Site Launch: Prescott Farm Environment Education Center

Posted by on November 17th, 2018

hasOptimization is proud to announce the launch of a new site for Prescott Farm Environment Education Center in Laconia, NH.

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Gutenberg is coming: What you need to know

Posted by on November 7th, 2018

If you have heard anything about WordPress, you might’ve heard the word “gutenberg” thrown around quite a bit lately. Here we talk about Gutenberg, what it is, and how it will affect your website.

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How to Embed Pinterest Pins on WordPress without them Disappearing

Posted by on October 15th, 2018

I love using Pinterest to embed content into WordPress. It’s great! It’s an endless source of content, and for the most part all of the credit you need to offer back to the original creator of the pin is already contained within the pin. You aren’t hosting images on your own space as well, so it’s an all around win. Embedding pins from Pinterest is as easy as pasting in a little bit of embed code. Easy enough, right? However, the problem with WordPress is often that content (including code) pasted in will disappear as soon as the visual editor is used. This is something that will be more addressed with Gutenberg come November, but I’m not entirely sold on Gutenberg nor do I use page builders for most common pages and posts. So, how can we bypass this?

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RIP Simple 301 Redirects

Posted by on July 9th, 2018

Sometimes, you just get really comfortable with some of the plugins you use. It’s really easy to take for granted the fact that there are hundreds of thousands of free plugins for you to use in the WordPress repository, and even easier to forget that no one is getting paid to write these. Many of the times plugin authors rely on donations, but ultimately write plugins from the good of their hearts. And to those people, who make our lives easier, we thank you. The big problem with this is that no one is paying these plugin authors, so if an author gets bored or doesn’t want to support their plugin anymore, they can just sort of… abandon it. We get used to using the same plugins because they’re a. good, b. we know how to use them, and c. they just work. Simple 301 Redirects was one of those plugins. An Ode to Simple 301 Redirects You always did what you said you would – redirected. Your wildcard redirects were easy to use. Just place an asterisk! You even had other plugin authors writing import scripts for you, making it even easier. No one could ever call you a memory hog. You were a simple, non-problematic plugin. You didn’t even have an icon. But now… You are dead. We will miss you. Also, we’re kind of annoyed that we can’t simply export from you, but whatever, we’ll live. Need a different plugin? Try Redirection. Not only does it work, but it also…

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Fixed in 4.9.7: New WordPress Vulnerability Found by RIPS & Its Hotfix

Posted by on June 28th, 2018

Like any piece of software used by millions of people, WordPress is subject to a lot of potential security problems. While most security issues can be plugged up with simple updates (the WordPress team appears to be relatively good at plugging up holes and flaws), sometimes security issues can arise that aren’t as clear cut. Like any good website manager, you must always keep your ear to the ground when whitehat hackers and security experts publish findings about flaws in systems — especially WordPress. While it’s impossible to 100% of the time keep hackers and ne’er-do-well-ers out of your website, you certainly don’t have to make it easy for them.

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GDPR and You: What You Should Know (And Do)

Posted by on May 25th, 2018

By now, you’ve probably heard about GDPR. Facebook and various other services have been talking about GDPR for some time now. You probably also got a slew of emails with “updated privacy policies” from various services you don’t even remember joining. What is GDPR and how does it affect you?

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Getting Blog Post Images to show up in RSS MailChimp Campaign with WordPress

Posted by on May 16th, 2018

Sometimes, you start working on something and you start getting really into it and you have a problem with something about it. Then, because you’re already knee deep in it, trying to resolve the issue becomes some big hassle and you just can’t figure it out. So what do you do? You take to Google, you ask your friends, you try the knowledge base for that particular thing you’re trying to troubleshoot. But then… You find out the answer was there right in your face all along.

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Site Launch: Greenblatt Law LLC’s New Website

Posted by on March 7th, 2018

hasOptimization is proud to announce the launch of a new site for Greenblatt Law, LLC, a family, matrimonial, and divorce attorney in New York City. This site was a very interesting ride. Our client, Elysa Greenblatt, was running a SquareSpace website. While we have no problem with clients making DIY websites, SquareSpace has some issues, especially in regards to SEO, site speed, and other problems. Blogging is not easy on SquareSpace, and Elysa wanted to start doing some blogging. Elysa had done an excellent job creating a slick, modern web presence for herself, however SquareSpace, with its known issues, also can be expensive. We noticed Elysa’s SquareSpace was up for renewal in only a couple of months, so we posed the question to her: do you want to continue with SquareSpace, or do you want to transfer out with some big benefits? Elysa asked if there was any way we could make a website nearly identical to what she had on SquareSpace. Since her website was fairly simple with very few pages and posts, we immediately said yes. She wanted us to make the website as close as possible to her old website. This is not the first time a client has asked us to go for the same look and feel on a website. However, she wanted it to be a lot more closely like her old page. So… we happy obliged! While we were working on her new page, she had also requested some changes that she couldn’t…

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3 (And then some) Of Our Favorite WordPress Plugins

Posted by on February 19th, 2018

We build a lot of WordPress pages. A lot of them. In fact, WordPress is our preferred page building method due to the sheer versatility of everything. WordPress has only gotten better with time, and many users will find WordPress to be intuitive and easy to use — even for beginners. Because of this, we’re often weighing out if we should use plugins, and which ones we should use. Here are a few of our favorites we use: Contact Form 7 The top most installed contact form plugin on the WordPress plugin repository. There’s no wonder on this one, though. Contact Form 7 has been around forever, and it’s so simple to use. It also has a lot of plugins built around it to add enhanced functionality. Contact Form 7 just works, which is what makes it so great. Install it once and it usually stays working. If you’re planning on using Contact Form 7, consider also using these plugins in conjunction: Contact Form 7 Database Addon – CFDB7 – A database for all contact form 7 submissions, even if the submission fails to mail. This is great for websites where form submissions are finicky and you need to install a SMTP mailer plugin instead, diverting your submissions to your spam folder. It also helps in case there is a blackout in your contact form to make sure you don’t miss anything. Contact Form 7 Honeypot – This, along with the built in reCAPTCHA integration, will help cut down on contact form…

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What is going on, WordPress? Why are my images being compressed?

Posted by on January 31st, 2018

I just went through an interesting couple of hours. On top of being a web developer, social media manager, and general many-hatted SEO adventurer, I’m also a freelance illustrator. Anyone who is an illustrator, photographer, or visual artist knows that image quality is really, really important — especially when displaying portfolios and the like. It’s with this in mind when I’m developing for visually creative clients that I keep quality in my thoughts always (as well as compression optimization keeping the page load speed in mind). I ran into something very curious, though. I noticed on my own portfolio website, that there was a dramatic drop in image quality in my galleries. While some compression is to be expected even in a 12 quality Photoshop jpg save, I was seeing some very noticeable compression. It seemed to come on all of a sudden, so I immediately thought about WordPress’ new quality change from a 90 to an 82. Some of the images it was extremely noticeable on: (Left was what was being served, and right was the original image, which was lacking in a lot of my details. Even the colors were drastically different) In theory, the quality change only affects images that are automatically created by WordPress (thumbnails and such) or anything edited in the WordPress built in editing software. It shouldn’t affect any full size images. WordPress themselves have stated that WordPress simply creates images off of the full size images and does not modify the full size…

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