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Chances are, if you’re on the web in 2019, you have heard of the dreaded algorithm. Facebook is not the only social media channel that utilized “the algorithm”… Subsidiary Instagram also utilizes “the algorithm” over recent posts. Twitter has also begun to adopt the same idea, and other social media programs are falling into line as well. While many of us hate the algorithm (us included; give us a most recent posts timeline!), unfortunately it has become a bit of “web standard”. Understanding how the algorithm works is one way to ensure that you can try to create the very…

Today’s blog is brought to you by our preferred content writing partner Amanda Silva of Cast Iron Content. Take it away Amanda! Blogging benefits your business and brand — there are plenty of numbers to prove it. While those statistics are valuable, blogging just to check the box as a business owner isn’t a strong strategy. Compelling blog posts provide a point of connection with your audience. More than half of businesses believe blogging is critical to accomplishing their objectives. Not only is blogging a boon to SEO but blogging establishes a brand as an authority within an industry. Blogging…

hasOptimization is proud to announce the launch of a new look for long-time client Tax Credit Advisors, LLC. Tax Credit Advisors is celebrating a 25th anniversary this month and we wanted to make sure that they had a new look in celebration! Tax Credit Advisors is a specialty tax credit company out of Shrewsbury, MA and a long time hasOptimization client.

Kindly enough, DreamHost offers some documentation about setting up Magento on their servers, but unfortunately it doesn’t really cover a lot of the issues you may run into. Here’s how we did it.

hasOptimization is proud to announce the launch of a new website for NH appetizer platter catering board creators j.b. smorgasboard! We worked with owners Jill and Brit to launch their first ever website, logo, and marketing materials. We were happy to be able to assist these new business owners with taking their first steps forward into becoming full time business owners. The j.b. smorgasboard duo had a lot we needed to get settled. Since this was their first ever attempt to start getting out onto the web, we helped them with their overall branding package and getting them started on…

The other day I was minding my own business, watching Comedy Central via their app, when I caught sight of it. It was a hip, catchy, quick-cut ad for “easy to use” websites hosted on GoDaddy. While the ad may have been pretty, cut together nicely, showcase some OK looking sites on it, and have a cool audio track, GoDaddy’s hosting is anything but nice. We are often tasked with inheriting sites from clients that were either self-created or set up by someone else, and a lot of the times they are hosted on GoDaddy. Why is GoDaddy such a…

hasOptimization is proud to announce the launch of a new website for Think Again Training, LLC a training and consultation services company that provides social awareness training for diversity and social justice issues. Owner Davey Shlasko came to us in search of a new layout. The old layout was not entirely mobile-friendly, and was a bit dated. Davey phrased updated web design quite nicely in an email to us: “…[it is ‘adult’/professional] to replace your website more often than your car.” We can agree with that! Generally you can get about five years out of a solid website design before…

Something interesting happened this morning, as they sometimes do. Monster Insights, the popular Google Analytics integration plugin for WordPress, released an updated version of their plugin (as they often do). Along with an updated preference panel, the new MonsterInsights (free version is now being called Lite) version 7.4 also removed manual Google Analytics authentication. In the past, it’s been possible to just paste your UA code into the MonsterInsights plugin, whether you had control of that GA property or not. With this latest release of MonsterInsights 7.4, that feature has been removed. Not surprising – MonsterInsights has been pushing authentication…

hasOptimization is proud to announce the launch of a website for closed captioned television provider CCTV New England. This Manchester NH based security supplier came to us without a website, and we had to drum up a completely new site and new look for them. One of the biggest challenges we face when making sites for clients is when they don’t have a clear vision for what they are looking for. In this instance, CCTV New England didn’t have a prior website, a logo, content, or even a preferred color scheme at the time we were to make design suggestions….

We know that in the first week of 2019 there’s probably more important things you’re scrambling to do, but there’s one important thing that often gets overlooked when it comes to web development. That is: updating your copyright year.