when it comes to creating a website. Let’s get to the anatomy of a website!

One of the greatest things about WordPress, a CMS that runs about 35% of the internet, is the flexibility of it. You can do just about anything with WordPress or the plethora of unending plugins available for download. WordPress’ back end is so robust that there are plenty of features built in that you don’t necessarily need to download a plugin to get what you need. With a little bit of knowledge, and some fiddling in the back end (make sure you do a backup prior to any work!), you can achieve impressive results. One thing WordPress has, by default,…

One of the single most frustrating things I’ve dealt with is the variations of things that can cause contact form submissions not to be received. The most common reason is that they are labeled as spam, but are still received. On rare occasions, contact form submissions are not received at all. In Office 365 email setups, this seems always to be the case. Unfortunately, by default, GoDaddy uses Office 365, so you may be here wondering how to tackle this issue.

This year, although we have not yet lived through half of it, has already been one particularly rife with crises. Speaking from a global perspective: A global pandemic is an immense stressor on every single sentient being on this planet. Speaking from a US perspective: We are a young country, still fighting out who we are and who we want to be. Speaking personally: I have more thoughts and feelings about this than would fit here, but I am going to restrict this post to a very narrow topic, and that is how we handle business social media in a…