Blog

The Optimal Google My Business Star Rating is not 5 Stars

Posted by on November 9th, 2019

Did you know that a 5-star rating on Google My Business is not actually the best star rating for your business? It’s something we’ve been saying for a long time, but this time we’ve got a report to prove it! A study conducted by Uberall determined that businesses who had 5-star ratings on Google My Business suffered from less conversions than businesses with less than a 5-star average. For this study, Uberall compared data from 64,000 third-party managed business listings for the first half of 2018 with the first half of 2019. The Sweet Spot While we can understand why businesses would strive for a perfect 5-star review score, the sweet spot for Google My Business reviews seems to lie between 3.7 stars and 4.9 stars. Many businesses “freak out” when a bad review comes in, but as long as the business is not actively being review bombed, those business owners should take the lower rating in stride. One bad review, or some lower rated reviews, can actually be good for increasing business. What is this phenomenon? Why is the jump so signifcant? Perhaps consumers view anything below a 3.7-star rating as untrustworthy, which would position a 3.7-star rating as the moment where consumers decide that a brand may be worth the risk. Regardless of the reason, the fact remains that a 3.7 rating should be the minimum benchmark that all business locations strive for. Uberall There’s no telling exactly why this phenomenon occurs, but we can take an educated…

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Claim your Google My Business Short Name Now (Before Someone Else Does)

Posted by on July 2nd, 2019

As Google sunsets programs such as Hangouts and Google+, we may find some of the better features managing their way over onto our new platforms like Google My Business. We’ve already seen posting on Google My Business happening, now we’re seeing a new feature: short names. What is a shortname? “Short name” is just a fancy word for “username”, the same way you would have a username on Twitter or a page slug on Facebook. Google My Business is giving you the opportunity (much like we were able to on Google+) to choose your own short name. What does it do? Your “short name” will be an easier way that people can find your Google My Business listing without that huge, long string of characters that we normally see when sharing Google My Business listings. Here’s a great example. We claimed “hasoptimization”, and now our Google My Business listing can be accessed from https://g.page/hasoptimization/ That’s a much nicer looking URL than the one it redirects to: https://www.google.com/maps/place//data=!4m2!3m1!1s0x89e26add098f4d89:0x1e02af670eb22801?source=g.page.default Wouldn’t you agree? Google has also made it easier to ask for reviews Typically, in the past, we have either created custom redirects for clients (say, https://www.domain.com/google) to hand out to their customers so they can ask if someone wants to give them a review. If you don’t have a website, or you don’t know how to set up a redirect, this is an easy way that you can point people to where they can leave you a review. Google supplies this, for…

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Google’s New Agency Accounts are Kind of a Mess

Posted by on October 3rd, 2018

Listen, we’re Google users at hasOptimization. We talk great things about Google. But let’s face it… Google doesn’t always do everything well. Whether it’s having a myriad of unnecessary messaging apps for no good reason, or half-way phasing out an interfaced platform but not entirely that businesses and users alike use… Google has a history throwing things at the wall to see what sticks. So we come to Google’s new Agency accounts for Google My Business.

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Happening Now: Google Beacon

Posted by on January 8th, 2018

Some of our clients–as well as ourselves!–have received complimentary Google Beacon devices mailed to their business address lately. If you have a Google My Business account, you may receive this device in your mail. If you have received a Google Beacon device and want to activate it, click here to skip to the instructions. What is Google Beacon and What Does it Do? Google Beacon is a new way for customers to find something that they may not normally see. It’s a small device that is either standalone or utilizes another device to work (there are different types of beacons, so we are unsure which device you may receive). They work by emitting low energy Bluetooth beacons via Eddystone. With Google Beacon, you can really pin-point your location. This is helpful if your business location is hard to find, has poor signage, or you are in a location with a lot of passing business traffic. Think of it like this — if someone is using their phone and walking through New York’s Times Square, they may not know where the best place to get a coffee might be — or if there’s anywhere nearby. With Google Beacons, they can easily see stores participating in the Google Beacon service and know where, exactly, to head to get coffee. Along with pin pointing your location, you can also send push notifications to entice users into your location. When a user enters into a specific proximity of your beacon, it may trigger an…

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My business got a bad review – now what?

Posted by on September 12th, 2017

The more I work with clients online the more I realize that not a single business is immune from bad reviews online. Getting a bad review can certainly feel like the end of the world, especially if you’re a reputable business trying to keep up a good reputation online and you don’t have a whole lot of reviews to begin with. The good news is it’s not the end of the world — and often times not the end of your business, either — and handling a bad review in the right way can be super important. Step 1: Don’t freak A bad review can happen for lots of reasons. Maybe you had an off day, or there was a miscommunication between your business or someone in your business and your client. Maybe they were generally dissatisfied with the work done. Sometimes there are even just “bad” people who are unhappy no matter what you may do or say to resolve an issue. As a business, we need to take them all. Bad reviews can be looked at as showing that your business is genuine, existing, and operating. Step 2: Don’t try to get it removed Most places that invite reviews do not let you remove or hide bad reviews just because you want to. Showing a non-biased view of your business is important for customers to make an informed decision. Yelp and Google will not allow you to remove bad reviews just because they’re bad and you think it…

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How to get more reviews on Yelp and Google+

Posted by on September 6th, 2017

One question we often get asked if how to get better reviews on Yelp, Google, Facebook, or any other review site. The problem with “getting better reviews” is that you can’t just get 5 star reviews – you really have to earn them. Most of the time customers will not go out of their way to rate your business unless they felt they had a bad experience. Often times this means that Yelp or Google can be littered with poor reviews of a business that may not entirely be deserving of being rated 1 or 2 stars. The more people you invite to review your business, if you’ve got a really great business, then the more chances you’ll get for a 5 star review. Invite people to review your business You want people to review your business and how they felt about the services they received. Unless you’re a business where you’re expecting reviews, photos, and a lot of social media presence (i.e. an event or a restaurant would be one of these businesses), chances are most people will generally not look to go out of their way to review your business until they have a bad experience. The simplest way to mitigate this is just to ask! Ask former or current clients if they have a few moments to review your business on Yelp, Google, or elsewhere. Send them a link so they don’t have to fish through your website or the review website to look for it. Invite…

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