Blog

Please Welcome Awesome Assistant Cassandra!

Posted by on August 21st, 2019

You know how sometimes everything is just a bit…much? Yeah, well, that happens to us here at hasOptimization, too. But we like to ensure that our little company hasOptimization just as much as our clients do, so we did something about it! We hired an Awesome Assistant! It’s been almost a year since Morgan Blake joined the team, and it’s been a whirlwind year of change and growth. We’re now super excited to welcome our Awesome Assistant (yes, that’s really her title!), for all the times when we just have a little bit more on our plates than we have time for. So drumroll please, and welcome Cassandra Clarke! Cass is our farthest-flung staff member, hailing from Colorado. She has decades of industry experience in writing, editing, photography and other various and sundry talents. She’s worked in project management, customer service, and even game design. In her free time, Cassandra reads, writes, plays video games, and hikes with her dog (It’s apparent that all hasOptimization employees must love dogs!). Cassandra’s role may become more client-facing over time, but in the short term she’s going to be mostly behind the scenes, helping us become more organized, efficient, and effective. You know…Optimized! We look forward to doing more good work with the help of our slightly larger Highly Optimized Staff. Want to know more about our small but savvy staff? Check out our staff page for more on our Highly Optimized Staff and Awesome Associates.

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Announcement: Rebranding!

Posted by on August 14th, 2019

No, not the company. hasOptimization is staying hasOptimization! No, the rebrand in question is, instead, your friendly local Owner & Lead Strategist H.A Snyder, rebranding as Logan Ares Snyder.  In any rebrand, it’s important to cover your key bases: Who, What, Why, When and How.  Who: Me!  What: Just a name change, it’s not that scary! No new logo, or domain name, or any of the other trappings of a business rebrand. Whew! Why: Well, to be honest my original name never fit very well. I tried making some modifications to it, and that was better, but still not ideal. I finally found a name that felt like it really fit well, and this one’s a keeper.  When: Now! I’ve been planning this for a while, and I’m finally ready to announce it. How: This announcement is going live here on the blog, and will shortly be up on social media and pushed out via email, and over the next few days you’ll see this change across the web. My legal name change is in progress, but I’ll be using my new name starting immediately except for on legal documents like contracts. I imagine that, like any rebrand, it will take a while to polish off the ’stragglers’, but I have a great team in place to help me catch any rogue “H.A”’s out in the wild.  What do you need to do? Great news: the answer is “basically nothing”. Your existing contracts remain valid, your emails will end up in my new…

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Please Welcome PPC Advertising Manager Julia!

Posted by on September 11th, 2018

Remember I said the other day that we were doubling our staff, and then I had the gall to introduce just one person? Yeah, that math didn’t add up. But now it will! Please welcome our new PPC Advertising Manager, Julia Clark! Julia has a high-flying PPC resume, including work for some major brands and media outlets, and also holds a job with an NYC based marketing firm. She’ll be joining us part time to improve and expand our PPC advertising program, which currently is handled by yours truly. The long story short (or the TL;DR version, as we say on the internets) is that when you’re a really small company, you wear a lot of hats, and as the owner of hasOptimization I’ve been wearing a big stack of hats for a long time: Account management, sales, Analytics, PPC, bookkeeping, project management…and that’s just the ones I can think of right now. Aimee’s got a pretty big stack too, and she’s thrilled to be passing off the Top Hat of Social Media to our new Social Media Manager, Morgan. Similarly, I’m pleased to be able to hand off the Fedora of Pay-Per-Click to the highly qualified, highly motivated Julia Clark. Julia’s experience includes work in travel, pharmaceuticals, and entertainment and has extensive experience in PPC management with marketing agencies and even a stint at Bing. She’s a former teacher, an avid swimmer, and–of course!–a dog lover (which is basically a requirement to work here). She also shares an alma…

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Please Welcome Social Media Manager Morgan!

Posted by on September 5th, 2018

hasOptimization has some BIG news: We’ve doubled our staff! We’re growing and loving it. With a growing client base spanning industries from healthcare to technology to nonprofit, Aimee and I have been increasingly finding ourselves spread too thin, even with the help of our Awesome Associates. And so, we dove again into the wild waters of Hiring, and came up with some fantastic new people to join the hasOptimization team. First, please welcome Morgan Faid! Morgan comes to us from the woodlands of New Hampshire, with a background in social media, content writing, advertising, and general knowing-of-things. Morgan holds a degree in Communications, loves dogs, and sometimes spends weekends pretending it’s the medieval era with the Society for Creative Anachronism. Morgan will be taking up a role as our Social Media Manager, handling social media profile creation, posting, community management, and advertising. It’s a big role–social media is a huge part of what we do for long-term clients, and we’re thrilled to have a member of the team dedicated just to handling social media. If you’re a hasOptimization client, you can expect to start seeing Morgan managing your profiles really soon, and we may be asking for your help to share permissions for certain accounts. Aimee and I are both thrilled to have a new set of eyes, hands and ideas on the social media accounts, and we hope you will be as well. Want to know more about our small but savvy staff? Check out our staff page for…

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How To: Add Users to Google Analytics

Posted by on August 17th, 2018

Hello and welcome to another episode of “hasOptimization Explains the Internet”! Today we’re talking about my personal favorite topic, Google Analytics. Google Analytics is the most widely used tool for website analytics. It tracks a vast amount of data points about your site, your users/visitors, and ultimately, it tells you a lot about your marketing and the overall success of your website. We LOVE Google Analytics here at hasOptimization, and asking for access to your site data is probably one of the very first technical-ish things we will ask about when you first become a client. Today, we’re not going to be digging into the massive amount of data you can get out of Google Analytics, or even how to set it up. Nope, we’re focusing on one small but really important thing: how to give access to your Analytics in a way that is security-conscious, efficient, and doesn’t make you want to pull your hair out. Why? Well, because this is a task we have to ask you to do for us, when you become a hasOptimization client, and it also may be a task that you need to do to give access to employees, other people involved with your website, or even your own new email address. Why not just set up “[email protected]” and then give that login out to anyone who needs it? Well, what if you need to remove one person’s access later? What if someone gets fired? What if you lose access to that email…

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Happening Now: Google Beacon

Posted by on January 8th, 2018

Some of our clients–as well as ourselves!–have received complimentary Google Beacon devices mailed to their business address lately. If you have a Google My Business account, you may receive this device in your mail. If you have received a Google Beacon device and want to activate it, click here to skip to the instructions. What is Google Beacon and What Does it Do? Google Beacon is a new way for customers to find something that they may not normally see. It’s a small device that is either standalone or utilizes another device to work (there are different types of beacons, so we are unsure which device you may receive). They work by emitting low energy Bluetooth beacons via Eddystone. With Google Beacon, you can really pin-point your location. This is helpful if your business location is hard to find, has poor signage, or you are in a location with a lot of passing business traffic. Think of it like this — if someone is using their phone and walking through New York’s Times Square, they may not know where the best place to get a coffee might be — or if there’s anywhere nearby. With Google Beacons, they can easily see stores participating in the Google Beacon service and know where, exactly, to head to get coffee. Along with pin pointing your location, you can also send push notifications to entice users into your location. When a user enters into a specific proximity of your beacon, it may trigger an…

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Upcoming Class: Marketing on Social Media

Posted by on October 16th, 2017

We’re happy to announce an upcoming hasOptimization training on Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? Online, so anyone can join! The web conference details will be provided to all participants in advance. You’ll just need a computer with an internet connection and speakers (ideally also a microphone, but it’s not mandatory). When is it? November 7, 2017. The class will run 10am-5pm EST with a break for lunch. What’s in the class? That’s a great question! Topics we cover include: What is social media and why do you need it? General principles of good social media strategy Choosing appropriate social networks for you Best uses and statistics for major social networks Building a social media toolbox Specific tactics for Facebook, Twitter, LinkedIn, Instagram, Pinterest How Much Does This Cost? This full day social media class is only $199 per person. Interested? This class has ended! Stay tuned for our next class sign up! Fine Print: In the event that we must cancel class due to underenrollment (fewer than three signups) or unforeseen circumstances, you can choose to apply your fee to the next session or receive a refund. Cancellations by the student prior…

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Upcoming Class: Marketing on Social Media, date TBD

Posted by on April 27th, 2017

We’re happy to announce an upcoming hasOptimization training on Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? This class will be held at a greater Manchester area conference room, exact location to be determined at this time. When is it? That isn’t set in stone yet, but we’ll let you know ASAP. The class will run 10am-5pm with a break for lunch. What’s in the class? That’s a great question! Topics we cover include: What is social media and why do you need it? General principles of good social media strategy Choosing appropriate social networks for you Best uses and statistics for major social networks Building a social media toolbox Specific tactics for Facebook, Twitter, LinkedIn, Instagram, Pinterest How Much Does This Cost? This full day social media class is only $199 per person. Interested? This class has ended! Stay tuned for our next class sign up! Fine Print: In the event that we must cancel class due to underenrollment (fewer than three signups) or unforeseen circumstances, you can choose to apply your fee to the next session or receive a refund. Cancellations by the student prior to start of class may be issued a…

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Site Launch: Fire & Rescue Institute

Posted by on April 2nd, 2017

This one has been a bit of a journey. Let me take you back, back, back… to 2014. That’s when Rod Towne from the Fire and Rescue Institute first approached us about developing a website! Now, normally a site development project takes a few weeks to a few months, but due to a number of changes and other responsibilities at FRI, this one was in production for almost three years. The hasOptimization team was happy to stick with FRI and keep motivating them to flesh out content and make decisions, and now, finally… We can announce the launch of FRI’s very first website! How cool is that? For the time being, their needs are simple, and we fully expect to help them grow over time as they find new and better ways to utilize their website in their marketing and overall business. Nevertheless, as with all our sites, we’ve fleshed out basic SEO content and structures and set them up with Google Analytics so they can track their traffic. Everyone has to start somewhere on the internet, and we’re always proud to launch a company’s first ever foray into a web presence. Congratulations, Fire & Rescue Institute!

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Upcoming Class: Marketing on Social Media, February 18

Posted by on December 29th, 2015

Hear ye, hear ye! The first hasOptimization webinar of the new year will be February 18, pending enrollment. The subject: Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? Everywhere! We use Google’s screensharing service to deliver this class anywhere in the world. How does this all work? Class will run 10am to 5pm via webinar. All you need is a computer, access to the internet, and a microphone/speakers. If you don’t have a Google account, you’ll need one of those as well–it’s easy and free. We need a minimum of three people to run the class, and will cap it at about six so that everyone can get their questions answered. What’s in the class? That’s a great question! Click here to download the syllabus in PDF. The short version: This class is focused on taking your marketing knowledge and applying it to social media settings. We cover marketing basics in the context of social media, choosing where to focus your efforts, good posting practices, and more. How Much Does This Cost? This full day social media class is only $149 per person. Interested? This class has ended! Stay tuned for our next…

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